assignment 5 – furthur music video research

ASSIGNMENT 5 – RESEARCHING

DIFFERENT MUSIC VIDEOS

By Ben Chaisty

Name of video: September Artist: Earth, Wind and fire Genre: R&B , Funk Type of video: PerformancePurpose of music video: To get the audience involved in the song and to show them the different instruments involved.What’s inspirational: the colours and the performance element of the video and how the colours move with the lyrics.

Name of video: Ice Ice baby Artist: Vanilla Genre: Hip HopType of video: Conceptual Purpose of music video: To demonstrate the skill of the artist and to show the city in which he lives.What’s inspirational: The performance element and the cuts between different locations.

Name of video: Shut UpArtist: StormzyGenre: Grime Type of video: Performance Purpose of music video: To show the lifestyle of the artist and where he started to rap. What’s inspirational: The artist is showing his background but performing the song with his friends to show the unity between them. The cheap scenery and the camera movement is also an inspiration.

Name of video: P.I.M.PArtist: 50 CentGenre: Rap , R&BType of video: NarrativePurpose of music video: To show the lifestyle and wealth or the artist.What’s inspirational: The different cuts from the artist lifestyle then to him raping in a room to show this is him telling a story to the audience and trying to relate to them.

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Name of video: Lock ArffArtist: Section Boys Genre: GrimeType of video: Conceptual Purpose of music video: To promote the artists and the song.What’s inspirational: Artists and performing the song in their own area where the started to rap so the video as a sentimental element to it. The cheap backdrop and camera movement.

Name of video: Do I wonna know? Artist: Artic Monkeys (Indie) Genre: RockType of video: Conceptual Purpose of music video: Promote the artists and the song What’s inspirational: The artists and not in the music video which could show that they want they audience to focus purely on their music, and how the white line moves with the music.

Name of video: The SoundArtist: The 1975 (Indie)Genre: RockType of video: Performance Purpose of music video: Promote the band What’s inspirational: The setting and the colours, the simplicity of the video is something we can use in the performance element of our video.

Name of video: Love YourselfArtist: Justin Bieber Genre: Pop Type of video: NarrativePurpose of music video: Promote the band What’s inspirational: The performance element of the video creates a meaning behind the lyrics, and the setting is something we can use in our video.

Name of video: Gold DiggerArtist: Kayne WestGenre: R&B , Hip HopType of video: Performance Purpose of music video: Promote the band What’s inspirational: The variety of shots within the narrative and the dancing and changing of perspectives, the cuts between each artist is also inspirational.

Name of video: Beautiful GirlsArtist: Sean Kingston Genre: R&BType of video: Narrative Purpose of music video: Promote the artistWhat’s inspirational: How the artist follows a narrative and lip sings to show his connection to the song, the lyrics also follow the song and creates a deeper meaning.

Name of video: ReplayArtist: IyazGenre: Hip Hop Type of video:Purpose of music video: Promote the Artist What’s inspirational: The narrative format and the interaction between the characters.

Name of video: 7 years Artist: Lucas Graham Genre: Soul – Pop Type of video: Conceptual Purpose of music video: Promote the band What’s inspirational: The black and white backdrop and the cuts adds emotion to the song which is something we can use in our video.

Name of video: Thiago Silver Artist: AJ Tracey X DaveGenre: Grime Type of video: Narrative Purpose of music video: Promote the artists involved What’s inspirational: The fast cuts and camera work to keep the video a fast pace one like the song, the video also has a verification of speed to match the song tempo.

Name of video: American Boy Artist: Estelle Genre: R&B Type of video: Narrative Purpose of music video: Promote the artistsWhat’s inspirational: The black and white colour and high key lighting to emphasis the relationship between the characters.

Name of video: Beautiful Artist: Akon Genre: R&B Type of video: Narrative Purpose of music video: Promote the artistWhat’s inspirational: The variation in location to make the video more interesting and appealing to the audience.

Name of video: Wisemen Artist: James BluntGenre: Pop, Rock Type of video: Performance Purpose of music video: Promote the artistWhat’s inspirational: The cuts between the narrative and the performance to show the relationship between the lyrics and the narrative.

Name of video: Trappin aint dead Artist: Section Boys Genre: Grime Type of video: Performance Purpose of music video: Promote the band What’s inspirational: How the artists are trying to relate to the audience by looking and focusing on the camera. The fast cuts also between each member of the group.

Name of video: Billie Jean Artist: Michael Jackson Genre: PopType of video: Narrative Purpose of music video: Promote the artist and the songWhat’s inspirational: The performance element and the storyline the goes with the song.

Name of video: Hey Ya Artist: Outkast Genre: PopType of video: Performance Purpose of music video: Promote the band What’s inspirational: The music video has dialogue between the artist and what appears to be his manager at the start of the video, this shows the story line of the music video and allows the viewer to become interested in the video.

Name of video: LowArtist: Flow Rider Genre: Rap , R&B , Hip Hop Type of video: Narrative Purpose of music video: Promote the band What’s inspirational: The song and video was designed for the film ‘step up’ so the synergy within the song has allowed for a performance element, the liveness and the frequent cuts are also inspirational.

Name: This is what you came forArtist: Calvin Harris ft RihannaGenre: Dance, PopType: Conceptual/PerformancePurpose: Promotes video, creates ambiguityInspiration: Ambiguous video, allows the views to discuses and get involved In the video, the varying settings to create the video.

Name: Five More HoursArtist: Deorro ft Chris BrownGenre: Dance, PopType: PerformancePurpose: Puts focus on artist, promotes videoInspiration: the up beat nature of the video matches the song, the urban setting and the bright outfits and props can be followed in for the mes en scene in our video.

Name: The HillsArtist: The WeekendGenre: PopType: Narrative (slight performance)Purpose: Create interest and story, promote videoInspiration: The emotion of the song can be seen in the video, and the cuts between the performance and the narrative can be seen frequently throughout the video

Name: Come DownArtists: WSTRNGenre: RnB, PopType: PerformancePurpose: Promote video using relatable performanceInspiration: The setting is a cheap and easy one for us to use in our video.

Name: Chasing CarsArtists: Snow PatrolGenre: AlternativeType: Conceptual (Narrative)Purpose: Draws full attention into lyrics, promotionInspiration: Less revealing video, takes more attention to lyrics and allows the audience to question and thing more about the lyrics, the nature aspect of the video is also something we can use.

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Name: ExchangeArtist: Bryson TillerGenre: Trap SoulType: NarrativePurpose: Promotes and focus’ on theme that’s relatableInspiration: The props used are one that we can get easily and can add to the emotion of our video.

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Name: CrossfireArtist: StephenGenre: DanceType: NarrativePurpose: Promotes and highlights artists using a unusual but prominent themeInspirations: Using a controversial narrative, using various props, the dark setting is also something we can use in our video.

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Name: Hotline BlingArtist: DrakeGenre: DanceType: PerformancePurpose: Promote artist, draw attention to danceInspiration: The verification of setting and colours, the frequent cuts between each colour and setting.

Name: PompeiiArtist: Bastille Genre: Indie RockType: NarrativePurpose: Promotion of artistInspiration: The changing in setting and how the lyrics follow the narrative to create a deeper meaning behind the lyrics.

Name: Let Her GoArtist: PassengerGenre: PopType: Narrative / PerformancePurpose: Shows the life and the work the goes into him performing at a concert.Inspiration: The performance element of the video and how the narrative shows the behind the scenes of the performance.

Name : Blame it on meArtist: George EzraGenre: PopType: NarrativePurpose: Aimed on focusing on the music since the artist first famous song. Inspiration: How the video takes the audience on a journey and follows the artist with a performance element.

Name: We are YoungArtist: Fun.Genre: Pop Type: Narrative / Performance Purpose: Promotion of artistInspiration: How the lyrics follow the narrative.

Name: Paradise Artist: Cold playGenre: PopType: NarrativePurpose: Allow its audience to focus on the bands music rather than the identity of the band since they do not star in the video at all.Inspiration: How parts of the narrative follow the lyrics. We also follow the main character in the picture through his story which allows us as the audience to have an emotional attachment to the song.

Name: Lego houseArtist: Ed Sheeran Genre: Indie RockType: NarrativePurpose: Promotion of artistInspiration: The changing in setting and how the lyrics follow the narrative to create a deeper meaning behind the lyrics.

CONVENTIONS OF MUSIC VIDEOS

Camera Shots■ Music videos tend to use a range of long shots, close up shots and

mid shots. This is done to create emphasis on the artist, locations or the narrative of the video.

■ Close up shots may also be used on the props used within the video to create meaning to the lyrics and create a better idea about the song or the artist.

Camera Movements

■ The Movement of the camera is used to follow and trace the artist or band. The camera movement can also help follow the narrative if there is on in the video.

■ Camera movements may include pans, tilts , tracking or crane shots.

Editing

■ The editing consists of mainly jump cuts. ■ This is done because it allows a sudden change from one scene to

another.

CONVENTIONS BY GENRE

Rock Music Videos

■ Odd and weird Videos■ Displays the band performing on stage■ Usually no narrative■ Dark and deep colours■ No special Affects

Dance Music Videos

■ Upbeat and fun music video■ Setting is usually at a club or party■ Bright colours■ Dance Routine

Pop Music

■ Close up of the artists■ Fun videos that are light hearted■ Colourful■ Appeals to a younger audience.■ Shows the artists involved in a dance routine

R&B

■ Use of Special effects■ Artists are always shown■ Close ups of the artists■ Usually set in houses or beaches.■ Money is often shown■ Usually a narrative