app promotion

AppvertisingBy Claudia Smithson

IndexGet ranked!

Get noticed!

What do you need?

How to market?

Get ranked!

Get ranked!

Crack Appstore top 100 list

Appearing in the top 100 list increases daily new users by an average of 2.3x

Launge date

Paid With untargeted ad impressions

converting at a high estimate of 0.2%, we need 1.25 million ad impressions to get 2500 downloads. Ad networks typically sell inventory on a CPC basis, at a minimum of 5 cents per click. With top networks performing at around 3% CTR, 1.25 million ad impressions generate 37,500 clicks. This translates to a one day minimum cost of $1875.

Promote from ads within other apps.

iPhone ads offer very high levels of engagement including click to call, click to video and click to app store. A growing number of ad networks provide in-app advertising options with audience targeting that includes age, gender, geography, category,  carrier, device and handset. Pricing models include bid per click and per engagement.  Conversion tracking and reporting are standard offerings. Check out these folks: Medialets, Quattro Wireless, Admob

UnpaidSEO

- Use keywords in app name and app listing

- Use numbers or the letter a at the beginning of

the app title (“sort by name”)

Price

- Offer a lite, free version of a paid app

- 3-day promotions

Reviews

Encourage users and friends

to write reviews:

- Appirator App script

- Fuel My App

Get some Apple friends

Write on blogs in which the Apple team participates as well.

Meet the Apple team at conventions

List of tipsUse url iTunes in all existing communication

channels.

Use Appstore and other market logo’s in communication

Get a lounge sponsor or a co-promoter

Setup a facebook fan page and Twitter account

Create a Wiki page

Review sites:

Press release incl. coupons and viral

iPhoneclub (Test panel before release)

Branche specific sites:

Coupons, linktrading, content

Search directory registration

Get noticed!

Sharing:

Facebook and Twitter (integrated directory)

Share using addthis (viral or other press releases)

Database with app reviewsites

Database paid or unpaid reviewers

Viral

Webpagina, tussenpagina (tracking visitors with google alert)

Webpage in order to exchange links.

List of popular key words (http://www.brysonmeunier.com/228-app-store-keywords-from-app-store-search-suggest/)

What do you need?

Service: Pricing, SEO, list of tips and contacting review sites.

Paid services: Benchmark relevant blogs and websites and how to subscribe these sites, viral, reviews, special url (SEO, tracking, review sessions).

Extra paid service: Guerilla, social, campaign (partner advertising agency, good for the relationship!)

How to market?

http://www.iphoneapppromotion.com/?page_id=8

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Hope to hear from you soon!