anewamerica virtual business incubator anewamerica © 2010
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“to promote the long-term economic
empowerment of new Americans - new citizens, immigrants, and refugees - and to encourage their full participation in the
political, social and cultural growth of
America”
anewamerica
community corporation
Our Mission
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BusinessIncubation
Asset Building
Social Responsibility
ABC Model:assets business community
anewamerica offers a comprehensive three-year program of support for new American entrepreneurs.
We work with you to build a business, create family assets and make a difference in our community.
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Program Activities
Core Training
Business Action Circles
Social Responsibility
Access to Market Opportunities
E-store
We support you up to three years to grow your business
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Support beyond training
Client management System: Each student is assigned a client manager who assesses your progress and links you to resources to achieve your goals.
Access to markets: We work with you to prepare and implement an action plan that could link your business to new and larger markets.
Access to capital: We prepare you to acquire skills and meet requirements that maximize your chance for a micro loan.
Community Networks: We help you build leadership and expand your network to do business.
Promotion: You can get advice to create your logo, flier, website, press kit… We promote your grand opening. And get you publicity when possible.
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Business Incubation
Get hands-on education, training and support to develop a business plan.
Acquire knowledge and skills you need to grow your business.
Create change and vision in just 25 training sessions
Core Training
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Key Skills You Need to Grow Your Business
Marketing
market research and analysis
business concept, differentiation and positioning
target market and reaching it
marketing mix / 4 Ps – product, price, placement, promotion
Financial
personal budgeting & cash flow
cost of goods sold
break even point
contribution margin
profit & loss projection
total cost analysis
Operation
permit & license
bonding / insurance
vendors and suppliers
inventory management
basic accounting & recordkeeping
manage people and build team
Sales
pricing and buying
sales forecasting and tracking
sales techniques
negotiation skills
customer relationship management
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Industries In Our Program
Popular businesses include: Arts and crafts
Childcare
Cleaning services
Clothing
Computer / technology
Construction & home repair
Consulting
Culture & communications
Food and beverages
Health and beauty
Home furnishings
Jewelry retail & design
Organizational services
Party supplies
Photography & video
Solar energy
40% entrepreneurs in planning
30% start-up 30% expansion
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Asset Building
savings strategies and incentives
budgeting / money management
access to capital
Our asset building program is integrated into the 25 sessions of business training. Learn to create assets for your family and business!
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Social Responsibility
Program activities include:
Social Responsibility Festival
Leadership and community development
Advocacy and civic responsibility for social and economic justice
Green business certification
Social responsibility is key to business success. Build leadership and
expand your network.
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Green Business Certification
Triple bottom
line:
Triple bottom
line:
people planet
profit
Green trade is in demand to reduce environmental waste and sustain natural resources. Add more value to your business and gain competitive edge by going green!
Build a smarter business. Cut cost, conserve energy, increase efficiency and create a healthier workplace. Develop eco-friendly products and services to protect future generations.
Get more business. Get more business. Get certified.Get certified.
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Business Action Circles
Stay on track.Get resources.
Business Action Circles (BAC)offer hands-on workshops to implement your business plan into action. Get strategies on sales, networking, e-commerce, financing and much more in a peer setting.
Produce results for your business!
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Goals
move from business planning to implementation hands-on strategies and solutions to achieve business goals mentorship and counseling develop core business skills create resources and network
GroupBusiness Action Circles: workshops on specific topics, ideas or industries.
E.g. sales strategies, business certification, financing, e-commerce
Locations: City Hall, clients’ storefronts, SBA office, classrooms for current students
One-on-oneTA & Consulting: individual and customized basis. More goal-directed, action-oriented and motivational.
E.g. goal-setting, cash flow, website design, product development, market expansion, completing graduation requirements.
Technical AssistanceTechnical AssistanceTechnical AssistanceTechnical Assistance
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We Recruit Volunteers with Industry Skills and Experiences!
website design graphics design copywriting advertising media / PR retail/wholesale e-commerce/B2B beauty & health
childcare construction food green / eco-business janitorial services international trade
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Social Responsibility Festival
Celebrate entrepreneurship Celebrate entrepreneurship and promote social and and promote social and economic justice. economic justice.
food forumfair fun
food forumfair fun
Features:
Community forum
Business fair
Cash award for winner of AnewAmerica Taste Tournament
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Gala & Microbusiness Expo
Our Gala tradition features:
Micro expo of imported and unique goods
Green business innovation award
Community angel awards
Delicious cuisine prepared by entrepreneurs
Hosted bar
Live music and multi-cultural performances
Silent auctionshowcase and sell your goods & services at our Gala in November
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Graduation
Complete business plan
Create family asset plan
Implement a social responsibility project
Earn your certificate in Business Planning!Earn your certificate in Business Planning!
RequirementsRequirementsRequirementsRequirements
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Milestones You Can Achieve
Business
Business plan & certificate
Business formalization
Business license
Marketing materials
Sales and profits
Business loan
Formal start-up business or expansion
Professional affiliation and networking
Money management skills
Family Asset Plan
Home purchase
Investment and retirement savings
Community
Social responsibility project / volunteer service
Social responsibility principles integrated into business plan
Green business certification
Advocacy and civic engagement
Leadership and community development
Assets
a b c
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You’re in the driver’s seat
Attitude: identify opportunities, be proactive and self-sufficient
Accountability: take responsibility and follow through
Leadership: get engaged, take initiative, exchange ideas, share resources, build your network and support system
Take charge and get ready for success!
How to Maximize Your Success
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Do Your Part to Achieve Your Goals
Keep up with reading assignments
Review class notes within 24 hours after each session
Form study groups and complete your homework
Request help immediately when you get stuck
Complete sessions with Bridge coaches and follow through on tasks assigned
Communicate any issues or concerns
Provide us feedback to improve our program and support for you
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Motivate yourself!
Assessment: Identify goals, objectives and challenges early on.
Reflection: Draw out your life experiences and knowledge relevant to topics.
Association: Link lesson and business to end goal e.g. create jobs, make money, benefits for families and self. Associate accomplishment with joy.
Reinforcement: Stay positive, think ahead, take initiative and be accountable.
Priority: Determine short-term and long-term priorities to stay focused.
Action step: Create specific steps to take action and achieve plan.
Commitment: Set goals and deadlines in writing.
new skills new attitudes
new ways of thinking
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Manage Expectations
Assessment: Exchange list of goals and expectations in writing for review.
Plan: Manage your time and priorities. Create schedule and complete projects with highest priority first.
Goal setting: Set realistic goals. Start with doable goals to get taste of success and accomplishment.
Get help: Ask questions and seek help.
Self-sufficiency: Help is temporary and entrepreneurs must fly on their own.
Doing business: Create contracts and memos of understanding in writing with anyone you do business with, including your classmates.
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Program Flow
Attend weekly training
Request help when you get stuck
Keep up with reading & homework
Work with our staff to achieve goals
Submit class assignments on time
Graduate and get your business planning certificate
Engage in our activities to get resources and stay on track
Join AnewAmerica Alumni Association to network and further your growth
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Criteria
In business / expanding
Owned business in homeland
Business background / experience, but no business
Studying business
Has business plan
Planning and researching business opportunities
Some criteria:
For immigrants, For immigrants, refugees, new citizensrefugees, new citizens
For immigrants, For immigrants, refugees, new citizensrefugees, new citizens
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Tuition
Business planning and training
Business coaching and technical assistance
Business plan certificate
Facilities, research, resources
PR and marketing opportunities
everyone receives scholarships
Sliding scale fee
Installment plans
Family and full-payment discount
Case by case evaluation
Sliding scale fee
Installment plans
Family and full-payment discount
Case by case evaluation
What you get:What you get:What you get:What you get:
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