arden reed kickstarter presentation

Report

Post on 28-Nov-2014

1.145 Views

Category:

Self Improvement

0 Downloads

Preview:

Click to see full reader

DESCRIPTION

Carlos Solorio the founder of Arden Reed, a custom suit and shirt company, presents their key tactics they used to get over 5x their initial funding level on kickstarter, as well as coverage from Forbes, NYT and Vogue. Arden Reed

TRANSCRIPT

www.ardenreed.com

Hey Mike, [Remember that suit company I told you about when we first met? Finally semi launching!] We launched an Arden Reed Kickstarter Campaign! We finished up the site and have all of our production systems set up. The thing is to generate publicity we decided that tying our story to a kickstarter campaign would be better. Can you share our kickstarter link with friends and family. Below is a sample email, along with the attached info: Hey Guys, My friends are launching a custom suit and shirt store on Kickstarter. They’re running a limited discount and you can get a custom fitted shirt for only $65 (usually they run around $100 online). Below is the link: http://www.kickstarter.com/projects/1485253509/custom-shirts-and-suits Also, find attached an investment banking guide they created. Best, (name) Let me know!

http://www.kickstarter.com/projects/1485253509/custom-shirts-and-suits

www.ardenreed.com

o http://craigmod.com/journal/kickstartup/ o http://www.kickstarter.com/projects/sammiller/custom-fit-jeans?ref=live o http://www.fourhourworkweek.com/blog/2011/03/10/12-lessons-learned-while-marketing-the-4-hour-body/ o http://davecharest.com/10-kickstarter-campaign-tips o http://mixergy.com/andon-jellyfish-art-interview/

http://craigmod.com/journal/kickstartup/

http://www.kickstarter.com/projects/sammiller/custom-fit-jeans?ref=live

http://www.fourhourworkweek.com/blog/2011/03/10/12-lessons-learned-while-marketing-the-4-hour-body/