atlantic woodworkers website strategy

atlanticwoodworkers.ca

Online PresenceStrengths, Opportunities, Recommendations

First Things First

• Your webmaster – Don Shubaly• Technical Support/ Features– Stephen Parsons

• Content Editing/ Social Media– Mary Elizabeth O’Toole

The Foundation

• Get Ready– Assessing the situation– Cleanup & Tuning

• Get Set– Research– Collecting Ideas

The Good

• CMS (WordPress)• Internet/Intranet• Features– Forums– Library– Gallery

The Opportunity

• Technology/ Currency• Design• Strategy• Structure• Content

(some of) The Best

• Wood Turners and Carvers• Thanks to Canadian Wood-

working & Home Improvement• Here are a few examples…

(some of) The Best

• AvalonWoodturner’s Guild– Imagery– Simplicity– Consistency

http://www.avalonwoodturners.org

(some of) The Best

• Calgary Carvers– Imagery– Use of space– Key messages

http://www.calgarycarvers.com/

(some of) The Best

• Durham WoodworkingClub (Oshawa)– Clean design– Social media– Sponsorship

http://www.durhamwoodworkingclub.com/

(some of) The Best

• NewfoundlandWoodworkers– Strong Imagery/

multimedia– Working features– Member promotion

http://www.nlwoodworkers.ca/

(some of) The Best

• Oakville Sculpters& Woodcarvers– Branding– Navigation– Monetization (sales)

http://www.oswguild.org/

(some of) The Best

• Grey-Bruce WoodturnersGuild– All of the above

http://www.gbwg.ca

The Recommendations

• Technology/ Currency• Design• Strategy• Structure• Content

http://www.atlanticwoodworkers.ca

Technology

• WordPress updates…done!• Modular updates• Library module• Multimedia• Working features (calendar)• RSS & Offsite Content

http://www.atlanticwoodworkers.ca

Design

• Logo?• Photo Imagery• Multimedia features• Use of space• Color

http://www.atlanticwoodworkers.ca

Structure

• Public (internet)• Members Only (intranet)• Navigation and sections• Links and related content

http://www.atlanticwoodworkers.ca

Strategy

• How can we– Add value to members?– Entice new members?– Increase our reach?

http://www.atlanticwoodworkers.ca

Members Only

• Reformatted content – TMT• Currency – regular updates• Interaction– Forums / discussion?– Mentorships?– Tips & Technique sharing?

http://www.atlanticwoodworkers.ca

Public Information

• Contact Info• Links• Q & A?• Teasers– Tips & techniques– Book reviews– Member profiles

http://www.atlanticwoodworkers.ca

Outreach with Social Media

• Facebook– Wide reach, accessible, social

• Blog – Opportunity for detailed sharing

• YouTube– Showing skills (future)

http://www.atlanticwoodworkers.ca

Next Steps

• Your input– Survey– Participation (e.g. forums)– Mentoring– Demonstrating (technique)

• Manageable scope

http://www.atlanticwoodworkers.ca

Questions

• Thank you• Stay tuned!• Links at

www.atlanticwoodworkers.ca ??