aloha editor keynote san francisco

June, 6th 2011Aloha Editor DevCon 2011 San Francisco -‐ keynote -‐ Haymo Meran

Aloha Editor Developer ConferenceSan Francisco 2011 -‐ Keynote

CTO, DoPE@ GenJcs

guest lecturer@ Danube University of Krems and FH Eisenstadt

invited expert@ W3C HTML working group

director@ Aloha Editor AssociaJon

GenJcs Xmas 2010

June, 6th 2011Aloha Editor DevCon 2011 San Francisco -‐ keynote -‐ Haymo MeranhTp://www.flickr.com/photos/62648476@N00/4590568467/

China town, San Francisco, CA37.793829, -122.406073

change th

e interne

edit the i

nternet

How many pages is the internet?

hTp://www.worldwidewebsize.com/

16,000,000,000

Where does the content of 16 billon pages come from?

internet users

internet users99,9% user != hacker

4% 3%0%

IEFFChromeSafariOperaothers

IE6 (2,4%)

hTp://www.w3schools.com/browsers/browsers_stats.asp -‐ may 2011

4% 3%0%

IE6 (2,4%)

4% 3%0%

market coverage > 90%

like MS Word -‐ WYSIWYGWYSIWYG ( /ˈwɪziwɪɡ/ WIZ-‐ee-‐wig)[1] is an acronym for what you see is what you get. The term is used in compuJng to describe a system in which content displayed during edi.ng appears very similar to the final output,[2] which might be a printed document, web page, or slide presentaJon.

“Why does edi+ng not work like in Word?!”GenJcs customers asked over and over again

Dear Haymo now it’s Jmeto show the Aloha Editor live.

hTp://www.aloha-‐editor.org/

An then to show the f*** unbelievable Aloha cube.

hTp://aloha-‐editor.org/demos/cube/

and a showcase where this funcJonality makes a lot of sense.

January 18th 20101778 – James Cook is the first known European to discover the Hawaiian Islands

Locked in for 14 days

Clemens

15th July 2010 -‐ Aloha Editor is online.

OMG.What have you done!?

You will remember“the moment I stood on a chair and had a sheet of paper on my head”.

Experience.

Experience is.

memories

Experience is.

big things

Experience is.

small thingshTp://flickr.com/photos/presta/151544021/sizes/l/

Experience is.

subjective

small details

BIG DIFFERENCE

Experiencecan make something

special

Aloha Editor Experiencel All interacJons should react in real.me and give immediate clear feedback to the user.

l The user should see the exact result of its acJon immediately.

l No apply or confirm acJon should be necessary. It's done when you do it.

lInstead everthing can be undone.

l Every acJon should be completed with the minimum possible interac+ons.

l Everything that can be done automaJcally should be done automa.cally.

Technology

Features

Technology

Features

Technology

Features

Technology

Features

buying decision

Technology

Features

buying decision

Improve the interacJon process

Measured with the KeyStroke-Level-Model (KLM)

1) http://stats.wikimedia.org/EN/TablesWikipediaEN.htm 2) http://en.wikipedia.org/wiki/Wikipedia:Time_management

How much costs ediJng

for the calculation we us the numbers from en.wikipedia.org in sept 2010about 35,000 users edited more than 5 pages

4,000,000 edits 1)

2 min per edit “two minutes to execute. In reality it probably takes longer”2)

4,000,000 edits 1)

8,000,000 min editing per month (≈4h/user per month)

4,000,000 edits 1)

$25 cost per hour per user

4,000,000 edits 1)

$25 cost per hour per user

$3,333,333 cost per month

using the Aloha Editor you can

SAVE $10,000,000 per year

$833,333 per month

Aloha Editor Jmetable

2010 2011 2012

pioneers

2010 2011 2012

pioneers

2010 2011 2012

pioneers developers

2010 2011 2012

pioneers developers users

2010 2011 2012

2010 2011 20121.0 stable

longterm maintained API

2010 2011 2012

5 month

1.0 stable longterm maintained API

nowbirthday

Who are you?

hTp://www.youtube.com/watch?v=fW8amMCVAJQ

Who are you?

-‐ the leaders

Who are you?

-‐ the leaders

You are the real leaders!l MarJn Edenhoferl Raphaella Ramler

l Nicolas Karageuzianl Tobias Steiner

l Petro Salema l Henri Bergiusl Nils Dehll Kirk AusJnl Ken Penn Tha

nk you!

Sacher cake

Aloha Editor AssociaJonl non profit legal enJty for Aloha Editorl conJnuous development

l organizes conferences (developer, community, etc.)l collects money from sponsors and supportersl support developers expenses for

l Aloha Editor conferencesl Aloha Editor sprintsl presentaJons of Aloha Editor at other conferences

l development infrastructurel brand development, markeJng and communicaJon

Project development

l Mastertexyormat bearbeiten

TYPO3 community is working hard Serious hackers

Who uses Aloha Editor?

Kasper Skårhøj

Jens Hoffmann

Nils lickit Jens Hoffmann

Who uses Aloha Editor?

TYPO3 Phoenix will use the Aloha Editor to provide its users the most smoothest inline editing experience.

WordpressdrupalTYPO3ploneothers

cms market coverage > 66%

We develop Aloha Editor!

contributorsazer aedc vie

New guys -‐ new ideas

June, 6th 2011Aloha Editor DevCon 2011 San Francisco -‐ keynote -‐ Haymo Meran hTp://wordpress.org/extend/plugins/front-‐end-‐editor/

Quality improvements

AutomaJc nigthly buildr builds

Where is the working image plugin?

Aloha Editor community roadmap development so farl weekly core conference calls (Wendsday 12:00pm CET) max. 15min

l coding sprints with community (June Aloha blocks, Sept ???)

l improved tesJng (qunit, test swarm)

l improved building

hTp://aloha-‐editor.org/wiki/Weekly_Core_Conference

Challenges with growing community development

0.9 good experience -‐ ugly Javascript.

0.10 Super Javascript -‐ bad experience?

0.11 Super Javascript -‐ super experience!

change policy (community process -‐ github issues?)

change policy (community process -‐ github issues?)commit policy (4 eyes -‐ gerrit?)

change policy (community process -‐ github issues?)update documentaJon commit policy (4 eyes -‐ gerrit?)

Aloha Editor Events

June 2011San Francisco

February 2011Vienna

Oct 2011Sidney

April 2011 jQuery conf San Francisco

April 2011 drupal gov days Brussels

May 2011 drupal alpine days Brixen

Aug 2011 wordpress confSan Fancisco

Oct 2011 Colombo (Sri Lanka)

Oct 2011 TYPO3 conf Frankfurt

Aloha Editor project challenges to 1.0

Aloha Editor project challenges to 1.0l improve development process

l write beTer documentaJon

l sJck to common policies

l target oriented roadmap development

l more acJve communicaJon

talk - hack - c

onnect

l more acJve communicaJonthanks

talk - hack - c

onnect

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