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Branding on the social webmade simple.Case Study: T. Rowe Price on LinkedIn

At the intersection of three fundamental shifts in media consumption…

Social Games

Social Networks

Online Video

MediaBrix has built the most powerful way to simplify and optimize your social advertising

The MediaBrix Platform:

• Campaign Management

• Consolidated Reporting

• Insights & Analytics• Optimization

46%of B2B marketers said social media was perceived as irrelevant to their company, compared with 12% of B2C marketers

Source: White Horse Marketing Survey, March 2010

B2B brands are lagging in social

Source: The SociaGility Top 50 report and PRINT Index, December 2011

Top 10 brand leaders …and the 10 brand laggards

B2B brands are lagging in social

Source: The SociaGility Top 50 report and PRINT Index, December 2011

Top 10 brand leaders …and the 10 brand laggards

B2CB2B

Reasons why

1. Don’t want to be associated with most social media content

2. It’s hard to reach your audience3. …especially in a business mindset

Enter LinkedIn 135 million professional users

worldwide

Managing professional identity

Building business relationship

Sharing advice and finding answers

Researching people and company

50%of LinkedIn users have influenceover vendor and product decisions

Source: Audience 360, 2010, US Focused Study

There are currently two ways for marketers to buy LinkedIn ad API unit1. Self-serve ad system2. MediaBrix

Case Study: T. Rowe Price

Objectives:•Drive awareness•Generate qualified leads

Challenges:•Limited budget•Highly targeted audience•Niche product•Self-serve tool offered limited flexibility

How T Rowe Price usedthe MediaBrix Platform:

Audience testing

Multi-variant creative testing

How T Rowe Price usedthe MediaBrix Platform:

ResultsLowered cost per qualified lead by 30% over previous campaign

Increased click-through 2x over previous campaign

Provided intelligence and insight• Identified most responsive sub-group

performed at 40% lower and 3.5x increase

The most powerful way to simplify and optimize your social advertising

THANK YOU!Contact info:Ari Brandt, Chief Executive Officerari@mediabrix.com(347) 695-2356