assignment two

FA 102 a Research and Brand Development!

Jamie Bleznick !Automated Cars!

Assignment One, Research!

“Wait Six Years to Buy your Next Car”!http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

Jamie Bleznick !Automated Cars!

Assignment One, Research!

By 2030 people will be able to buy a car that’s fully automated and won’t even have the option for a driver!

http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

Jamie Bleznick !Automated Cars!

Assignment One, Research!

Vehicle design will change significantly and be made to adhere to certain speed limits in different areas such as cities or more rural areas!

http://www.forbes.com/sites/pikeresearch/2013/11/13/how-self-driving-cars-will-change-the-world/!

Jamie Bleznick !Automated Cars!

Assignment One, Research!

Highly automated cars will potentially become dominant sooner rather than later!

http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

Jamie Bleznick !Automated Cars!

Assignment One, Description of Future Product or Service!

“Self-Driving Car without the Driver”  

Jamie Bleznick !Automated Cars!

Assignment Two, Diagram!

Jamie Bleznick !Automated Cars!

ProgRes!

Character/Persona!!

Intelligent !Sophisticated!!Fast-Paced  Self-Reliant!!!    

Tone!!

Scientific !Advanced!!Progressive !Direct!        

Language!!

Simple ! !Responsive!!Inviting ! !Effortless!        

Purpose!!

User-Friendly !Convenient!!Straight-Forward !Manageable!        

Assignment Two, Naming Process!!ProgRes (combining progressive, responsive, and effortless)!Sophistable (combining sophisticated and manageable)!!Selected Name:!ProgRes!!Justification:!Suggests that the product is making progress towards the future!!

Jamie Bleznick !Automated Cars!