alma media cmd 2013 kai telanne
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Welcome to Alma Media CAPITAL MARKETS DAY 2013
Alma Media’s Capital Markets Day 2013
PROGRAMSPEAKERS
Kai Telanne, CEO
Kari Juutilainen, SVP, Alma Regional Media Kari Kivelä, SVP, IL-MediaJ-P Loimovuori, SVP, Kauppalehti GroupRaimo Mäkilä, SVP, Alma MarketplacesMinna Nissinen, SVP, Alma Diverso
Juha Nuutinen, CFO
Kai Telanne, CEO
TOPICMorning coffee
Driving transformation in the media business
Spearheads for growthNewsLifestyleCareerBusiness
Coffee & Alma Expo
Financial waypoints
General Q&A
Closing remarks
Lunch with management
TIME8.30
9.00
9.45
10.45
11.15
11.45
12.00
12.15
Driving transformation in the media business KAI TELANNE, PRESIDENT AND CEOCAPITAL MARKETS DAY, HELSINKI 27/11/2013
4 Strategic offerings
will make us a winner
BUSINESS
CAREER
LIFESTYLE
NEWS
Our basic beliefs
MISSIONFor individual freedom and well-being.
Sustainable media cultivates traditional journalistic values while integrating broader corporate responsibility in all operations.
Freedom and pluralism of journalism Team playCourage
The most exciting provider of information, service and experiences. The company sets the stage for the future of media.
SUSTAINABLE MEDIA
VISION
VALUES
BUSINESS NEWSLIFESTYLECAREERBUSINESS
LIFESTYLECAREERBUSINESSCAREER
Alma Media today–growing internationally
NET SALES 2012, MEUR FULL-TIME EMPLOYEES 2012
OTHER COUNTRIES
12%OTHER COUNTRIES
30%
FINLAND FINLAND320 1950
Alma Media today–growing internationally
Market dynamics
Fundamental change drivers
ECONOMIC DOWNTURN REDUCES ADVERTISING SPEND AND
MEDIA CONTENT PURCHASES
DIGITALISATION IMPACTS THE MEDIA CONSUMPTION
AND ADVERTISING MIX
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
YTD
%
Ad volumes tied to GDP development
Advertising investments in Finland, y-o-y changeGDP of Finland, y-o-y change Sources: Statistics Finland, Advertisers’ Council, TNS
0%
-5%
-10%
-15%
-20%
5%
10%
15%
+5,1% -16,4%
TOTAL ADVERTISING
2013 YTD ADVERTISING MARKET CHANGE SOURCE: TNS
PRINT ADVERTISINGONLINE ADVERTISING
-9,2%
Weakmarket conditionsprevail
1,4%
-5,2% 7,9% -13,5%
SERVICES REVENUE
AD SALES IN PRINTED NEWSPAPERS
CONTENT SALES AD SALES IN DIGITAL CHANNELS
-5,5%
This impacts business dynamicsCHANGE Q3 2013 VS.Q3 2012
ADVERTISING SALES (COMBINED)
NEWSPAPER
GROUP TOTAL
DIGITAL CONSUMER SERVICES
KAUPPALEHTI GROUP
OTHER
In weak market, cost control is importantCHANGE Q3 2013 VS. Q3 2012
Revenue, change
Total cost, change
EBIT w/o one-off items, change
- 10,5% -5,3% -48,8%
-3,5% -6,4% +23,1%
+3,9% -0,4% +33,2%
+3,9% + 2,7% -33,6%
-6,1% -3,3% -28,8%
Need for cost control and productivity measures is the new normal in media.
More importantly, focus needs to be on innovation, growth and creating value from digital information.
Changes in business dynamics impact key figures.Still, publishing is a solid base..
Segment share of group revenues, revenue and EBIT development. YTD Q3 2013, %
NEWSPAPERS
OTHER
62%
1%
19%
18%DIGITAL CONSUMER SERVICES
KAUPPALEHTI GROUP
Revenue EBIT
Changes in business dynamics impact key figures.Still, publishing is a solid base...for digital growth.
28%
12,9%10,9%
8,8%6%
13,1%15,7%
18%
24,3%
Sources: Statistics Finland, Advertisers’ Council, TNS
105%
20
30 10%
4015%
50
60 20%
25%
30%
70
80
90
20082005
4417,2 4026,5 4935,8 57 78 62
20092006 20102007 2011 2012 YTD Q3 13
Revenue from online businessShare of total revenue
Media is in rapid transition.
We are well prepared and awake.
Investing in digital
Home market investments to support digital growth
Examples 2012 - 2013:- Kauppalehti.fi digital content packages and mobile apps - Iltalehti Plus - Regional paywall and tablet trials - E-kontakti.net acquisition - Additional services for Etuovi.com - Audience targeting toolkit AlmaScope
2012: Alma Media invested 70 mEUR in market-leading recruitment portals in the Baltic states, Czech Republic, Slovakia and Croatia.
2013: Alma Media and Monster partnered in career services across the area. New countries Poland and Hungary.
International investments and partnershipssupport digital growth
20 40 50 80 100 120
Room for growth in digital channels
ONLINE AD MARKET GROWTH
ONLINE AD SPEND PER CAPITA (€)
SOURCE: ADEX BENCHMARK
NORWAY
UK
DENMARK
SWEDEN
NETHERLANDS
GERMANY
SLOVENIA
ROMANIA
FINLAND
IRELAND
CZECH REPUBLIC
POLAND
RUSSIA
SERBIA
SWITZERLAND
5%
-5%
15%
25%
35%
20 40 50 80 100 120
Room for growth in digital channels
ONLINE AD MARKET GROWTH
ONLINE AD SPEND PER CAPITA (€)
SWEDENCZECH REPUBLIC
POLAND FINLAND
NORWAY
UK
DENMARK
NETHERLANDS
GERMANY
ROMANIA
IRELAND
RUSSIA
SERBIA
SWITZERLAND
5%
-5%
15%
25%
35%
SOURCE: ADEX BENCHMARK
Building the future
Strategy 2013
We will accelerate in 2014
DEVELOP PUBLISHINGMultimedia access to news.Securing cash flow from the publishing business.Utilising the new printing facility.
DIGITAL GROWTHFostering organic growth in the service business.Integration of the acquired businesses.
AGILE GROUPStrategic agility.Leadership skills.IT systems.
Mission: BY 2020
DIGITAL
50%
win the trans- formation game.
Moving towards 2020
ALMA MEDIA TODAY
STRATEGIC FOCUS AREAS
ORG
AN
IC B
USI
NES
S D
EVEL
OPM
ENT
M&
A
M&A STRATEGY
ALMA MEDIA TOMORROW
DIGITAL 50 % OF REVENUE BY 2020
The most exciting provider of information, service and experiences. The company sets the stage for the future of media.
BUSINESS
CAREER
LIFESTYLE
NEWS
BUSINESS
CAREER
LIFESTYLE
NEWS
A booming digital services businessA revitalised newspaper business
Digital services and media growing
--
-
DIGITAL 28 % OF REVENUE
Digital services and advertising growing with good profitablity levelsDigital content income picking upPrint revenues suffering from digitalisation and from economic downcycle
-
--
DIGITAL SERVICES
MULTICHANNEL CONTENT
MARKETING SOLUTIONS
RESOURCES & SKILLS
28%
50%
Focus areas 2014
DIGITAL SERVICES
MARKETING SOLUTIONS
MULTICHANNEL CONTENT
RESOURCES & SKILLS
RESOURCES & SKILLS
DIGITAL SERVICES
MARKETING SOLUTIONS
MULTICHANNEL CONTENT
Paid digital contentContent cooperationUse of group-level thematic content
Group-level multimedia service solutionsAudience targeted advertising and analyticsMobile and web-TV advertising
Alma Career business growth and synergiesBroadened offering for home market digital consumer servicesWidened revenue streams for digital business
Forerunner in digital business competenciesCross marketing and online traffic directionIT investments and harmonisation
Focus areas 2014
---
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-
-
-
-
-
-
-
-
Spearheads for Digital Growth
BUSINESS
CAREER
LIFESTYLE
NEWS
DIGITAL CONTENT REVENUE
CAREER SERVICES
DIGITAL ADVERTISING
ONLINE TELEVISION
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