arts301 spring 2013 lecture #1

ARTS 301New!

Improved!

Education To EmploymentSpring 2013

Giving ARTS graduates an edge when they leave university and develop their careers.

Chris Gilbey OAM

WHEN PEOPLE WHO CAN’T THINK, ARE GIVEN JOBS THEY CAN’T DO?

What happens?

WHY ARE YOU SO DIFFERENT? It can never happen to you, right?

After all, you have an education!

Unemployed Teacher in UK

Graduate In USA

In the UK:

• On 24th July 2011 The Daily Telegraph reported: – “Official figures published today showed 20 per

cent of ex-students were without work in the third quarter of 2010

– It also emerged that graduate unemployment increased faster than the jobless rate among the UK as a whole.

– Figures suggested more than 45 students would be applying for each graduate job in 2011.”

There Is A Reason

Here’s where it leads…

It Impacts You:

In Australia:

• May 2012 ABS figures stated:

– The number of persons looking for full-time work increased 6,500 (1.5%) to 430,000 and

– The number of persons looking for part-time work increased 15,900 (9.0%) to 192,800.

– The unemployment rate increased 0.2 pts to 5.1%. The male unemployment rate was steady at 4.8% and the female unemployment rate increased 0.3 pts to 5.5%.

– The participation rate increased 0.3 pts to 65.5%. – Aggregate monthly hours worked decreased 4.7 million hours to

1,627.2 million hours.

Meanwhile In China

During my life I have learned a few lessons. Here are two…

#1

Your future is in your hands. No one else is responsible.

#2

You need to get started on creating that future yesterday!

What you will do in this course

Think:

University grading is analogue

The real world is digital:

No grades – just a binary decision!

First impressions are best impressions

How do you communicate the best “you” you can?

• Personal branding• Your UVP• Selling yourself• Perfection• The Cover Letter• The CV• LinkedIn• Other social sites

Do you understand what your target employer needs?

• Where do you want to work?

• What research have you done on the industry as a whole?

• What do they really need? • How do they hire people? • What are their networks?

…and you only have one opportunity to make a first impression

Learn How To Build A Bridge

From Learning Into Employment

By Starting At Both Ends Simultaneously

Remember what happens when you don’t know what you are doing.

Does can anyone here explain the business model of the company where they are planning to work?

Why do you need to know about business and business models?

It is very simple:

“The … reason to know business models is that journalists typically have no idea about their own ROI. Every media person can be measured via page views, ratings, attracting reader comments and expertise. There are also intangibles. Too often journalism folks don’t know where they fit in or how they look on the layoff spreadsheet…..”*

*From “The Business of Media: A Survival Guide” by Larry Dignan

• “…For instance I know what every blogger in my network is worth to me. When the cuts come it’s a simple exercise – you take out the biggest salary with the lowest ROI”

Larry Dignan is the head of ZDNet, TechRepublic and Smart Planet