"all in a day" film shoot: creative brief

Sassy Six Fashion Film

Creative Brief

Sassy Six Fashion Film Shoot

June 5, 2014 Cosmopolitan, Las Vegas

Treatment: High fashion meets reality Deliverables: 30 sec film + 6 stills

Tone: Sexy, playful, humorous Theme: Take risks in life and business 2

IDEA !

There’s two sides to every successful woman that can

only be observed when their passion for business and life

intersect.

Sassy Six Fashion Film Shoot

June 5, 2014 Cosmopolitan, Las Vegas

Treatment: High fashion meets reality Deliverables: 30 sec film + 6 stills

Tone: Sexy, playful, humorous Theme: Take risks in life and business 3

Our character Sassy, is a risk-taking entrepreneur being interviewed by a blogger. While she runs

through her six guiding principles of success the camera cuts to scenes of her applying those

principles in unexpected ways.

MOOD

WARDROBE

MAKEUP

LOCATION

treatment

Sassy Six Fashion Film Shoot

June 5, 2014 Cosmopolitan, Las Vegas

Treatment: High fashion meets reality Deliverables: 30 sec short + 6 stills

Tone: Sexy, playful, humorous Theme: Take risks in life and business 8

Sassy Six Fashion Film Shoot

June 5, 2014 Cosmopolitan, Las Vegas

1: OPENING !

Scene: Sassy is being interviewed by a blogger.

!

Blogger dialogue: Thanks so much for doing this interview — our readers would love to know what to attribute your entrepreneurial success to?

!

Sassy dialogue: Oh my pleasure. A lot has come from hard work and strictly adhering to my six guiding principles.

!Location: Hotel room

Treatment: High fashion meets reality Deliverables: 30 sec short + 6 stills

Tone: Sexy, playful, humorous Theme: Take risks in life and business 9

Sassy Six Fashion Film Shoot

June 5, 2014 Cosmopolitan, Las Vegas

2: PASSION !

Scene: Sassy walks through the front door of her apartment in work clothes, looking somewhat disheveled from an exhaustive day. She’s hot in a no-makeup sort of way. She has an iPad in her hands and is clearly focused on it. While walking down the corridor into her apartment, she removes her heels, glasses, and let’s down her hair — all without taking focus off her iPad.

!

Sassy Voiceover: Firstly, whatever you do in life, you need to be passionate about.

!

Location: Apartment hallway entrance

Treatment: High fashion meets reality Deliverables: 30 sec short + 6 stills

Tone: Sexy, playful, humorous Theme: Take risks in life and business 10

Sassy Six Fashion Film Shoot

June 5, 2014 Cosmopolitan, Las Vegas

3: BALANCE !

Scene: Sassy is sun bathing on her balcony topless with her laptop on her lap. She’s wearing designer sunglasses and clearly relaxed. Her cell phone rings and she answers. She erupts into what is clearly a heated negotiation with whomever is on the other end of the call.

!

Sassy Voiceover: Cultivating a healthy mix of work and life is essential.

!

Location: Balcony

Treatment: High fashion meets reality Deliverables: 30 sec short + 6 stills

Tone: Sexy, playful, humorous Theme: Take risks in life and business 11

Sassy Six Fashion Film Shoot

June 5, 2014 Cosmopolitan, Las Vegas

4: MIND, BODY, SOUL !

Scene: Sassy is running vegetables through a juicer on the kitchen counter. There’s a pile of fresh vegetables next to her and a ton of juice in the container. She stops to take a sip from a handle of Kettle One vodka.

!

Sassy Voiceover: Your mind, body, and soul need to be nurtured in complete harmony.

!

Location: Kitchen

Treatment: High fashion meets reality Deliverables: 30 sec short + 6 stills

Tone: Sexy, playful, humorous Theme: Take risks in life and business 12

Sassy Six Fashion Film Shoot

June 5, 2014 Cosmopolitan, Las Vegas

5: DIVERSITY !

Scene: Sassy is in a bathtub full of bubbles with a dwarf. Her and the dwarf are clowning around — he seems to be her gay best friend.

!

Sassy Voiceover: We all have the potential to succeed so let’s cherish our diversity.

!

Location: Bathtub in bathroom

Treatment: High fashion meets reality Deliverables: 30 sec short + 6 stills

Tone: Sexy, playful, humorous Theme: Take risks in life and business 13

Sassy Six Fashion Film Shoot

June 5, 2014 Cosmopolitan, Las Vegas

6: ENVIRONMENT !

Scene: Throwing tons of empty alcohol bottles in recycling

!

Sassy Voiceover: Always care for your community and environment.

!

Location: Living room

Treatment: High fashion meets reality Deliverables: 30 sec short + 6 stills

Tone: Sexy, playful, humorous Theme: Take risks in life and business 14

Sassy Six Fashion Film Shoot

June 5, 2014 Cosmopolitan, Las Vegas

7: SIMPLE THINGS !

Scene: Sassy is dressed like she’s about to hit a swanky party, except she’s sitting on her bed in the lotus position, meditating. She breathes deeply as though she’s completely free of distraction.

!

Sassy Voiceover: No matter how hectic it gets, always enjoy the simple things

!

Location: On bed in bedroom

Treatment: High fashion meets reality Deliverables: 30 sec short + 6 stills

Tone: Sexy, playful, humorous Theme: Take risks in life and business 15

Sassy Six Fashion Film Shoot

June 5, 2014 Cosmopolitan, Las Vegas

8: END FRAME !

Scene: We see Sassy from behind walking down the hallway of her apartment building on her way out. She’s strutting with the confidence and

sass of a runway model.

!

Sassy Voiceover: Unleash your sassy

!Headline:

Unleash Your Sassy at SASSYSIX.CO

!

Tagline: Being our most passionate selves in business and in life

!Location:

Apartment hallway

Treatment: High fashion meets reality Deliverables: 30 sec short + 6 stills

Tone: Sexy, playful, humorous Theme: Take risks in life and business 16

Sassy Six Fashion Film Shoot

June 5, 2014 Cosmopolitan, Las Vegas

Treatment: High fashion meets reality Deliverables: 30 sec short + 6 stills

Tone: Sexy, playful, humorous Theme: Take risks in life and business 17

Contacts: me@balind.co

karen@sassysix.co