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Summer Training Project Report (MBA-035)
Session 2009-11
VIDEOCON MOBILES: STUDY OF THE MARKET SHARE,
BRAND POSITIONING, COMBINATION OF 4 PS & DUAL SIM
HANDSET MARKET IN MAINPURI & ETAH
Submitted to the UP Technical University for the Partial fulfillment of the
Requirement for the award of the degree of Master of Business
Administration
Submitted BY
Arjit Purwar
MBA IIIrd Sem.
Roll No: 0911570020
Under the Guidance of:
Mr.Rakesh Kumar Yadav Mr. Rajesh Sharma
(Faculty of Advance Institute of Area Sales Manager
Management,Ghaziabad) (Videocon, Agra Region)
Advance Institute of Management
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NH-24 Delhi Hapur Bye pass, Ghaziabad
INSTITUTE CERTIFICATE
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CERTIFICATE OF SUMMER TRAINING
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PREFACE
Towards the beginning of the new era, people often feel a growing uneasiness about the future
and unsafe for the life. Todays markets are changing at incredible pace. After globalization
and changes in technology, we are witnessing a power shift from manufacturing to giant
customers, who are now price and value sensitive and set a trend for a market.
To get through knowledge of market and to achieve positive & concrete results along with
practical concept, I undergone project research programmed, which from a part of my
curriculum and completed the research by VIDEOCON MOBILES: STUDY OF THE
MARKET SHARE, BRAND POSITIONING, COMBINATION OF 4 PS & DUAL SIM
HANDSET MARKET IN MAINPURI & ETAH , These two districts exist in U.P. (India).
After this study, specific ways for the success of Mobile players in India could be achieved
which would largely depend on their ability to take global competition in terms of the cost and
research capability.
This research gave me ample of opportunity to view overall working and evaluation of
customers buying attitudes with special reference to Mainpuri & Etah Market.
Arjit Purwar
MBA IIIrd Sem.
Roll No: 0911570020
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ACKNOWLEDGEMENT
I would like to pay my thank to Mr. Rakesh Kumar Yadav (Faculty of A.I.M, Ghaziabad) and
also thanks to Mr. Rajesh Sharma(Area Sales Manager of Videocon, Agra Region) for their
kind assistance, proper guidance and co-operation in the preparation of the research report on
VIDEOCON MOBILES: STUDY OF THE MARKET SHARE, BRAND POSITIONING,
COMBINATION OF 4 PS & DUAL SIM HANDSET MARKET IN MAINPURI & ETAH
.
Last but not the least I would like to pay thanks to my friends and others who are directly or
indirectly helped me in providing information and sharing with me their precious time to
complete the project report.
Date: - Arjit Purwar
MBA IIIrd Sem.
Roll No: 0911570020
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DECLARATION
I, Arjit Purwar student of Advance Institute of Management, Ghaziabad, Batch 2009-2011,
hereby declares that this summer training project report work entitled VIDEOCON
MOBILES: STUDY OF THE MARKET SHARE, BRAND POSITIONING,
COMBINATION OF 4 PS & DUAL SIM HANDSET MARKET IN MAINPURI &
ETAH is the outcome of my own research and prepared by me and the same has not been
submitted to any other university or institute for the award of any degree.
I am also declare that the institute as well as the guide is not liable for any kind of
misrepresentation in the report. I understand that if the report is found copied or violation of
IPR, my degree may be cancelled.
Date: - Arjit Purwar
MBA IIIrd Sem.
Roll No: 0911570020
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CONTENTS
Preface 4
Acknowledgement 5
Declaration 6
Executive summary 9
SECTION-I
Introduction
Company Profile of Videocon 13
SWOT Analysis of Videocon 26
Marketing Mix of Videocon Mobile 29
Competitors Analysis 42
SECTION-II
Research Methodology 67
SECTION-III
Data analysis & Interpretation 73
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.SECTION-IV
Findings 94
Limitations 94
Recommendations 95
Conclusion 97
SECTION-V
Bibliography 99
Questionnaire 100
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EXECUTIVE SUMMARY
I have done summer training in Videocon mobiles . The topic of my research report was
VIDEOCON MOBILES: STUDY OF THE MARKET SHARE, BRAND POSITIONING,
COMBINATION OF 4 PS & DUAL SIM HANDSET MARKET IN MAINPURI & ETAH
VIDEOCON GROUP
Videocon is an In India the group sells consumer products like Colour Televisions, Washing
Machines, Air Conditioners, Refrigerators, Microwave ovens and many other home appliances,
selling them through a Multi-Brand strategy with the largest sales and service network in
India.Videocon Group brands include Akai, Electrolux, Hyundai, Kelvinator, Kenstar, Kenwood,
Next, PlanetM, Sansui, Toshibha, Philips (TV Products) etc.In November 2009 Videocon launched
its new line ofMobile Phones .
PROBLEM STATEMENT
The principle cause behind this project is to know that to what level customers are enjoying
and aware of Videocon Dual SIM Handsets offered by the company and what further improvement
can be done in future in this area so as to get brand awareness.
This was studied by understanding the sales of Videocon Dual SIM Mobile Handsets through
various dealers in Agra and an analysis of the data collected was carried out so as to know the
preferences of the dealer, retailers and other market intermediaries.
This was helpful to predict the prospective sales of Videocon Mobile Handsets and the level of
competition faced from other key players.
OBJECTIVES OF THE PROJECT:-
http://en.wikipedia.org/wiki/Kenstarhttp://en.wikipedia.org/wiki/Mobile_Phonehttp://en.wikipedia.org/wiki/Kenstarhttp://en.wikipedia.org/wiki/Mobile_Phone -
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To estimate the market size and market share of Videocon Mobiles through Retailers.
To know the current positioning of Videocon Dual SIM Handsets in the mobile handset
market.
To understand its competitors in Dual SIM Handsets Market.
To understand the impact of Dual SIM Handsets on Single SIM Handsets Market.
RESEARCH METHODOLOGY
Research Design -
The research undertaken was descriptive research in nature.
Type of Sample Design -
The type of sampling that was carried out was Non- probability (convenient) sampling due to
limited resources available.
Research Approach -
There are two basic approaches to research. Quantitative and qualitative, my approaches are
both.
Source of Data Collection -
Primary sources
Secondary sourcesSample Size - 50 Retailers.
Sample Area - Mainpuri - Karhal road, Sadar Bazar, Station road.
Etah - Railway road, Shikohabad road, Kuraoli road.
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FINDINGS
According to Mainpuri and Etah market Findings, the market share of Videocon is 22%.
The major competitors in Dual Sim are Spice with the market share of 38% and Samsung
with the market share of 26% in Mainpuri & Etah market.
According to dealers opinion on Videocon, TV Ads have been rated as good, POP has
been rated as good as there, Newspapers & Magazine Ads has been rated as good, Pricing as good,
Local Distributor as very good, Profit margin & schemes as poor or average, After sales service as
average.
SUGGESTIONS
Videocon should advertise about the interactive features that it is going to provide the
awareness of Videocon mobiles .
Selection of a proper brand ambassador is also important as it conveys a lot about the
product.
Videocon should improve its branding, market support & POP.
The marketing managers should make better relations with dealers and reputation of the
company.
LIMITATIONS
Sample size is very small which can not make proper conclusion.
Time duration for this project report was not sufficient.
Budget and finance are always been constraints in doing any project.
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SECTION-I
INTRODUCTIONCompany Profile of Videocon
SWOT Analysis of Videocon
Marketing Mix of Videocon Mobile
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COMPANY PROFILE OF VIDEOCON
Videocon is an industrial conglomerate with interests based all over India. The Company has
manufacturing sites in India as well as China, Poland, Italy and Mexico. The company has an annual
turnover of US$4.1 billion which makes it one of the largest consumer electronics companies in India.
Videocon has expanded its operation globally since 1998 especially in the Middle East.
Following its expertise in the consumer electronics, the company has decided to launch its new line
of Mobile phones in India. Videocons venture into the fiercely competitive market with global players
like Nokia, Samsung, Sony Ericsson and other leading brands will bring some Indian flavor to the
market. So far no Indian brand of cell phone has tasted a phenomenal success in the cell phone
industry. The number of mobile users around the world is rising dramatically, especially in fast
growing markets like India. Success in high-growth markets is not only good news for Videocon
business, but for people in our country who are discovering the benefits of mobile communications in
their lives and even their livelihoods. Videocon wishes to play a role in boosting growth by working
on a number of fronts with operator customers, local authorities and through the UNICT Taskforce to
increase the availability, affordability, and even usability, of mobile communications in the country.
Mobile phone industry is an industry with seamless boundaries which is bringing completely new
mobile devices, services and ways of using mobile devices both socially and professionally. This is
already clear from the phenomenal success of camera phones as well as the growing use of smart
phones, not just for making calls, but also for computer-like applications such as email, web browsing
and music downloading. With this increasing demand for new generation devices and services and
more and more users in growth markets gaining access to mobile communications, we now expect the
global number of mobile subscriptions to reach three billion by 2010.
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While some markets have moved closer to maturity, other high-growth markets have also arrived;
customer dynamics is shifted as new players arrive and others move towards consolidation;
competition has intensified and began changing face; even the underlying technologies of the business
remain in flux, as we move from traditional cellular networks to 3G, IP, and alternative access
technologies.
Considering the current market situation in India where the GSM platform dominates over the
CDMA platform the Videocon mobiles would be based on the GSM technology. The company would
try to establish itself in the mid range segment that is in between INR 2000 INR 10,000. Videocon
mobiles would also like to tap some upper middle class segments by introducing some high end PDA
phones for business people that are more affordable than the nearest competitor. The main emphasis
will be on youth and general public.
Every business organization that comes into contact with the customer develops a perception in the
mind of the customer. Today, in this competitive world every organization needs to know the
perception in the mind of the customers. In order to gain mind share or heart share of customers along
with the market share is the main lookout for the organizations. Especially in mobile &
telecommunication sector, where the products are more or less same, the only way to leave positive
impact on customers mind and to gain competitive advantage is providing best possible services to the
customers.
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VIDEOCON GROUP
Videocon is an industrial conglomerate with interests all over the world and based in India. The
group has 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico. It is also the
third largest picture tube manufacturer in the world.
Videocon is an industrial conglomerate with interests based all over India. The Company has
manufacturing sites in India as well as China, Poland, Italy and Mexico. The company has an annual
turnover of US$4.1 billion which makes it one of the largest consumer electronics companies in India.
Videocon has expanded its operation globally since 1998 especially in the Middle East.
Following its expertise in the consumer electronics, the company has decided to launch its new line
of Mobile phones in India. Videocons venture into the fiercely competitive market with global players
like Nokia, Samsung, Sony Ericsson and other leading brands will bring some Indian flavor to the
market. So far no Indian brand of cell phone has tasted a phenomenal success in the cell phone
industry. The number of mobile users around the world is rising dramatically, especially in fast
growing markets like India. Success in high-growth markets is not only good news for Videocon
business, but for people in our country who are discovering the benefits of mobile communications in
their lives and even their livelihoods. Videocon wishes to play a role in boosting growth by working
on a number of fronts with operator customers, local authorities and through the UNICT Taskforce to
increase the availability, affordability, and even usability, of mobile communications in the country.
Mobile phone industry is an industry with seamless boundaries which is bringing completely new
mobile devices, services and ways of using mobile devices both socially and professionally. This is
already clear from the phenomenal success of camera phones as well as the growing use of smart
phones, not just for making calls, but also for computer-like applications such as email, web browsing
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and music downloading. With this increasing demand for new generation devices and services and
more and more users in growth markets gaining access to mobile communications, we now expect the
global number of mobile subscriptions to reach three billion by 2010.
While some markets have moved closer to maturity, other high-growth markets have also arrived;
customer dynamics is shifted as new players arrive and others move towards consolidation;
competition has intensified and began changing face; even the underlying technologies of the business
remain in flux, as we move from traditional cellular networks to 3G, IP, and alternative access
technologies.
Considering the current market situation in India where the GSM platform dominates over the
CDMA platform the Videocon mobiles would be based on the GSM technology. The company would
try to establish itself in the mid range segment that is in between INR 2000 INR 10,000. Videocon
mobiles would also like to tap some upper middle class segments by introducing some high end PDA
phones for business people that are more affordable than the nearest competitor. The main emphasis
will be on youth and general public.
Every business organization that comes into contact with the customer develops a perception in the
mind of the customer. Today, in this competitive world every organization needs to know the
perception in the mind of the customers. In order to gain mind share or heart share of customers along
with the market share is the main lookout for the organizations. Especially in mobile &
telecommunication sector, where the products are more or less same, the only way to leave positive
impact on customers mind and to gain competitive advantage is providing best possible services to the
customers.
Today the Videocon group operates in six key sectors :-
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CONSUMER ELECTRONICS
In India the group sells consumer products like Colour Televisions, Washing Machines, Air
Conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them through
a Multi-Brand strategy with the largest sales and service network in India Videocon Group brands
include Ken star, Next etc.
M OBILE PHONES
In November 2009 Videocon launched its new line of mobile phones.
C OLOUR PICTURE TUBE GAS
Videocon is one of the largest CPT Glass manufacturers in the world, operating in Mexico, Italy,
Poland and China.
O IL AND GAS
An important asset for the group is its Ravva oil field with one of the lowest operating costs in the
world producing 50,000 barrels of oil per day.
D TH
In 2009, Videocon launched its DTH product, called 'd2h'. As a pioneering offer in the Indian DTH
market, Videocon offered LCD TVs with built-in DTH satellite receiver with sizes 19" and 32".This
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concept in the DTH service is relatively new in the presence of other players like ZEE TVs Dish TV,
Tata Sky, Airtel Digital TV and Reliance's BIG TV providing only the set top box.
T ELECOMMUNICATION
Videocon has subsidiary named Datacom Solutions Pvt Ltd which has license for Mobile Service
operations across India. It is commericial launch on 7th march 2010 in Mumbai
VIDEOCON ELECTRONICS
The Videocon group emerges as a USD 2.5 Billion global conglomerate continuing to set trends in
every sphere of its activities from a conference room sized assembly line in 1979.
Today the group operates through 4 key sectors:
Consumer durable
Thomson CPT
CRT glass
Oil and gas Consumer Electronics, Home Appliances & Compressor manufacturing in India
Videocon enjoys a pre-eminent position in terms of sales and customer satisfaction in many of our
consumer products like Colour Televisions, Washing Machines, Air Conditioners, Refrigerators,
Microwave ovens and many other home appliances, selling them through a Multi-Brand strategy with
the largest sales and service network in India. Its compressor manufacturing technology in Bangalore
further supports refrigerator manufacturing.
BUSINESS MISSION
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Connecting is about helping people to feel close to what matters. Wherever, whenever, Videocon
believes in communicating, sharing, and in the awesome potential in connecting and focusing on
people, and use technology to help people feel close to what matters, then growth will follow. In a
world where everyone can be connected, Videocon will take a very human approach to technology.
Videocon is committed to create a better quality of life for the people and furthering the interests of
the society. The companys mission is a reflection of continuity and change. Videocon mobiles is
poised to delight and deliver beyond expectation through ingenious strategy, improved technology and
innovative and user friendly mobile phones attracting the masses with an Indian feel. The company is
committed to deliver quality handsets suiting the Indian conditions to suit the customers. Videocon
mobiles would be put on java platform with customized user interface with an aesthetic sense.
MARKETING OBJECTIVE
With the outstanding market potential the objectives on volume and share are nearly limitless for
the coming years. Since there is such a huge market that needs the supply of phones as long as the
company has a good brand image the company can expect that all of its stock should be purchased
however setting an initial goal of 70 thousand units is not unreasonable and not to cost problematic.
This will also establish a decent market share. However the market share of individual phones is
ever changing as Videocon mobiles is competing with a company which almost dominates the market
share (Nokia, Sony Ericsson and Samsung) and image.
For sales the marketing objective of the company will be to establish Videocon mobile phones in
the market alongside its competitors such as Nokia, Sony Ericsson, and Samsung etc. The primary
stress of the company would be upon the mid-range segment since its the most active market segment.
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Videocon mobile will provide cheaper multimedia phones in this segment with added features at the
same time maintaining the quality and standards to distinguish it from the other mid-range competitors
(product differentiation). Consumer targets are high school, college and graduate students who need
one portable multifunction device.
Videocon mobiles is also interested in the PDA (business class) phones with touch-screen and
windows mobile OS. The consumer targets would be the middle-upper income professional to
coordinate their busy schedules and communicate with colleagues, friends and family.
As India is set to become a 3G nation by the next year, Videocon mobile would like to exploit this
technology by manufacturing 3G enabled handsets both in the mid-range and its high end line up of
cell phones. One of the key business targets for the company would be to partner with large cell phone
service providers and provide handsets cheaper than their original price in a combo plan on a contract
basis (this is hugely popular in the US).
CORPORATE GOVERNANCE
Company's Philosophy on Code of Governance:
The company's philosophy on corporate governance enshrines the goal of achieving the highest
levels of transparency, accountability and equity in all spheres of its operations and in all its dealing
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with the shareholders, employees, the government and other parties. The company believes in the
philosophy on code of corporate governance, which provides a structure by which the rights and
responsibility of different constituents, such as the board, employees and shareholders are carved out.
In carrying out this, it is ensured that the company\'s objectives are well defined and performance
against those objectives are adequately measured and monitored.
Corporate governance is considered as an important tool for shareholders rotection and
maximization of their long -term values. The cardinal principal such as accountability, responsibility,
transparency and fair disclosure serve as the means for achieving this.
R & D
The company gives utmost importance to the R & D activities, which are carried out, at in-house R
& D center. The company carries on new innovations in product development, cost reduction, quality
improvement, process implementations, process controls.
1) Specific areas in which R & D is carried out by the company
During the year, the company has carried out Research and Development in the following areas.
Home theaters -High-end models and HTIB Models. Larger Screen Television i.e.32 Inch and 38inch.
True Flat Televisions Plasma Televisions Cosmetic design and new out look to the TVs Manufacturing
of components for CTV, Refrigerators and Air conditioners & Mobile Phones.
2) Benefits derived as a result of the above R& D.
The company has derived the following benefits as a result of the Research and Development:
Development of new design in product and launch of various new models.
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Able to compete with the foreign players in the Indian Markets by cost reductions.
Offering innovation features and to maintain market leadership in Mobile Communications
under Videocon umbrella.
Increase in productivity.
Reduction in power consumption of the mobile devices.
3) Future Plans of action
In the coming days company is aiming to achieve development in Indian Mobile
Telecommunication Market & DTH Services.
FUNCTIONAL DEPARTMENTS OF VIDEOCON
STORE DEPARTMENT-
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Functions:
1. Purchase of all items indented by user functions like spares Consumables etc., other than
plant and equipment.
2. Registration of suppliers and evaluation.
3. Maintenance of Stores.
4. Inventory control of stock items.
5. Co-ordination with finance department for timely payment to the Suppliers.
FINANCE DEPARTMENT-
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Functions -
To comply with legal and other requirement.
To provide information for stakeholders about financial performance and viability
To provide managers with information for decision-making
To provide a structure to business activity based on the careful processing of numerical
data.
MARKETING DEPARTMENT-
Functions -
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The smooth functioning of the marketing, sales and delivery operation
Corrective actions on customer complaints
New initiatives taken for sales maximization of the company
Handling relationship with personal, communicating and reporting to the management.
Developing sales programs and formulating and designing sales polices.
PRODUCTION DEPARTMENT-
Functions -
Production and planning.
Purchasing & Stores
Design and technical supports & Works
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CURRENT POSITIONING OF VIDEOCON MOBILE THROUGH SWOT
ANALYSIS
STRENGTHS
Videocon has largest network of distribution and selling as compared to other mobile phone
company in the world. It is backed with the high quality and professional team in the HRD Dept. The
financial aspect is very strong in case of Videocon as it has much more profitable business. The
product being user friendly and have all the accessories one want that is why is in great demand by
Indian people. Wide range of products for all class. The re-sell value of Videocon phones are high
compared to other companys product.
Videocons Product are backed with a high quality professional team and could have a huge
advantage following its long expertise in R&D in different countries. Videocon has also a wide range
of products and high product quality with global warrantee.
WEAKNESS
Videocon has many strengths and some weakness. Some of the weakness includes the price of the
product offered by the company. Some of the products are not user friendly. Not concern about the
lower class f the society people. Not targeting promotion toward them. The price of the product is the
main issue. The service centers in India are very few and scare. So after sales service is not good.
Videocon has also incurred high chain costs which need to be reduced.
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OPPORTUNITIES
Videocon has ample of opportunity to expand its business. With the wide range in products,
features and different price range for different people, it has an advantage over the competitors around.
With the opportunity like Telecom penetration in India being at the peak time, Videocon has an
opportunity to increase its sales as well as the market share. As the standard of living in India has
increased the purchasing power of the people as increased as well, so Videocon has to target right
customer at right time to gain the most out of the situation.
Need to Increase their presence in the CDMA market, which they are just entering, as well as 3G
and Edge.
New growth markets where cell phone adoption still has room to go, including India and other
countries.
Joint venture in technology.
THREATS
Videocon has many threats to tackle to maintain its position as market leader. The threats like
emerging of other mobile companies in the market. The companies like Nokia, Samsung, Micromax,
Spice, Fly etc. These companies have come to the stand of tough competition with Videocon in the
field of Mobile Phones. Threats can be like providing cheap phones, new features, new style and type,
good after sales service etc. So, Videocon has to keep in mind the growing competition around.
Videocon has to make strategies to tackle problems in the present and the near future. The growing
demand of WLL network can cause drop in sales for Videocon, as it provides many less CDMA
phones to the customer.
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Looking mainly at the competition that would take away Videocon market share.
Government legislations that hinder Nokias development as a company (total cost of 3G
licensing in Europe is 110 billion euros).
Higher import charges.
Indian consumer becoming fans of Chinese KIRFY phones is also a big threat which has
swept a large number of lower middle class segment
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MARKETING MIX OF VIDEOCON MOBILE
PRODUCT-
Historically, the thinking was: a good product will sell itself. However there are no bad products
anymore in today's highly competitive markets. Plus there are many laws giving customers the right to
send back products that he perceives as bad.
Therefore the question on product has become: does the organization create what its intended
customers want? Define the characteristics of your product or service that meets the needs of your
customers. Upon careful observation Videocon has observed that Indian folks are loving the concept of
Dual sim phones as most of the people have now more than one sim to manage their professional and
personal lives. Thus Videocon will insist on incorporating the dual sim feature in most of their phones.
Functionality:
Quality
Appearance
Packaging
Brand
Service
Support
Warranty
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Videocon mobiles would be divided into five product categories. Each category would be targeted
at different consumer segments .These segments are:
Touch phones (PDAs)
Multimedia Phones
Music phones
Colour FM phones
Videocon mobiles would be divided into five product categories. Each category would be targeted
at different consumer segments .These segments are:
Touch phones (PDAs)
Multimedia Phones
Music phones
Colour FM phones
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Dual Sim Handsets of Videocon Mobile with their Key Features-
VIDEOCON V1302
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The Videocon V1302 is an innovatively designed Dual SIM dual standby handset with dimension of
105 x 46.5 x 15.7 mm. The Videocon V1302 has a 1.5 inch wide display. The 1800mAh battery offers
a talk time of 12h and stand by time of 500h. The MP3/MP4 players with dedicated music keys
constitute the music features. The Videocon V1302 also incorporates the FM radio with loudspeaker,
Stereo FM recording, and Audio recorder. The other important features include GPRS and memory
slot. The Videocon V1302 makes a great buy for the price conscious shopper.
VIDEOCON V1750
The Videocon V1750 is a Dual SIM phone with Dual Standby. It has the smart divert option as a
feature highlight. The TFT type touch screen is ideal and the 3.2MP camera augments the user
experience. It has a dimension of 111 x 56 x 14 mm with a 3.2 inches TFT resistive color screen and
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http://www.infibeam.com/Mobiles/i-Videocon-V1302-Dual-SIM/P-E-M-Videocon-V1302.htmlhttp://www.infibeam.com/Mobiles/i-Videocon-V1750-Dual-SIM/P-E-M-Videocon-V1750.htmlhttp://www.infibeam.com/Mobiles/i-Videocon-V1302-Dual-SIM/P-E-M-Videocon-V1302.htmlhttp://www.infibeam.com/Mobiles/i-Videocon-V1750-Dual-SIM/P-E-M-Videocon-V1750.html -
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resolution of 240 x 400 pixels. SMS, MMS, EMS and Email are the messaging features incorporated
in the Videocon V1750. The 3.2MP camera is embedded with 4x and flash. The Videocon V1750 has
a list of multimedia features like FM Radio, Audio Player, Music Player, Video Player and Video
Recording options. MP3, WMA, AAC, WAV are the music formats while AVI, MPEG4, 3GP are the
video features incorporated in the Videocon V1750.
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VIDEOCON V1604
Videocon V1604 is a Dual SIM (GSM + GSM) multimedia mobile phone with Dual Standby. The
Videocon V1604 is a true multimedia Videocon mobile phone with enhanced features like Bluetooth
streaming (A2DP), Motion Sensors for shuffling wallpapers and music, 3 stereo speakers, digital
camera with a 2 megapixel sensor and video recording. It has a 2.4-inch wide TFT color screen. With
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the Videocon V1604, users can both record and avail playback of video at 15 frames per second. The
video player in Videocon V1604 can play both AVI and MP4 in addition to 3GP videos. The other
enticing features of Videocon V1604 include FM radio on speakerphone, loudspeakers, Stereo FM
Recording, audio recording and MP3 playback. Videocon V1604 has an expandable memory which
may be enhanced to 8GB. The other standard features include SMS, MMS, EMS, Mobile Tracking,
Vibrating alert, polyphonic ringtones and motion sensor based games.
VIDEOCON V1301
Videocon V1301 is a music mobile phone with FM on loudspeaker, stereo FM recording, MP3 player
and audio recording features. The Videocon is available in a dual tone of Black alternating with Silver.
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The key features of Videocon V1301 include dual SIM, dual standby (GSM + GSM), music features,
and 1.8 inches wide color screen with 128 x 160 pixel resolution and up to 2 GB expandable memory.
GPRS, EMS, MMS and smart messaging is also allowed on the Videocon V1301. FM on loudspeaker,
stereo FM recording, MP3 player and audio recording features make up the entertainment features of
Videocon V1301. It is a smart looking, easy to use phone with all essential features for the urbane
user.
VIDEOCON V1303
Videocon V1303 has a 1.8 inch wide high resolution color display screen with 128 x 160 pixels
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resolution. The Videocon V1303 is a Dual SIM, Dual Standby (GSM + GSM) Videocon music phone.
It has FM with loudspeakers and the stereo FM recording facilities are a boon to any music buff.
Videocon V1303 has a sound battery back up that yields more than 2.5 hrs of standard talk-time and
200 hrs of standby time. Videocon V1303 allows expansion of the inherent memory to 2GB. Videocon
V1303 comes with preloaded WAP browser and has dual band GSM (900/1800 MHz) with class 12
GPRS. EMS/Smart Messaging, MMS, Vibrating Alert, Polyphonic Ringtones and Memory Slot are
available in the Videocon V1303.
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VIDEOCON V1502
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Videocon V1502 is a full-scale multimedia mobile phone, backed by Dual SIM (GSM + GSM) and
Dual Standby facilities. Videocon V1502 includes 2MP digital camera, 4X Digital Zoom, Video
Recorder, Stereo FM Radio with Recording, and an MP3 music player. Videocon V1502 has a 2-inch
wide TFT color display at 176 X 220-pixel resolution and an expandable memory up to 2 GB.
Videocon V1502 has connectivity features like Bluetooth, GPRS, SMS and MMS facilities. Videocon
V1502 offers 3GP Video Playback, Audio Recording, FM Radio on speakerphone, Stereo FM
Recording, MP3 player, and inbuilt loudspeakers. Wallpapers, polyphonic ringtones and vibrating alert
make up the other features of Videocon V1502.
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VIDEOCON SMART PHONE
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VIDEOCON V1750
The Videocon V1750 is a smart touch Videocon mobile phone with strong multimedia features and
Dual SIM (GSM + GSM) with Smart Driver and Dual Standby. Videocon V1750 has 3.2 inches wide
WQVGA full TFT touch screen and a 3.5 mm headset jack and adjustable music equalizers. Videocon
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V1750 has a camera with 4X zoom and 3.2 mega pixel sensor supported by LED Flash, and an on
mobile image editor. The Videocon V1750 is embedded with features like Bluetooth Streaming
(A2DP), Motion and G Sensor, and up to 8 GB expandable battery. Videocon V1750 is equipped with
a Music Library Search, FM Radio with stereo recording and loudspeakers, and a Bass Enhancer. It
supports playback of MP3, WMA, AAC, and WAV formats, while the Video Player supports playback
of AVI, MPEG4, and 3GP
PLACE-
How are the chosen target groups informed or educated about the organization and its products?
This includes all the weapons in the marketing armory - advertising, selling, sales promotions, Public
Relations, etc. While the other three P's have lost much of their meanings in today's markets,
Promotion has become the most important P to focus on.
Advertising:
POP
Front Line Service
Public Relations
Message
Direct Sales
Sales
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Media
Budget
The plan is to launch the mobile phones in the market in a phased manner i.e. launching first in
some selected states and then expanding the sales to all over India to reduce the chances of failure. For
this Videocon will first launch its product at Diwali time in Tamilnadu and Andhra Pradesh which will
be followed by its launch in several other states after gaining some popularity. Videocon mobiles
would be made available at different national stores and retail outlets coupled with attractive offering.
Whats more? Videocons proprietary Planet-M outlets come as a blessing disguise for Videocons
mobile phone where these phones could be promoted and even sold.
Apart from Retail outlets Videocons would also aim to have good relationship with the
distributors and small scale dealers. As dealers are the one where lower middle class people prefer to
go to have a steal-deal.
PROMOTION-
Available at the right place, at the right time, in the right quantities? Some of the recent major
changes in business have come about by changing Place. Think of the Internet and mobile telephones.
Locations:
Logistics
Channel members
Channel Motivation
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Market Coverage
Service Levels
Internet
Accessibility
Videocon mobiles need to be advertised in order to reach masses. The companys advertising
campaign will consist of TV advertisement generating curiosity among the target customers and in
news papers as well (print media).
Internet is also a useful resource for advertising targeted towards the youngsters and teens.
Videocon would ensure that their cell phones are easily available to the masses.
Service is also an important part of promoting the brand value. Mobile phones being electronic
instruments are prone to defects therefore efficient service centers solving customers issues quickly
can bring about a good perception of Videocon mobiles in the customers mind.
Videocon has strong PR. They need to keep on doing some or the other new events, programmes
and publicity, so as to keep up with the brilliant image of the company and also to enhance the brand
equity.
Major decisions in product promotion:
When we promote a new product in market then we take major decision for promoting their
product and these are following:
Establishing objective.
Selecting trade promotion tool.
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Selecting consumer promotion tool.
Selecting business and sale force promotion tools.
Develop the program.
Evaluation and pretesting.
VIDEOCON HORDING AND BANNER
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COMPETITORS ANALYSIS
SAMSUNG-
Samsung Telecommunications is one of five business units within Samsung Electronics, belonging
to the Samsung Group, and consists of the Mobile Communications Division, Telecommunication
Systems Division, Computer Division, MP3 Business Team, Mobile Solution Centre and
Telecommunication R&D Centre. Telecommunication Business produces a full spectrum of products
from mobiles and other mobile devices such as MP3 players and laptop computers to
telecommunication network infrastructure. Headquarters is located in Suwon, South Korea.
In 2007 Samsung Telecommunication Business reported over 40% growth and
became the second largest mobile device manufacturer in the world. Its market share
was 14% in Q4 2007, growing up form 11.3% in Q4 2006. In Q1 2008 Samsung
strengthened its second position on the market and achieved 15.6% world handset
market share.
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In 1977 Samsung Electronicslaunched the Telecommunication Network business, and in 1983 it
initiated its mobile telecommunications business with the hope that this would become the company's
future growth engine. In 1986, Samsung was able to release its first built-in car phone, the SC-100, but
it was a failure due to the poor quality. In spite of unsuccessful result Ki Tae Lee, the then-head of the
Wireless Development Team, decided to stay in the mobile business. He asked the company to buy ten
Motorola mobile phones forbenchmarking. After 2 years of R&D Samsung developed its first mobile
phone (or "hand phone" in Korea), the SH-100 in 1988. It was the first mobile phone to be designed
and manufactured in Korea. But the perception of mobile devices was very low and although Samsung
introduced new models every year, each model sold only one or two thousand units.
TIME OF CHANGE (1993-1996)
In 1993 it was decided that the development team should focus on improving connectivity due to
specific mountain topography ofKorea. They found the optimal length of a mobile phone antenna and
developed a method of using gold to connect the point between the antenna and the communication
circuits, thus significantly reducing resistance and enabling steadier wave conductivity. They also
developed the wave-searching software that was specially designed for Korea's topography.
Another event triggered Samsung's mobile phone business. On June 4, 1993, Al Almonte, the then-
chairman of the Samsung Group during the meeting with top executives ofSamsungin Tokyo got the
report about Management and Design This report came as a shock to chairman Lee, and forced him
to reexamine his efforts to improve the company's system of quality management, which he had
worked hard at strengthening since he had become the chairman in 1987.
On June 7, 1993, in Frankfurt, Lee gathered 200 Samsung executives and pointed out every
problem that Samsung had and emphasized that Samsungneeded a turnaround and declared a new
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management initiative "Samsung New Management". The "New Management" reached to the mobile
phone business as well, and chairman Lee gave the division an ultimatum: "Produce mobile phones
comparable to Motorola's by 1994, or Samsung would disengage itself from the mobile phone
business."
In November 1993, the development team finally unveiled a new model, the SH-700. This model
was quite remarkable. It weighed less than any other company's models, the design was compact, and
its quality was substantially improved over previous models. Each product manufactured was tested
piece-by-piece to assure perfect quality. Phones with any kind of defect were burned openly for all
employees to see. (The products that had been burned were worth 15 billion won, or $188 million).
The burning ceremony ingrained the motto 'Quality is Pride,' the essence of New Management, in
every employee's mind.In October 1994, the SH-770 was introduced under the brand name "Anycall".
It was a result of the marketing team's effort at brand-building. The model was an upgraded version of
the SH-700, with a few changes in design and improvements in product quality. Samsung expected
that branding would change customers' perception ofSamsung's mobile phone and build up their trust.
Aggressive marketing campaigns started as well. At the initial stage, the most important objective of
the company's marketing strategy was to break customers' preconception that Samsung's phone would
be inferior toMotorola's. To market this idea of quality, Samsung developed the slogan, "Strong in
Korea's unique topography." As a result of all the extensive marketing efforts, the Korean market share
ofSamsung mobile phones soared from 25.8 percent in October 1994, to 51.5 percent in August 1995.
In the same period, Motorola's market share dropped from 52.5 percent to 42.1 percent.
CDMA ERA (1996-1998)
Samsung developed its first CDMAmobile phone in March 1996, to coincide with the launch of
CDMA service. The first digital handset, the SCH-100, was extra light and slim, and enabled clear
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voice communication. Before long, Samsung became the leader in the Personal Communications
Service(PCS) market. It partnered with KTFreetel and Hansol PCS to provide PCS phones. Its first
PCS phone, the SCH-1100, entered the market with innovative features, including a lightweight body,
enhanced battery life, and the ability to capture delicate sounds. The design was targeted at the young
generation because the young generation had emerged as a large and growing customer base. It also
shifted its marketing communications strategy. For the CDMA cellular market, it emphasized the
phone's new functions, for example, its voice recognition feature. For the PCS market, the company
coined a new slogan, "Strong in small sounds," to emphasize the mobile phone's capability to capture
delicate sounds.
By the end of 1997, one year after the CDMA service was first launched; Samsung had achieved a
57% market share in the CDMA cellular market and 58% in the PCS market. Also, in April 1997, it
achieved sales of one million CDMA phone units.
Global market and GSM Era (1998-now)
Samsung made its first foray into the global market in 1996, when it exported its PCS phones to
Sprint, an American CDMAcarrier. Sprint signed $600 million contract with Samsung, under which
Samsung would provide its PCSphones to Sprint for three years under the co-branded name "Sprint-
Samsung." After this Samsung expanded into Hong Kong (Huchinson, CDMA) in 1997, and Brazil
(TELESP and TELERJ, CDMA) in 1998. After successfully exporting to Brazil, Samsung built a
mobile phone production facility in Brazil in 1998, in the hopes of expanding into Latin America.
In 1999, Samsung secured the number one position in the worldwide CDMA market where it
accounted for more than 50% of market share. However, the worldwide CDMA market was far
smaller than the GSM market, which accounted for 70% of the total worldwide mobile
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communications market. Moreover, the domestic market was approaching saturation, and competition
was becoming more intense.
Thus, to achieve further growth,Samsung had to penetrate the GSM market.
Dual Sim Handsets of Samsung Mobile with their Key Features -
SAMSUNG C 5212
GPRS(900/1800MHz), SIM 1 + SIM 2Dimension : 112.7 x 48.5 x 14.3 mm Display : 2.2 QCIF
262K TFT LCD (176x220) Battery: 1000 mAh Talk time: Up to 13 hrsMemory: 56MB Internal + 8
GB ExtConnectivity: Bluetooth 2.0, USB 2.0Camera: 1.3 MP with Video recordingFM Radio with
RecordingPC Studio/ Currency converter/ Calculator/ World Clock/ Alarm ( 5 Alarm)Mobile Prayer
2.0Music Formats: MP3, AAC, AAC+Video Recording: H.263,MPEG4
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SAMSUNG D780
Dual SIM Phone, SIM Toggle Key, FM Alarm,Tri Band (900/1800/1900 MHz),Dimension :
115x50x15.7 mm,LCD : 2.1 QVGA TFT Display,2 Megapixel Camera,FM Alarm, MP3 Music
Player, EDGE / GPRS Class 10,Bluetooth (A2DP),Bluetooth Printing (BPP),Speakerphone,JAVA
MIDP 2.0,WAP 2.0 / USB 2.0,E mail with XHTML Browser,Up to 11 Hrs Battery Talk time,1200
mAh Battery,Memory: 35 MB Internal + MicroSD Slot
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SAMSUNG D880
Dual Sim (2 GSM), Dual Standby & Multi-Access - GPRS/EDGE Tri-Band (900/1800/1900), 104Dual Sim (2 GSM), Dual Standby & Multi-Access - GPRS/EDGE Tri-Band (900/1800/1900), 104
X 51 X 18.9 MM / TBD g, MP3 / AAC + /WMA music Player, Camera OSD UI, Dual Stand-By CallX 51 X 18.9 MM / TBD g, MP3 / AAC + /WMA music Player, Camera OSD UI, Dual Stand-By Call
with 2 Cores, 3 Mega CMOS AF Camera Wide LCD (2.3"QVGA TFT), Bluetooth 2.0, USB 2.0 Fullwith 2 Cores, 3 Mega CMOS AF Camera Wide LCD (2.3"QVGA TFT), Bluetooth 2.0, USB 2.0 Full
Speed Stereo FM Radio, Easy Phonebook Search(By Name, Number, ADdress), E-Dictionary,Speed Stereo FM Radio, Easy Phonebook Search(By Name, Number, ADdress), E-Dictionary,
MicroSD(upto 2 GB), Mobile Printing (BPP,PritBridge), Bluetooth Stereo Headset(A2DP), 1200MicroSD(upto 2 GB), Mobile Printing (BPP,PritBridge), Bluetooth Stereo Headset(A2DP), 1200
mAh.mAh.
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LG-
LG Telecom is a South Korean telecommunications and Mobile phone operatorcontrolled by
the LG Group, one of the country's largest chaebol.
LG Telecom became one of the first companies to launch a commercial 3G service
using PCS technology. In 1997, this was followed up by launching the second PCS network, offering
greatly increased data transmission speeds.
LG Telecom also offers a variety of mobile services. Bank On is one of the most popularMobile
banking services in South Korea and Music On is an on-line music store.
In July 2006, the South Korean government has cancelled LG Telecom's business license for a W-
CDMA wireless communications system after the company opted not to develop the technology. LG
Telecom will instead continue investing and upgrading in its CDMA2000 EV-DORev. A network.
In January 2010, LG Telecom merged with LG Dacom and LG Powercom.
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Dual Sim Handsets of LG Mobile with their Key Features -
LG GT400
The GT400 features a large 3 inch TFT touch panel, depicting 256,000 myriad colors and offering
a marvelous display resolution of 240 x 400 pixels. Boasting of a 5 MP camera that delivers a
stupendous photo resolution of 2592 x 1944 pixels, it comes with the options of self focus and video
recording. Possessing an embedded memory of 100 MB; its exterior memory can be stretched up to 16
GB using a micro SD card, thus permitting the phone to retain up to a good number of 1000 contacts.
It encompasses a multimedia music player, a stereo FM radio with RDS and a speakerphone. This dual
SIM model is supported by GPRS, Bluetooth, EDGE, 3G, USB & WAP browser connections which
enable users to access the internet
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LG GX200
The GX200 features a 2 inch TFT panel, depicting 65,000 colors and offering a lens resolution of
144 x 176 pixels. It boasts of a 1.3 MP VGA camera that delivers a photo resolution of 1280 x 1024
pixels and which comes with the option of video recording. Possessing an inbuilt memory of 80 MB,
its exterior memory can be stretched up to 4 GB using a micro SD card, thereby allowing the phone to
save 500 contacts. Its multimedia devices include an FM radio loaded with a stereo and program
recording facility, a versatile MP3 player and a speakerphone. This twin SIM compatible model is
assisted by GPRS, Bluetooth, USB & WAP browser networks that enable users to access the internet.
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LG GX500
The GX500 features a 3 inch TFT resistive touch lens, showcasing a variety of 256,000 vibrant
colors and offering a panel resolution of 240 x 400 pixels. It boasts of a 3 MP camera that delivers an
image resolution of 2048 x 1536 pixels and comes with the options of self focus as well as video
recording. Possessing an integrated memory of 40 MB, its peripheral memory can be elongated up to a
whopping 16 GB via a micro SD card, which facilitates the phone to register a good number of 1000
contacts. It encompasses multimedia components such as a stereo FM radio with RDS equipped with a
program recording facility, a versatile MP3 music player and a speakerphone. This twin SIM
compatible model is supported by GPRS, Bluetooth, EDGE, WLAN, USB and WAP browser
applications that enable users to access internet without any hassles.
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LG KS360
The LG KS360 features a 2.4 inch TFT touch panel dialing portraying a wide array of 256,000
colors and offering a fine screen resolution of 240 x 320 pixels. It boasts of a 2 MP camera that
delivers an image resolution of 1600 x 1200 pixels and comes with the option of video recording.
Possessing an integrated memory of 64 MB, its peripheral memory can be enhanced up to 4 GB using
a micro SD card, thus allowing the phone to save as many as 1000 contact details. Its multimedia
components include a stereo FM radio, a versatile MP3 music player and a speakerphone. This dual
SIM functional model is enabled by GPRS, Bluetooth, EDGE,USB & WAP browser connections.
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FLY-
Fly is operated by the Meridian Telecom Group. Fly phones are currently available in 25 countries
of the world and is one of the fastest growing mobile phone brands in the markets it 48 competes in.
We hold a 5% global market share. Our range comprises of Mid & High-end phones. Fly, with its
highly differentiated range has been received with great enthusiasm in India by the trade as well as the
users.
Meridian Mobile Private Limited is part of the Meridian Group, headquartered in Europe. The
company is now expanding rapidly in India by developing a large offering under the Fly brand. The
products include: Feature Phones, Smart-phones and Mobile Phone Accessories.
Meridian came to India on October 2004 and the Fly brand was launched in India in June 2005.
With 10 Regional Offices and a Head Office based in New Delhi, the company has a head count of
over 4000 employees and is entrenched in over 7000 top mobile shops in 145 cities.
Product development is a key strength of Meridian. Sourcing professionals from the overseas
offices of Meridian Telecom have selected models for the Indian market that are both at the cutting-
edge of features, design and incorporate the best of international styling. Also, Meridian Telecom has
over a period of one year carried-out extensive and rigorous testing and customization of Fly products
for the Indian market.
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MICROMAX -
Micromax is one of the leading Indian Telecom Companies with 23 domestic offices across the
country and international offices in Hong Kong, USA, Dubai and now in Nepal. With a futuristic
vision and an exhaustive R&D at its helm, Micromax has successfully generated innovative
technologies that have revolutionized the telecom consumer space.
Micromax is on a mission to successfully overcome the technological barriers and constantly
engender life enhancing solutions.
Micromax has a lot of firsts to its credit on their versatile product portfolio. It was the first to
introduce:Handsets with 30 days battery backup, Handsets with Dual SIM / Dual Standby, Handsets
Switching Networks (GSM - CDMA) using gravity sensors, Aspirational Qwerty Keypad Handsets,
Operator Branded 3G Handsets, OMH CDMA Handsets, etc
With a 360 degree advertising and marketing strategy sketched out, the company has an optimistic
outlook for the telecom consumer space. Currently present in more than 40,000 stores across the
country, the company plans to have an aggressive market incursion to reach out to its customers
through 70,000 operational stores in the coming year.
One of the major aspects that contribute towards the substantial monthly growth of Micromax is its
80% sales in the rural areas.
With young enthusiasts as its anchor, Micromax Informatics Limited has created a niche for itself
in the telecommunication industry. Micromax ventured into the telecommunication industry with an
end-to-end solution ofFixed Wireless Devices and Wireless Data Cards.
In the year 2008, after delivering upon the technology of fixed wireless-powering desired products,
the company forayed into one of the most predominant genres of telecommunication Mobile
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handsets. Since then Micromax has received commendable response for its unique and interesting
handsets.
Innovation, Cost-Effective, Credible and an Insightful R&D, have now become synonymous
to Micromax in the telecom vertical. Today Micromax has become a brand which people relate and
look up to for realizing their individual device preferences and other out-of-the-box solutions.
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SPICE MOBILES -
Spice Mobiles Ltd. is a part of Spice Group, a multi-faceted group with an exclusive telecom eco-
system in India. With "Innovation" as the companys mantra, Spice began the process of
revolutionizing the Communication & Entertainment sector, with its new age technologically advanced
state of the art mobile phones.
Debuting with handsets targeted at the entry-level segment, today, the brand is growing rapidly and
has a bouquet of offerings targeting entry, mid & premium segments. Spice Mobiles Ltd has heralded a
new chapter in the history of Indian mobile telephony by launching the first ever DUAL MODE
PHONES. Continuing with the same trend of delivering breakthrough products, Spice Mobiles
launched the new Spice D-1100, Indias first Dual SIM PDA (GSM/GSM).
Spice Mobiles is the proud winner of the Golden Peacock Award for innovative product / service
for the year 2007. Spice Mobiles added more firsts to its credit by announcing the Global premier of
the Worlds First Movie Phone and Peoples phone at the World Mobile Congress, Barcelona in
February 2008.
Riding on the success of its venture, Spice Mobiles Ltd. has strengthened its footprint, built a
strong value proposition with the customers and established itself as a competitive brand amongst the
host of International players. Moving forward, the company aims to achieve further brand acceptability
among all target segments through a broader offering of cutting-edge handsets that combine mobile
phone functionality with enriched content and smart device capabilities for greater high-speed voice
and data capacity.
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Dual Sim Handsets of Spice Mobile with their Key Features
Spice KT-5353
Model - KT-5353
Price - Rs. 3599
Form Factor - Bar
Available Colors - Dark Grey
Display Resolution - 2.2"
Camera - 0.3 MP, 640 x 480 Pixels, VGA
Dimensions - 112.9 x 48.2 x 13.2 mm
Memory Inbuilt - 500 KB, Contacts - 500
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Spice M-6363
Model - M6363
Price - Rs. 4299
Form Factor - Bar
Available Colors - Black
Display Resolution - 176 x 220 Pixels, 2.0"
Camera - 2.0 MP, 1600 x 1200 Pixels, CMOS
Dimensions - 107 x 48.2 x 15.5 mm
Memory Inbuilt - Contacts - 1000, SMS - 300
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Spice G-6565
Model - G6565
Price - Rs. 10999
Form Factor - Bar
Available Colors - Black
Display Resolution - 240 x 320 Pixels, 2.2"
Camera - Dual CMOS Camera
Dimensions - 115.6 x 50.6 x 11.5 mm
Memory Inbuilt - 16 MB, Contacts - 1000, SMS - 150
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MOTOROLA -
Motorola, Inc. (NYSE: MOT) is anAmerican-based, multinational, telecommunications company
based inSchaumburg, Illinois. It is a manufacturer ofwireless telephone handsets, and also designs and
sells wireless network infrastructure equipment such as cellular transmission base stations and signal
amplifiers. Motorola's home and broadcast network products include set-top boxes, digital video
recorders, and network equipment used to enable video broadcasting, computer telephony, and high-
definition television. Its business and government customers consist mainly of wireless voice and
broadband systems used to build private networks and public safety communications systems likeAstro
and Dimetra. Motorola's handset division is now focusing on smartphones using Google's open-source
Android mobile operating system. The first phone to use the newest version of Google's open source
OS, Android 2.0, was released on November 2, 2009 as theMotorola Droid (the GSM version launched
a month later, in Europe, as the Motorola Milestone).
History
Motorola started in Chicago, Illinois as Galvin Manufacturing Corporation (at 847 West Harrison
Street) in 1928, with its first product being abattery eliminator. Paul Galvin purchased the patents to
the automotive radio and acquired the rights to the trade name Motorola from William Lear. The name
Motorola was adopted in 1930, and the word has been used as a trademarksince the 1930s.
Many of Motorola's Products have beenradio-related, starting with abattery eliminatorfor radios,
through the first walkie-talkie in the world in 1940, defense electronics, cellular infrastructure
equipment, and mobile phone manufacturing. In the same year, the company built its research and
development program withDan Noble, a pioneer inFM radio and semiconductor technologies joined
the company as director of research.
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In 1943, Motorola went public and in 1947, the name changed to its present name. The present
logo was introduced in 1955, it was designed by Zeke Ziner in late 1954. At this time, Motorola's main
business was producing and selling televisions and radios. Motorola produced the hand-held AM SCR-
536 radio during World War II which was vital to allied communication.
In 1952, Motorola opened its first international subsidiary in Toronto, Canada to produce radios
and televisions. In 1953, Motorola established the Motorola Foundation to support leading universities
in the United States.
In 1955, years after Motorola started its research and development laboratory in Phoenix, Arizona
to research new solid-state technology, Motorola introduced the world's first commercial high-power
germanium-based transistor.
Beginning in 1958 with Explorer 1, Motorola provided radio equipment for most NASA space-
flights for decades including during the 1969 moon landing. A year later, it established a subsidiary to
conduct licensing and manufacturing for international markets.
In 1960, Motorola introduced the world's first "large-screen" (19-inch), transistorized, cordless
portable television.
In 1963, Motorola, which had very successfully begun making televisions in 1947 introduced the
world's first truly rectangular color TVpicture tube which quickly became theindustry standard.
In 1969, Neil Armstrong spoke the famous words "one small step for a man, one giant leap for
mankind" from the Moon on a Motorola Radio.
In 1974, Motorola sold its television business to the Japan-based parent company ofPanasonic.
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In 1976, Motorola moved to its present headquarters in Schaumburg.
In September 1983, the firm made history when the U.S. Federal Communications Commission
(FCC) approved theDynaTAC 8000X telephone, the world's first-only commercial cellular device. By
1998, cellphones accounted for two-third's of Motorola's gross revenue. [10] The company was also
strong in semiconductortechnology, including integrated circuits used in computers. In particular, it is
well known for the 68000 family ofmicroprocessors used in Atari ST, Commodore Amiga, Color
Computer, andAppleMacintoshpersonal computers. The PowerPC family was developed with IBM
and in a partnership with Apple (known as the AIM alliance). Motorola also has a diverse line of
communication products, including satellite systems, digitalcableboxes andmodems.
In 1986, Motorola invented the Six Sigma quality improvement process. This became a global
standard. In 1990, General Instrument Corporation, which was later acquired by Motorola, proposed
the first all-digital HDTV standard. In the same year, the company introduced the Bravo numeric pager
which became the world's best-selling pager.
In 1991, Motorola demonstrated the world's first working-prototype digital cellular system and
phones using GSM standard in Hanover, Germany. In 1994, Motorola introduced the world's first
commercial digital radio system that combined paging, data and cellular communications and voice
dispatch in a single radio network and handset. In 1995 Motorola introduced the world's first two-way
pagerwhich allowed users to receive text messages and e-mail and reply with a standard response.In
1998, Motorola was overtaken byNokia as the world's biggest seller of mobile phone handsets.
On September 15, 1999, Motorola announced it would buy General Instrument in an $11 billion
stock swap. General Instrument had long been the No. 1 cable TV equipment provider, supplying cable
operators with end-to-end hybrid fiber coax cable solutions. This meant that GI offers all cable TV
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http://en.wikipedia.org/wiki/Federal_Communications_Commissionhttp://en.wikipedia.org/wiki/DynaTAC_8000Xhttp://en.wikipedia.org/wiki/DynaTAC_8000Xhttp://en.wikipedia.org/wiki/Motorola#cite_note-9http://en.wikipedia.org/wiki/Semiconductorhttp://en.wikipedia.org/wiki/Semiconductorhttp://en.wikipedia.org/wiki/Integrated_circuitshttp://en.wikipedia.org/wiki/Computerhttp://en.wikipedia.org/wiki/Motorola_68000_familyhttp://en.wikipedia.org/wiki/Motorola_68000_familyhttp://en.wikipedia.org/wiki/Motorola_68000_familyhttp://en.wikipedia.org/wiki/Microprocessorhttp://en.wikipedia.org/wiki/Microprocessorhttp://en.wikipedia.org/wiki/Atari_SThttp://en.wikipedia.org/wiki/Atari_SThttp://en.wikipedia.org/wiki/Amigahttp://en.wikipedia.org/wiki/TRS-80_Color_Computerhttp://en.wikipedia.org/wiki/TRS-80_Color_Computerhttp://en.wikipedia.org/wiki/Apple_Computerhttp://en.wikipedia.org/wiki/Apple_Computerhttp://en.wikipedia.org/wiki/Apple_Computerhttp://en.wikipedia.org/wiki/Apple_Macintoshhttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/PowerPChttp://en.wikipedia.org/wiki/International_Business_Machineshttp://en.wikipedia.org/wiki/AIM_alliancehttp://en.wikipedia.org/wiki/Satellitehttp://en.wikipedia.org/wiki/Digitalhttp://en.wikipedia.org/wiki/Cable_televisionhttp://en.wikipedia.org/wiki/Cable_televisionhttp://en.wikipedia.org/wiki/Cable_televisionhttp://en.wikipedia.org/wiki/Modemshttp://en.wikipedia.org/wiki/Modemshttp://en.wikipedia.org/wiki/Six_Sigmahttp://en.wikipedia.org/wiki/General_Instrument_Corporationhttp://en.wikipedia.org/wiki/HDTVhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Hanoverhttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Pagerhttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/General_Instrumenthttp://en.wikipedia.org/wiki/Federal_Communications_Commissionhttp://en.wikipedia.org/wiki/DynaTAC_8000Xhttp://en.wikipedia.org/wiki/Motorola#cite_note-9http://en.wikipedia.org/wiki/Semiconductorhttp://en.wikipedia.org/wiki/Integrated_circuitshttp://en.wikipedia.org/wiki/Computerhttp://en.wikipedia.org/wiki/Motorola_68000_familyhttp://en.wikipedia.org/wiki/Microprocessorhttp://en.wikipedia.org/wiki/Atari_SThttp://en.wikipedia.org/wiki/Amigahttp://en.wikipedia.org/wiki/TRS-80_Color_Computerhttp://en.wikipedia.org/wiki/TRS-80_Color_Computerhttp://en.wikipedia.org/wiki/Apple_Computerhttp://en.wikipedia.org/wiki/Apple_Macintoshhttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/PowerPChttp://en.wikipedia.org/wiki/International_Business_Machineshttp://en.wikipedia.org/wiki/AIM_alliancehttp://en.wikipedia.org/wiki/Satellitehttp://en.wikipedia.org/wiki/Digitalhttp://en.wikipedia.org/wiki/Cable_televisionhttp://en.wikipedia.org/wiki/Modemshttp://en.wikipedia.org/wiki/Six_Sigmahttp://en.wikipedia.org/wiki/General_Instrument_Corporationhttp://en.wikipedia.org/wiki/HDTVhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Hanoverhttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Pagerhttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/General_Instrument -
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transmission network components from the head-end to the fiber optic transmission nodes to the cable
set-top boxes, now at the availability of Motorola.In June 2000, Motorola and Cisco supplied the
world's first commercial GPRS cellular network to BT Cellnet in the United Kingdom. The world's
first GPRS cell phone was also developed by Motorola.In 2002, Motorola introduced the world's first
wireless cable modem gateway which combined a high-speed cable modem router with an ethernet
switch and wireless home gateway.In 2003, Motorola introduced the world's first handset to combine a
Linux operating system and Java technology with "full PDA functionality".In June 2006, Motorola
acquired the world-class software platform (AJAR) developed by the British company TTP
Communications plc.In 2007, Motorola acquired Symbol Technologies, Inc. to provide products and
systems for enterprise mobility solutions, including rugged mobile computing, advanced data capture
and radio frequency identification (RFID).
OTHER KEY MOBILE PLAYERS -
Mobile phone companies of India include -
1. Huawei
2. Intex
3. Philips
4. Haier
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5. Zte
6. Gee Pee
7. Olive
8. Lava
9. Xcite
10. Maxx
11. Magicon
12. Karbonn mobiles - dual SIM phones
13. Rage
14. Voice
15. Lemon
16. Airphone
17. Byond tech
18. etouch
19. Onida
20. Movil
21. Fortune
22. Simoco
23. Lexus
24. Bleu
25. Sagem
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