aloft rv{ip} at sxswiamplifi.wiredinsider.com/wp-content/uploads/2014/01/wired_aloft_… · sxsw...
Post on 14-Aug-2020
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WIRED aligned Aloft with RV{IP}—a roving karaoke lounge—during SXSWi in an e� ort to drive awareness of the Aloft brand and generate hotel bookings at key tech-focused events.
MEDIA MIXLIVE: 500 festival-goers and Aloft guest had the opportunity to ride the Aloft-wrapped RV{IP} from event to event during SXSWi. Guests enjoyed a true “VIP” experience, complete with giveaways and Aloft-selected karaoke sets.
DIGITAL: Aloft received 25% SOV of SXSW coverage appearing on WIRED’s Underwire blog.
ALOFTRV{IP} at SXSWi
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