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Analyzing the Value Proposition for Sustainable Packaging Materials
Susan Homan
Marketing Manager – Sustainable Materials
DuPont Packaging & Industrial Polymers
5/21/2008 DUPONT CONFIDENTIAL
2
Agenda
What are the primary driving forces for sustainability in packaging?
Short-term and longer-term directions towards sustainability
Renewable materials - How much is enough?
A look into the future of sustainable materials
5/21/2008 DUPONT CONFIDENTIAL
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• Unprecedented growth in developing countries
• Need for increased food production
• Drive for renewable energy and materials
• Demand for greater safety and security
• Desire for increased connectivity
Mega Trends Offer Growth Opportunities
5/21/2008 DUPONT CONFIDENTIAL
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Oil prices are on the rise
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Influencing Drivers Vary by Region
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Impact on Packaging
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Product Launches with Environmental Claims
1600
555
1479
575
395
224 199108 42 25
0
200
400
600
800
1000
1200
1400
1600
NorthAmerica
Europe Asia Pacific LatinAmerica
Middle East /Africa
New Product Launches New Product Launches w/ Environmental Claims
Mintel, 2007
5/21/2008 DUPONT CONFIDENTIAL
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Packaging Sustainability
Consumers are exposed to sustainability on a variety of levels
• Claims vary by manufacture, country, product and package
• Claims are visual and consumers must seek out the information to locate
Countries with retailer environmental mandates have seen the most influx of environmentally friendly packaging claims
Claims made on these packages vary from environmentally friendly to recyclable to made with XX% post consumer material
• Claims may be valid but country infrastructures may not support
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Recycled Content and Recyclable
100% PCR Polypropylene Container
100% Recyclable Cardboard and liner
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Reduce / Reuse18% reduction in materials
1-step process saves 50% energy and also reduces material
Reducing food waste with single- serve ambient packaging
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Biodegradable and CompostableRenewably-sourced and biodegradable thermoplastic starch
Renewably-sourced and biodegradable flexible package
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Renewable Content100% renewably-sourced package – carton, film, and label
Single-material lipstick tube made from PLA
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65 64 61 6054
46
65 66 63 6155
50
0
20
40
60
80
100
Energy Efficient Recyclable RenewableMaterials
Biodegradable Natural/Organic Bio-Based
Current5 years from now
Renewable Materials - an important environmental concern to businesses
Top 3 Box Importance in Business Decisions
% in
dica
ting
“ver
y im
porta
nt” (
8, 9
or 1
0)
BASE Total Respondents = 806DuPont market research Fall, 2006
5/21/2008 DUPONT CONFIDENTIAL
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Business Response to importance of renewable materials
10% 4%
29%
16% 41%
Cleaner and reduced environmental impact or footprint Stable price and supplyEnhanced performance products made from renewable materialsEnhanced favorable public relations / opinion of companies using renewable materials in their productsGovernment preferred product
58%49%
41% 38% 34% 32% 31%24%
0%
20%
40%
60%
USGERJP
NSWESPN IN
DCHNBRZ
DuPont market research Fall, 2006
5/21/2008 DUPONT CONFIDENTIAL
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4353
32
19
6067
20
0
20
40
60
80
100
Total US Germany Japan China Brazil Sweden
Familiarity with Renewables
Top 3 Box Familiarity with Renewable Materials
% in
dica
ting
“ver
y fa
mili
ar” (
8, 9
or 1
0)
n = (806) (205) (146) (118) (139) (103) (95)
DuPont market research Fall, 2006
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Driving stronger interest with Familiarity
0
20
40
60
80
100
Japan Sweden Germany US China Brazil
FamiliarityInterest
Comparing Top 3 Box Familiarity With and Interest in Using Renewable Materials
DuPont market research Fall, 2006
5/21/2008 DUPONT CONFIDENTIAL
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Consumer Response
of consumers are willing to pay more in order to have a renewable alternative
of consumers would choose a renewable option to reduce dependence on oil imports
DuPont market research Fall, 2006
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Renewably Sourced™ Materials
1. Renewable Content• An ingredient obtained from sustainable
agricultural sources
• Minimum of 20% renewable content by weight.
• Verified by ASTM carbon dating
• Renewable content & environmental impact data is disclosed
2. Parity-Plus Performance• Meets or exceeds the analogous
petroleum-derived product in critical performance dimensions
www.renewable.dupont.com
5/21/2008 DUPONT CONFIDENTIAL
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Current Renewable Materials
“New” Resins• PLA
• PHA
• PTT (w/ bio-PDO)
• TPS
Blends with Petro-based• Starch with Polypropylene and others
• Fibers with Polymers
Modifiers for new Bio-based Resins• Impact Modifiers for PLA
• Thermal modification of PLA
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The Future
Traditional Polymers using renewable feedstocks• Ethylene / Polyethylene from monomer derived from sugar cane• Polyamides• Higher bio-content renewables
Higher-functioning renewables
Cellulosic feedstocks
More emphasis on sustainable processes… as well as materials
5/21/2008 DUPONT CONFIDENTIAL
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Thank-you!
Susan E. Homan
Marketing Manager – Sustainable Materials
DuPont Packaging & Industrial Polymers
susan.homan@usa.dupont.com
302-992-2147
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