attempting to predict the unpredictable

Predicting the futureof an Unpredictable Consumer

Brian Massey, Conversion SciencesWebsite Optimizer@bmassey

We all do it.We are not very good at it.

Predicting the Future

“What has worked in the past will work in the future.”

Predicting the Future

Email: Moving from Monthly send to Weekly send doubled revenue.

@bmassey

Making the Phone RingA) We Can Help. Call…

B) Speak with a Compassionate Rehab Specialist. Call…

C) Ready to Start Healing? If So, We Can Help. Call…

D) Ready to Stop Lying to Yourself About Addiction? We Can Help. Call...

-18%

Control

+32%

+43%

“What I like is what will work in the future.”

Predicting the Future

Extreme Site Make Over

INCONCLUSIVE

“What others are doing will work for me in the future.”

Predicting the Future

Slider Panels

1

Order Today Ships Tomorrow

Bold Outdoor

2

Free Super Saver

3

Leader in Mesh

4

Test The Panels Individually

Reordering Sliders

1

Order Today Ships Tomorrow

Bold Outdoor

2

Free Super Saver

3

Leader in Mesh

4

+60%

“Because two things happened together, more of one will give us more of the other.”

Predicting the Future

Those who use site search convert at higher rates.

Therefore, if we get more people to search, we will sell more.

Bigger Search Box

+30%

16

+15%

“Everyone reacts the same way.”

Predicting the Future

Winner(Safari)Winner(Chrome and Firefox)

Winner(Internet Explorer)

“Experimenting will tell me what will work in the future.”

Predicting the Future

University Program

20% IncreaseIn Form Fills

Hypotheses What you like may predict the future What others are doing may predict the future What you have been doing may predict the

future What everyone is doing may predict the

future One thing may predict the future for another

thing.

EXPERIMENT TO FIND OUT

@bmassey

Don’t Think. Know.Training

Conversion Catalyst ConsultingPPC Landing Page Optimization

Video that ConvertsAnalytics

Visitor PersonasFeared by Competitors Across the Internet

26

PREPARED BY

CONVERSION SCIENCES

Brian MasseyJoel Harvey(888) 961-6604

www.conversionsciences.com8650 Spicewood Springs Rd. #145-601Austin, TX 78759