alternativestovideo3

B2B Video & Storytelling

Alternative Approaches. Lower Cost. Faster Sales

StoryQuest…

Internal Sales Stories (audio)

External Customer

Stories - traditional video

Content Enablement - elegant digital postcard, CMS, personal video

Agenda …

1. A Story … about video stories

2. Why? … the opportunity with video

3. Why? … the problem with video

4. Alternatives … animation, digital storytelling, etc.

5. In Action … Use, Reuse, Deliver …

6. Questions …

VIDEO WITHOUT “SHOOTING” VIDEO

- Animation - Interactive Media - Digital Storytelling

- Application & Use Options

A QUICK STORY …

A Quick Story …

A Quick Story …

CFO - Bangladesh

COO - Dallas

SME CEO - London

Stories to Tell …… video not an option

An Alternative: Digital Storytelling

Phone call + photo shoot

Interview in Japan

Produced in Chicago

Photos in Bangladesh

A Quick Story …

- 6 Video stories - Multiple language versions - No travel. Lower cost

50+ stories. 300+ Videos 4 Continents. 5 Languages Customer Stories Thought Leadership

0 Travel. 0 Video Shoots Simple Process Authentic Content

A Quick Story …

VIDEO WITHOUT “SHOOTING” VIDEO

- Animation - Interactive Media - Digital Storytelling

- Application & Use Options

WHY?Do I even need “video”

Stats… be quick about it.

—B2B Content Mktg: 2012 Benchmarks, Budgets &Trends

#1. Engaging Content

#2 Enough Content

Content Drives Connection

storyquest.com/crap

Video

The Most Effective Medium?

Engagement Reach Retention Campaign Success Action

75% of Fortune 500 executives view online video at work every week.*

65% of C-Level execs visited a vendor’s website after viewing a video

Improves click thru rate 300%

50% of Online Video is traffic is video.

Google - video stands a 50x greater chance of ranking 1st vs text pages

Video rates as 400% higher engagement than static content.

Zappos claims a 6-30% increase in sales when a product video demo on page

4 Billion daily views on You Tube

Mobile Views > Desktop by 2015

Just the facts …

The Most Effective Content?

IDG Enterprise Survey - Holger Schulze

VIDEO WORKS

WHY?Do I need an alternative to “traditional” video

“Video”

.MP4 .MOV .WMV .FLV

Lips Moving Animation Other …

Traditional “Lips Moving” Video.

Traditional VideoEveryone in 1 room at 1 Time • Message / Script• Expert / Talent• Lights, camera, crew• Execute

Traditional Video.

Can Be: - Simple

- Decent / Good

- $0 – Low Cost

“Traditional” Video.

Often Is:

- Complex

- Expensive

- Painful

“Traditional” Video. (0 – Low Budget)

“Traditional” Video. (0 – Low Budget)

On Brand?

On Message?

Consistency?

Engaging?

“Traditional” Video. (Med – High Budget)

“Traditional” Video. (Med – High Budget)

Traditional Video

Everyone in 1 room at 1 Time • Message / Script• Expert / Talent• Lights, camera, crew• Execute

“GOOD” TRADITIONAL

VIDEO

OFTEN COMPLEX. $$

ALTERNATIVESWhat are my options … - Types - Process, pricing, & deliverable

Video Alternatives

Audio / Voice

Visual

Video Alternatives

Animation Script Graphics Voiceover

Self Publish PowerPoint Slideshare Brainshark

Digital Storytelling Personally told story Authentic Voice Real face

Alternatives: Whiteboard Videos

$199

2 minutes$5,000

Alternatives: Animated Videos

Tier 3: 2 mins $6000

Tier 4: 3 mins $10,000

Live: 2 mins $7,000

30 Second Pitch $2,500

Whiteboard, 2mins $5,000

Alternatives: Interactive Animation

“Mid 5 to Low 6 figures”

Alternatives: Digital Storytelling

Digital Storytelling.

Conversations are Easy

Video Shoots are Hard

Any Story. Any Where. Not Travel

No Video Shoots1 Phone Call

Digital Storytelling.

1 Photo ShootCraft Message, Brevity, Context

Awareness

Consideration

Decision

Identify problem?

Why ChangeWhy You?

Which OptionsResearch Options ROI Analysis RFP Criteria

Map to Message, Journey, Sales Tools

Why? Focus. Repurpose. 1 Client

OverviewAll in One

Why Change

SolutionWhy YouResultsText, Blogs,

Tweets

Many Stories

Micro Sites

Blogs & SocialMobile AppsSegmented Video

Email Campaigns

Why? Use, Repurpose, Repurpose, Connect

White PapersCase Studies

Introduction About them The SolutionWhy Results Partner Story All in One Transcript/Case Study/ Quotes

Match Stories to Buyers Journey

IN ACTION & EXAMPLES

What are my options …

Customer Stories & Thought Leadership

Customer References & Stories

Thought Leadership

Demand Gen & Social Content

Demand Generation

Blog & Social Content

Sales Enablement- Sales Introductions & Connection Tools- Company, Product Stories- Supporting Content, CTA- Tracking, Email Notification, - Personalized Video, Phone in Video

Sales Enablement & Training

Internal Communications - Leader messages - Sales stories - Product Rollouts / Updates - Quarterly meetings - Supporting content - On demand, mobile, authentic

Content for Partners & Events

Event Videos- Quotes - Executive Briefings

Partner & Channel Content & tools - Customer Stories - Partner Education - Partner Sales Tools - Co branded campaigns - On demand, mobile, authentic

Questions?

Learn More storyquest.com/learn_more