amp meaning
Post on 20-Aug-2015
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Artists create
Artists are creative
Artists (may or may not) create things
Things have meaning
Artists create meaning
Our understanding of things changes the world
Artists attempt to influence they way things mean
Artists attempt to influence the world
Art poses questions rather then offering answers
Art is open ended
Because art is open ended, different viewers will get different things out of it. Because art poses questions, better knowledge allows the viewer to get more out of an artwork.
The most effective visual artworks attempt to strike a balance between providing enough information so
that the intended meaning can occur, but not providing so much information that the viewer is left with nothing to do other then bear passive witness.
The circuit of meaning needs to be complete, but never closed, so that the viewer’s participation can
serve as the final, electrifying link.
Meanings themselves can be:
• Literal – taken at face valuea spoon is a spoon – a dog is a dog
• Symbolic – representing something elseIn a poem, a budding flower could mean youth.
• Psychological – intended to influence the mind or emotion remember Damien Hirst’s shark?
• Associative – connected to other thoughts, feelings, ideas, or sensations what do you associate with a pyramid with an eye over it?
Meaning takes into account:
• Vocabulary with which it will be described
• Iconography – symbolic visual systems
• Audience - intended viewers
• Immediacy – think traffic light vs. museum painting
• Stereotypes – preconceptions
• Clichés – an overused expression or predictable treatment of an idea
• Surprise – a shift in stereotype or cliché
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