at high speed, on the road to a driverless future …heindl/ebte-2014ws-presentation...driverless...

Presented to: Prof. Dr. Eduard Heindl

Presented by: Sheeraz Ahmed Talpur

Date: 14-01-2015

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At High Speed, on the Road to a Driverless Future (NewYork Times May 27, 2013)

By JOHN MARKOFF

When life becomes so hectic that…

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When such hectic turns out as tragedies

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Imagine…

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The Best of Both Worlds

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Imagine no more…

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Driverless cars proven in a race

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Agenda

• Introduction (Driverless Car)

• Technology behind the Driverless Car

• Mobileye Car

• Google Car Project

• Benefits

• Challenges

• Future Implication

• Conclusion

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• It is a vehicle that can drive itself from one point to another without assistance from a driver; in other words, with an autopilot system (also called as autonomous car)

• It can steer itself while looking out for obstacles.

• It can accelerate itself to the correct speed limit.

• It can stop and go itself based on any traffic condition.

• It can take its passengers anywhere it wants to

• go safely, legally, and comfortably.

Driverless Car?

What is the purpose of Driverless Car ?

1. Anti-lock brakes System (ABS).

3. Automatic Braking

2. Parts of (ABS)

Technologies Behind Driverless Car

4. How Car detectthe traffic lights ?

Source: auto.howstuffworks.com

5. Electronic Stability Control (ESC)

6. Components• Wheel-speed sensors• Steering-angle sensors• Rotational-speed sensor

7. Cruise control

8. Autonomous Cruise Control

Technologies Behind Driverless Car

9. Automotive Night Vision (AdaptiveHigh beam)

10. Lane Departure Warning System

11. Control of vehicle

12. Map of SurroundingsConstant mapping

Technologies Behind Driverless Car

13. Self-parking Cars

14. Automated Guided Vehicle Systems

Technologies Behind Driverless Car

Mobileye Car

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• Mobileye is technology firm not automobile, focusing on AI

• Software connected to video camera.

• Speed up to 65 miles

• Does not autonomous vehicles

• Offering third generation of its technology(Traffic Jam assist)

• Limitation of autopilot’s

Source: http://www.nytimes.com/2013/05/28/science/on-the-road-in-mobileyes-self-driving-car.html?pagewanted=all&_r=1&

Google Driverless Car Project What?

A project dedicated to development of driverless car technology

When?

Informally since 2005

From 2010, by a formal team of 15 engineers from Google

Progress so far?

Google currently lobbying for driverless car laws in more states in the US

Nevada as the 1st state having passed such law in mid-2011 (operation of driverless cars)

6 Google Driverless Cars5 Toyota Prius1 Audi TT

15Source: http://en.wikipedia.org/wiki/Google_driverless_car

COMPONENTS:1. Google Maps2. Hardware Sensors3. Artificial Intelligence

2.1 LIDAR2.2 VIDEO CAMERA2.3 POSITION 2.4 ESTIMATOR DISTANCE SENSOR

Google Driverless Car

17Source: MIT review Magazine, Driverless Cars Are Further Away Than You Think, By Will Knight on October 22, 2013

Driverless Car Technology in Different Automobile Industry

76%

19%

2%3%

Major Contributory Factors of road traffic accidents

2011 in HK

Driver

Passenger/pedestrian

Vehicles

Accident environment

Source: Annual Transport Digest 2012, Transport department 18

18000

18500

19000

19500

20000

20500

21000

21500

22000

22500

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Motor-vehicle accidents during 2002-2011 in HK

Benefits1.Reduction in car accidents

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2.Optimal speed

3.Efficient use of highways

4.Increase in productivity

5. Application in various industry• Elimination of breaks in between• Lessen the burden of the truck drivers• Taxi Industry

6. Effective and efficient parking• Independently seek parking • Demand for adjacent parking decrease• Conversion to other land uses

8. Transportation will no longer be a hindrance

9. Proven in Lombok StreetSource: Wikipedia.org

Benefits

Challenges

1. Cost Issue

Total cost: US$ 300,000

includes:• Laser system - $ 70,000• Hi-tech Equipment - $ 150,000

Estimated market of $ 2 Trillion in the US alone

OVERVALUED Market? Is it a US Opportunity?Or a GOOGLE Opportunity?

• Driverless car” still illegal in 50 states

20http://www.forbes.com/sites/chunkamui/2013/01/22/fasten-your-seatbelts-googles-driverless-car-is-worth-trillions/

Challenges

2. Impacts on public transport Industry.

3. Environmental Issues(More cars on road)

4. Technology & Maintenance issues

5. Technology & Privacy Issues(Google is watching you)

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Challenges6. Political & Regulatory Issues

who is to blame in an accident?

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Can “passengers” be intoxicated?

7. Social issues

Does the Innovation make the product more profitable?

Short Term

- Difficult to make this innovation profitable.

- Market is still small needs time to grow

- Issue of economies of scale

Long Term - Demand is higher.

More profitable because of cost saving- Cars don’t have to be as robust (Less accidents)- More time as passengers, so they are less aware of how well a car performs. (Manufacturers change focus)

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Future Implication

Consumers Desire more Automated Automobiles

24Source: Cisco Customer Experience Report for automobiles Industry, May 2013 survey of 1,511 consumers in 10 countries.

Disruptive Innovation…

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Or sustaining transformational innovation?

The driver less car’s technologies improves vehicle's stability

helps to minimize loss of control.

Driver less cars are designed to minimize accidents by

addressing the main causes of collisions: driving

error, distraction and drowsiness.

Conclusion

Sources

Google Cars Drive Themselves, in Traffic, http://www.nytimes.com/2010/10/10/science/10google.html, By John Markoff , October 9, 2010 Fasten Your Seatbelts: Google's Driverless Car Is Worth Trillions, http://www.forbes.com/sites/chunkamui/2013/01/22/fasten-your-seatbelts-googles-

driverless-car-is-worth-trillions/, by chunka Mui. How Google's Self-Driving Car Works, http://jalopnik.com/5851324/how-googles-self+driving-car-works How will driverless cars affect our cities, http://cityminded.org/how-will-driverless-cars-affect-our-cities-6526, by ISSI ROMEM MARCH 25,2013

Driverless cars, Look, no hands, http://www.economist.com/news/special-report/21576224-one-day-every-car-may-come-invisible-chauffeur-look-no-hands, April 20th ,2013

Nissan, Nasa team up for self-driving cars, http://timesofindia.indiatimes.com/tech/tech-news/Nissan-NASA-team-up-for-self-driving-cars/articleshow/45831934.cms?imageid=21193729#slide6

http://www.nytimes.com/2013/05/28/science/on-the-road-in-mobileyes-self-driving-car.html?pagewanted=all&_r=1& (article

At High Speed, on the Road to a Driverless Future ), By John Markoff, May 27, 2013

MIT Technology review, Driverless Cars Are Further Away Than You Think, By Will Knight on October 22, 2013

Driverless Car, http://en.wikipedia.org/wiki/driverless car

Technologies Behind Driverless Car, auto.howstuffworks.com, cruise-control,, http://www.howstuffworks.com/cruise-control

Google driverless car, http://en.wikipedia.org/wiki/Google_driverless_car

Cisco Customer Experience Report for automobiles Industry, May 2013 survey of 1,511 consumers in 10 countries., smartplanet.com, By Tyler Falk on May 16, 2013

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