anu peltola & mikael gummerus, frosmo, winning the future of ux, 26.10.2016
Post on 14-Jan-2017
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Heard at the FrosmoX16
• Big things have small beginnings - fail fast, try out new small
things all the time and measure
• Competitive advantage is gained through continuous
development
• Customer experience is the last means of differentiation
• Customer understanding is the key
• Obsessive UX disorder recommended
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