apple inc

Apple Inc.

PRESENTERS

FAHIMA HAROONSAADMAN MOSTAFA

AMAN ULLAHSAIMUL HOQUE TANIM

Road MapHistory

Some Interesting Facts About Apple

Company Profile

Mission & Vision

Values & Goals

SWOT Analysis

Porters Five Forces

Value Chain Analysis

Competitive Advantage

Functional Level Strategies & Business Level Strategies

Conclusion

1974

The idea for Apple Computers was

BORN

1974

The idea for Apple Computers was

BORN

1976

First Computer was

SOLD

1984

The Macintosh was

INTRODUCED

1984

The Macintosh was

INTRODUCED

1985

was dischargedSteve Jobs

1986 1990

1990 1993

1994 1996

1998 1999

Apple introduced all-in-one

the iMacAlso Apple unveiled

the iBook

And the Innovations continue…

Some Interesting

Facts About Apple

Apple was started by

Apple makes their employees work on

FAKE PROJECTSuntil they can be trusted! 

Apple Inc.

Company Profile

Vision & Mission

Apple Inc. Current Profile

Name Apple Incorporation

Former CEO Steve Job

New CEO Tim Cook

Revenue $ 37.4 billion (28th June 2014)$ 171 billion ( 2013)

Area served Worldwide

Headquarter California, United States.

Total number of employees 72,800

Mission Statement"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings." 

Vision Statement

"To make a contribution to

the world by making tools

for the mind that advance

humankind."

Stay Hungry, Stay Foolish.

Think Different

Apple IncValues & Goals

VALUES empathy for customers/users

aggressiveness/achievement

Positive Social Contribution

Innovation/Vision

Individual Performance

Team Spirit

Quality/Excellence

Individual Reward

Good Management

GOALS

Expand their salesProduce hassle free

products Leading business in the

mobile market

Apple Inc.SWOT Analysis

S1. Faithful customers

2. Apple is a leading innovator in

mobile device technology

3. Strong financial performance

($10,000,000,000 cash, gross

profit margin 43.9% and no debt)

4. Brand reputation

5. Strong marketing & advertising

teams.

W1.High price

2.Decreasing market share

3.Further Change in

management

4.Long term gross margin

decline

O1.High demand of iPad

mini and iPhone 5

2.iTV launch

3.Growth of tablet and

smartphone markets

4.Strong growth of

mobile advertising

market

T1.Rapid technological

change

2. Tax increases

3.Rising pay levels for

Foxconn (manufacturer of

Apple products) workers

4.Strong dollar

Apple Inc.Porter’s 5

Forces

Threat of

new

entrants

Apart from Google there is hardly any

threat of new entrants

If Google decides to enter the digital music

market with a store similar to iTunes

Bargaining

power of

suppliers

Suppliers, here the providers of digital content like music, movies (Universal, Warner Bros. etc.) have low bargaining power.

Suppliers have little choice but to agree to Apple’s

terms and conditions. If they are not present on

ITunes Store they stand to lose a lot in revenue.

Bargaining

power of

costumers

Customers have low bargaining power

Cost of switching is considerably high, as the consumer cannot carry his purchased content to any non-

Apple device.

Thus the consumer is locked in Apple’s product-services

ecosystem.

Threat of

substitute

At present there is no threat of substitute as

Apple is the market leader.

But surely in the long run as technology

progresses further a substitute could

emerge

Industry

competition

Despite the rise of new competitors,

Apple’s dominance of the market for digital songs remains the

same.

Apple Inc.Commercial AD

.

Apple Inc.Value Chain

Analysis

Primary Activities

Support Activities

Apple Inc.

Competitive AdvantageFunctional-level strategiesBusiness level strategies

Competitive Advantage

•Apple’s ecosystem is its biggest competitive advantage.

• Apple can be distinguished from other companies due to the company’s expertise in software, hardware, and services.

•Apple has the ability on all three of these spheres to innovate like crazy and cause magic. People are trying desperately to catch up and they are finding it’s not so easy to do.”

Apple Inc.Changing Lives

Functional Level Strategies

Marketing Strategy•Pricing Strategy-Premium Prices for premium products

•Promotional strategy – advertising personal selling

• Distribution – website stores• product design – simplicity vertical integration

Business Level Strategies

Customer Needs : • five star customer service•Stays one step ahead to what customer wants• Fastest mobility in one single device• The largest app store•Camera that captures the moment alive

Customer Groups :

Middle and upper economic class

12-35 for Music Fans18-60 for all products

Both Genders

Distinctive Competencies : •convergence of technologies•a lineup of products that is broad • company’s expertise in software, hardware, and services.

Business Level Strategies

Product Differentiation innovation easy-to-use products cover a broad range of segments.

Business Level StrategiesCost leadership strategy policies and strategies that ensure that the company is the lowest cost producer and distributor.

tight control on labor costs

Differentiation strategy designing and production of unique

products. fetch higher markets.

Focus strategy • focus of Apple Inc on digital music environment

• aimed at capturing the young generation

How to THINK DIFFERENT

Conclusion

For more than 35 years Apple has been a trend setter company able to foresee the future of domestic computers and consumers electronics, it will continuing it because Apple’s other name is innovation and Apple knows,

THANK YOU !