appscore - the quality standard for apps
Post on 29-Nov-2014
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The Quality Standard for Apps.
Relevant information should be an easy click away.Quality Assurance
Books Movies Restaurants
Yet consumers still lack basic functional information about apps.
Apps
Quality Assurance
Existing services only help consumers narrow their search from a very big pool
to a smaller one.
Quality Assurance
BROWSE
ENGAGE / GO BACK
BUY
DOWNLOAD
USE
KEEP / DELETE
websites mobile apps
vs
There is a much higher barrier of entry to a mobile app versus a website.
Quality Assurance
No easy access to a basic understanding of an app’s
functionality.
How will this app perform?
Does this app dowhat I
want/need?
appscore
Introducing the new appbackr appscore.
Surfaces app information to consumers for easy comparisonNew technologies allow us to intelligently gather data
Inspires consumer purchase confidence
appscore
We collect and analyze millions of apks.
Smart AI simulations allow us to automatically engage with an app like an average userBuilt-in performance widgets allow us to measure an app’s real-time performance on actual devices
Heat-map data of apps allows us to identify common user-interaction points
appscore
How will an app perform on my device?
Learn the Alphabet is a fun way for
kids to learn their ABCs. All letters
of the alphabet are included. There
are videos to teach kids how to
say and write each letter.
Children can sing-a-long with
the alphabet song. And the "Tap
It" game is a fun way for kids to
practice recognizing the letters
of the alphabet.
App Description User Reviews
Nice app..but As an educator, I
have an issue with the
pronunciation of most letters
given by the lovely presenter.
They are, simply put incorrect.
Most of the letters, as she
pronounces them have an /a/
sound at the end. After watching
the video, I was unable to make it
pass the letter f. In an early
childhood classroom, that sound
should not follow any consonant
when producing beginning
sounds.
appscore
Will this app do what I need it to?
Sentiment Tags
Easy to Use Professional Scans High Resolution Scans Complicated Terrible Interface Convenient Useful
Behavioral Specs
Scan Document
Store Document
Email Document
Export as PDF
Export as JPEG
Export as PNG
Personal Profile Storage
Brightness Adjustment
Orientation Rotation
Color Adjustment
Adjustable File Size
Name Document
Search Document
Edge Detection
Multipage Editing
Batch Document Processing
Export in Different Sizes
Password Protect Documents
Pre-set Adjustments
Box Integration
Dropbox Integration
Export as ZIP
Google Drive Integration
Evernote Integration
Illustrative characteristic matrix for Document Scanner Apps
appscore
We cross-reference app description with user reviews to compile a behavioral
matrix.
Case Study
https://play.google.com/store/apps/details?id=com.socratica.mobile.learnalphabet.free
https://play.google.com/store/apps/details?id=com.starfall.StarfallABCs
Price
FREEInstalls
100k – 500kUser Reviews
552
Average Rating
4.0Google Play Rank in Free Education
161
Price
$2.99Installs
10k – 50kUser Reviews
105
Average Rating
4.4Google Play Rank in Free Education
27
Case Study: What if you had a feature list?
https://play.google.com/store/apps/details?id=com.socratica.mobile.learnalphabet.free
https://play.google.com/store/apps/details?id=com.starfall.StarfallABCs
Price
FREEInstalls
100k – 500kUser Reviews
552
Average Rating
4.0Google Play Rank in Free Education
161
Price
$2.99Installs
10k – 50kUser Reviews
105
Average Rating
4.4Google Play Rank in Free Education
27
Ad-Supported
See Alphabet
Sing Alphabet
See Alphabet
Pronounce LetterSee Words Starting with a Letter
Feature ListPronounce Letter
Test Letter Pronunciation
Access to Youtube Channel
Pronounce Words
See Images of Words
Feature List
Case Study: Example Behavioral Matrix Comparison
AD - SUPPORTED
ACCESS TO YOUTUBE CHANNEL
SEE ALPHABET
SING ALPHABET
PRONOUNCE LETTER
TEST LETTER PRONUNCIATION
SEE WORDS STARTING WITH LETTER
PRONOUNCE WORDS
SEE IMAGES OF WORDS
Behaviors
appscore
We don’t want to predict which apps consumers will download or buy…
appscore
We want to inform their purchase decision at the decision point and inspire high purchase confidence
appscore
How do people find apps?
61%
Referrals from friend / family
21%
Third party websites
21%
Apps promoting other apps
17%
Newspapers / magazines /
radio
13%
Television ads
13%
In-app advertisements
thank you.
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