amaysim's rolf hansen
Post on 25-Jun-2015
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1
amaysim changes in the Aussie mobile sector - a seismic shift
2
Low Cost Mobile
• BYO device
• No lock in contracts
• Simple, low rates
• Excellence in Customer Service
3
Jun 2011amaysim
UNLIMITED
Nov 2010amaysimASYOUGO
Apr 2011
We moved our call centre to head office.
Oct 2011amaysim MOBILE
BROADBAND
June 2012amaysim
FLEXI
April 2013
Acceleratedgrowth path
An amaysim story…
4
A thought before I continue
• Low cost mobile is not all about price• Smart shoppers want value for money• Differentiation works across all segments
Performance Trends and KPI
5
Our achievements as of April 2013
22
POS
(000)
64
NPS
…turned cash flow positive within 18 months
in %
*averaging 2.0% to total closing base** Monthly Telecommunications Industry Ombudsman Charges: Complaints across Industry for October 2012: 14,435 Complaints for all Telco Companies. 8 Complaints for amaysim.***Source: MediaCom Pulse – n=400: August 2012
2.0
CHURN
in %
monthly
*8
TIO Charges
In #
monthly
56
Awareness
in %
Brand
*****
6
Aussie mobile at the tipping point
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
*Source: Roy Morgan Single Source (Australia), July 2009 to December 2012, Australian Main Mobile Phone Users 14+, 6 month rolling average n=8,049.** amaysim prognosis, based on Australian market opportunity and EU benchmarks
2005 approx. 5%
2013 25-30%
12/2009 8.4% 12/2012 13.5%*
12/2017 20-25%**
7
Opportunity/challenge: data consumption
• Data use is erupting (to state the obvious)
• Pricing is out of sync with rising use
• Intelligent pricing schemes required for the future
8
MVNOs form a safety net for MNOs
Impressive speed-to-market due to flat structures and lack of red tape
Mature markets will evolve through segmentation
Ability to swiftly reach specific customer segments
Retention net for cost savvy customers in 2-tiered market
9
We are where the industry needs to be in five to ten years
10
We are where the industry needs to be in five to ten years
• Low acquisition costs
• DIY customer account maintenance
• Driven by e-commerce
• Freedom breeds loyalty
11
In summary
• It’s a crowded wave out there - MVNOs are part of the community
• There are multiple ways to ride it• Match consumer needs – or experience the wipe out
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