apprupt presentation
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apprupt Company PresentationUnder the Radar, Mountain View
1© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
November, 2010
As seen on: Distinctions:
Rise of the smartphone: 300,000 iPhone & 100,000 Android apps
2© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
Apple App Store: 250,000 and countingApple's U.S. App Store passed the quarter million milestone on Friday, two years and 49 days after it opened. (28 August 2010)
Google: 80,000 apps in the Android MarketAt a recent product launch, Google has confirmed there are over 80,000 applications on the Android Market (9 Sep 2010)
Gartner: Mobile To Outpace Desktop Web By 2013By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units. (January 2010)
2010 Smartphone market forecast to grow by 55.4% YoYIDC now expects mobile phone vendors to ship 269.6 million converged mobile devices this year (07 Sep 2010)
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?3© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
Users struggle to find relevant and interesting apps in overcrowded
marketplaces
“There’s no way Apple could prominently present these applications to users without overwhelming them…nobody is going to find your app on their own.” Jason Kinkaid, Techcrunch.com, April 2009
Source: Admob, 2009: http://www.slideshare.net/guestc0de5a/admob-iphone-apps-survey-2009
Searching for a specific type of
app
Browsing through top app store
rankings
Word of mouth (recommendations
from friends or colleagues)
See ads while using other apps
Press/news articles or blogs
A brand I know introduces an app and reaches out to
me
Other0%
10%
20%
30%
40%
50%
60%
70%
62% 60%
46%
30%
19%
10%13%
4© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
Users have to seek out apps, apps don’t come to the user
How do you discover the apps you decide to download?(check all that apply)
apprupt is like “Adsense for apps” with Amazon-like recommendations
6© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
via iPhone: m.menshealt
h.de
via iPhone: mobil.ftd.de
via Android: m.ftd.de
via iPhone: m.menshealt
h.de
7© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
Publishers are enabled to open up their own app stores
via iPad: RTL App
(Q4)via iPhone:
m.mtv.de
via iPhone: m.nick.de
App Store Mobile Publisher
Measuring
Filtering
apprupt User
8© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
Publisher
Aggregation, filtering and distribution of relevant apps at P-O-I
Relevant UserAdvertiser
business model: CPC / CPI
9© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
apprupt is more than an ad network
≠
USP
publishers „sell“ apps rather than just advertise them
contextual „in-content“ recommendation ads
complementary to traditional display banner ads
editorial endorsement
✓
✓
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10© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
The difference between advertising and recommending apps:
users love it!
“...They even provide recommendations for new apps, which is great.” iTunes Customer Review, FTD.de iPhone Application
Jan Feb Mar Apr Jun Jul Aug Sep Oct Nov Dec Jan 11
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Acceleration of publisher growth in 2010
11© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
apprupt partners with 14 out of Germany‘s Top 20 mobile websites / apps*
No. of Premium Publishers (Germany)
*according to AGOF research (comscore equivalent)
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2011 – apprupt is Europe‘s leading affiliate network for mobile apps
Neuhaus Partners
Company details
Founded in 2008
Series A in early 2010
Offices in London (UK) and Hamburg (Germany)
Covered Markets 2010: UK, Germany, Switzerland, Austria
© 2010 apprupt GmbH • www.apprupt.com • contact@apprupt.com
2011
2011
2011
T-Venture
What we look for
US Partners:
Series B Investment:Strategic US investment (pot. in 2011)
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