applying soa for agile service delivery in communications...

Applying SOA for Agile Service Delivery in Communications & Media

Jaron CohenAsia-Pacific Service Enablement Solution Specialist

Communication Sector Focus

Top Line RevenueTop Line Revenue

Connected ServicesConnected Services

Bottom Line EfficiencyBottom Line EfficiencyIndustry SolutionsIndustry Solutions

Workforce ProductivityWorkforce ProductivityWindows and OfficeWindows and Office

Agenda Service Provider’s Focus

SOA? The different approaches

Overview of Microsoft’s approach to SOA with the Communication Sector

Demo

Service Provider’s Focus

1. Operators as focal point of the service network

2. Reduced cost & time for service delivery

3. Better portfolio of services

SOA means many things to many people!

What does SOA mean to a Network Engineer?

NetworkControl

IPNetwork

BSS

OSS

IMS/Parlay – Network Control Plane

Service Control

Service Network

SOA Governance Infrastructure

What does SOA mean for an IT professional?

Application levelTransport

Messages

Services

Collaboration

Orchestration

What does SOA mean for the customer?

Aligning all the pieces

The Connected Services end-points

Consumers and Businesses

Connected Services

Microsoft Services

OSS/BSSServices

Telecom Services

3rd Party/ISVContent & Services

Aligning the Network and IT SOA approaches

NetworkControl

Service Control

IPNetwork

Service Network

Service Delivery Platforms

BSS

OSS

IMS/Parlay – Network Control Plane

Components of a Service Delivery Platform

Service scenariosService scenarios

Telecommunication Service Scenarios

Partner/3

rd party

services

Value-Added

Services

Back-end

Services

IPTVserviceIPTVservice

Mapping serviceMapping serviceReal-time traffic serviceReal-time traffic service

Location serviceLocation service

Calendar serviceCalendar service

VoicemailserviceVoicemailservice

Multimedia Ringtone serviceMultimedia Ringtone service

AuthorisationserviceAuthorisationservice

Micro-payment serviceMicro-payment service

Media Service Scenarios

Audience

Services

Value-Added

Services

Back-end

Services

ContentPricingContentPricing

ContentCatalogContentCatalog

Search ServiceSearch Service

ContentDeliveryContentDelivery

Partner DistributionPartner Distribution

Digital Asset ManagementDigital Asset Management

TranscodingServiceTranscodingService

Pricing ServicePricing Service

Rights TrackingRights Tracking

SubscriptionServiceSubscriptionService

DistributionServiceDistributionService

Connected Services Framework

CSF the Microsoft Solutions for Service Enablement

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Where do we see CSF deployed:

1.Customer Centric Bundling/Provisioning, e.g.:• Provisioning a hosted mail account with a DSL service• Bundling cross-network products (DSL + Mobile)

2.Real-time scenarios: rich collaborations with internal/external web-services, e.g:

• Click to Call (Fixed Mobile Convergence)• Conferencing • Network aware services

Demonstration Demonstration

Questions? Questions?

jaronc@microsoft.com+61 2 9870 2654

http://msdn.microsoft.com/csf/

© 2004 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.