anderson area chamber new media workshop presentation #2

Telling your story?Anderson Area Chamber of Commerce

New Media Workshop| August 25, 2010

What is a movement?

“A movement is thrilling. It's the work of many people, all connected, all seeking something better. The newly leveraged tools of the net make it easier than ever to create a movement, to make things happen, to get things done. All that's missing is leadership.” Seth Godin

What is your message?

The Rhetorical Triangle?• Ethos?• Pathos?• Logos?

The Rhetorical Triangle?

What is the purpose behind telling the message?

Who is listening to the message?

Why are they listening?

Deliver the message over time!

• Tease them• Intrigue them• Excite them• Make them come back for more

Deliver the message over time!

What is your red-string?

What are we using to tell stories?

• Blogs• Websites• Video• Newsletters

What are we using to distribute stories?

• Facebook• Twitter• YouTube• FriendFeed• Email

What are we using to build communities?

• Flickr• Twitterface/Intefy• Hashtags• Facebook

Facebook | Legacy Day

Facebook & Blog | Skinny on Kathy

Flickr| NASA Photostream

Twitter Hashtag| #Blogchat

YouTube| New York Presbytarian

Twitter & Web| Twitterface/Intefy

YouTube & Blog| Andy Arnold Law Firm

Group Blog| SCHA

Location Based Social Media Foursquare & Gowalla

Innovative Messagingleads to

Empowered Movments