analysing online customer engagement & conversion with google analytics

GOOGLE ANALYTICS FOR NEWBIES

GOOGLE ANALYTICS FOR NEWBIES

AGENDA‣ What is Google Analytics?

‣ What can you learn about your customers?

‣ What can you learn about what they do on your website?

WHAT IS GOOGLE ANALYTICS?

FROM TRACKING TO TRACTION

WHAT IS GOOGLE ANALYTICS?

● Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service. The basic service is free of charge and a premium version is available for a fee.

HOW TO USE GOOGLE ANALYTICS: EXAMPLE MODEL

THE GOOGLE ANALYTICS DASHBOARD

AUDIENCEFROM TRACKING TO TRACTION

ACQUISITIONS - ALL TRAFFIC - CHANNELS

ACQUISITIONS - CAMPAIGNS - ORGANIC KEYWORDS

AUDIENCE - GEO - LOCATION

AUDIENCE - DEMOGRAPHICS - OVERVIEW

AUDIENCE - DEMOGRAPHICS - OVERVIEW

AUDIENCE - DEMOGRAPHICS - OVERVIEW

AUDIENCE - TECHNOLOGY - BROWSER & OS

AUDIENCE - MOBILE - OVERVIEW

AUDIENCE - TECHNOLOGY - DEVICES

ACTIONSFROM TRACKING TO TRACTION

BEHAVIOUR - SITE CONTENT - LANDING PAGES

BEHAVIOUR - SITE CONTENT - ALL PAGES

BEHAVIOUR - SITE CONTENT - EXITS

BEHAVIOUR - BEHAVIOR FLOW

FREE COURSES ON GOOGLE ANALYTICS BY GOOGLE

WANT TO LEARN MORE?

GOOGLE PARTNERS: https://www.google.com.au/partners

]START WITH: GOOGLE ANALYTICS FUNDAMENTALS

QUESTIONS?

OH NO! I HAVE RAN OUT OF MATERIAL!