apex bikes strat presentation

STRATEGIES

1. TAP DEALERS FOR DISTRIBUTION OF BIKES AND PARTS

ACTIONS TAKEN: Database sourced and completed

STATUS:o Pending contact due to lack of parts supplier

STRATEGIES

2. FORUM SEEDING

ACTIONS TAKEN:Forums link sourced

STRATEGIES

3. TAPPING WORK FORCE

ACTIONS TAKEN: Database of offices completed & called by Guilyn. E-mails were sent to HR departments

STATUS:o Awaiting calls for orderso No orders till now

STRATEGIES

4. FLYERING ON SHUTTLE LINES GOING TO MAKATI

ACTIONS TAKEN: flyering done

STATUS:o several orders came

STRATEGIES

5. TARGETED MARKET TAPPED

ACTIONS TAKEN: Database of GYMS & CONDOs were completed Called by Guliyn & sent emails

STATUS:o 10 condos o 10 gyms admins agreed, to have posters & flyers o distribution of materials to be completed

STRATEGIES

6. TAP COMPANY COOPERATIVES

ACTIONS TAKEN: Database sourced and completed and called and

emailed.

STATUS:o Manila Peninsula cooperative began orders alreadyo In process of submitting company profiles other

cooperatives who agreed

STRATEGIES

7. BACK2SCHOOL SPECIAL

At the beginning of every semester, June & October, a buyer (must be a student) can get a free bicycle lock for every new purchase of a bike

STRATEGIES

8. WELCOME GIFT

For every premium bike soldFirst time buyer

STRATEGIES

9. PREMIUM BIKES 1 YEAR FREE REPAIR

SERVICES

STRATEGIES

10. COUPONS

Once every other month we will run a coupon for a service special in the local newspaper.

STRATEGIES

11. WEBSITE DOWNLOADABLES

Our content site will also serve as a marketing medium. We offer downloadable maps of the city bike routes, maps of rides

outside the city area, give information about the store, and announce sales.

STRATEGIES

12. EVENT TIE UPS

o TRIATHLONo PHILIPPINES BIKE STUNTS FESTIVALo PANASONIC PEDAL FOR THE ENVIRONMENTo NUVALI DIRT WEEKEND INVITATIONALSo BIKE OUT AT EVIA

STRATEGIES

13. EVENT TIE UPS

o TRIATHLONo PHILIPPINES BIKE STUNTS FESTIVALo PANASONIC PEDAL FOR THE ENVIRONMENTo NUVALI DIRT WEEKEND INVITATIONALSo BIKE OUT AT EVIA