amyris innovation challenge_isa15
Post on 12-Apr-2017
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Amyris Fernandez, Ph. D.
The Innovation Challenge
Or
The Challenges of Innovation
Big
Business
Small
Business/
Startups
Need to innovate in order to survive
Too slow and bureaucratic
Usually stuck in processess
Low resources
Business Challenge!!
Main Issues / Challenges
Innovation is cool, is needed but it always end up
in one of the 3 behaviors:
1. Indifference
1. Hostility
2. Isolation
Lots of inniciatives out there!
Lots of methodologies!
But companies look for result$
Therefore, the main problems are
Leadership Profile
&
Company Goals
How to overcome
First of all - Find a sponsor!
If your are leading Innovation:
Inside a big company: - Show results from a quick
ethnographic study
- Start educating people to use
Design Thinking Methodologies!
- If possible, create a
multidisciplinary team, and place it
outside the corporate mess!
Inside a startup: - Show UX results: ROI, A/B Tests,
- Then start doing Usability Tests
with the IT & design guys leading
the interviews
- After that, make sure you
discover who the real users are,
and how they actually use the
product! Make developers be
involved in the process.
Innovation is not to everyone!
No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Amyris Fernandez, Ph. D.
+55 11 981221723
amyris@gmail.com
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