analysis of a light jewellery branding idea

Veneta Giro secernere memoria~

KUNG WAI TING 11016698

SIU TSZ YING 12008044

LUO JIAXI 11050691

“Women have the right to indulge themselves”

Craftsmanship Elegance Tailored

Autonomous, Delighting, Self-indulgence, Self-expression

Mia Scelta (My Choice)

Preferito Memoria (Favorite Memory)

Luce Secernere (Light Secrete)

Mission

Launch a mid-priced jewelry brand Offer light jewelry for individual or gift market Target the Asian female professionals

Female working professionals

Monthly income: HKD30,000 to HKD40,000

Target Audience

Competitors

Mid-priced jewelry e.g. Pandora and Tiffany & Co.

focusing on gift market, mainly purchased by male for female

Women can shop for themselves, women can delight themselves

“Women have the right to indulge themselves”

Craftsmanship Elegance Tailored

Autonomous, Delighting, Self-indulgence, Self-expression

Mia Scelta (My Choice)

Preferito Memoria (Favorite Memory)

Luce Secernere (Light Secrete)

Target on the same segments

Encourage a continuous purchasing in different

occasions and under various moods

“WOMAN! YOURSELF!”

Respect your autonomy Take care of your emotions

Appreciate who you are

SUB BRANDS

Mia Scelta (Independence)

Autonomy

Preferito Memoria (Favorite Memory)

Delights

Luce Secernere (Light Secret)

Self-indulgence

Brand Architecture

Endorsed Brands

IF YOU LIKE IT THEN YOU SHOULD PUT A RING ON IT

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