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Super Social Media Mastery

By Tegan Alexis Darnell

Today…

• To tweet or not to tweet... Which Social Media platform is right for you?

• What do you want to achieve? Can you keep it up?

• Who is going to monitor the site? Who can post?

• Why write a social media policy?

• How do you create "social capital" so that you get a "return on your investment"?

Why Social Media?

• Engagement and PR

• Join the dialogue

• Service delivery

• Developing relationships, etc.

The possibilities are endless….

Creating “the willing”…

• Educate!

• Minimise risk with good policy

• Use it!

• Show good examples!

What do I use?

• Twitter

• Facebook

• Tumblr

• Pinterest

• Linkedin

• Youtube

• Blogspot

• Google+

Social Media Reach (Au)

Facebook

Youtube

Wikipedia

Blogger

Twitter

0 10 20 30 40 50 60 70 80

% Reach

% Reach

Social Media in Australia (Source: Burson-Marsteller)

The thing about Twitter is…

MaleFemale

http://blog.marginmedia.com.au/Our-Blog/bid/83708/Australian-Internet-and-Social-Media-Statistics-May-2012

Facebook

http://www.socialbakers.com/facebook-statistics/australia

Social Media cultures and communities

Facebook Twitter

Connecting with people you know Connecting with strangers

Posts are not as time-sensitive Posts extremely time-sensitive

Local news/events Better for national/global

Posts can be fairly wordy Limited to 140 characters

Emphasis on deep connections Emphasis on follower counts

Complex functionality Simple functionality

More difficult to use Easier to use

Has replaced email and IM for many Has replaced RSS for many

Solomon, 2011, p28

Watch your Language!

“Do I sound like a person?”

“If I was a person, what do I do or say to make people

like/follow/friend/share/retweet me?”

Risks

• Somebody might post something about us that is not true

• Somebody might post something about us that IS true

• We might offend someone

• We might breach our privacy agreements

• We might waste time on something that doesn’t work

Pour yourself a cup of concrete

• Be honest and upfront about problems and concerns customers or clients have.

• Respond! Respond! Respond!

• Write a social media policy or guideline to frame and guide posts and protect staff

• Don’t post people’s private information

• Something in your library was not successful? Boo hoo. What did you learn?

For Best results:

• Set goals!

• Post regularly (twice a week, once a day?)

• Respond a.s.a.p!

• Use visuals

For best results (cont.)

• Dedicate someone to the role who knows social media inside out

• Share, Like, and Friend. (Follow, Favorite, and Retweet) etc.

• Bank some serious social capital – Remember the 20:80 ratio rule

This is what 20:80 looks like…

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29 30 31 32 33 34 35

The nitty gritty

• Don’t reinvent the wheel - Find an example of policy you like and use it!

• Allow staff to post in a personal or a professional capacity (within guidelines)

• Restrict access to institutional accounts so you always know who it is who is posting.

AT UQ

• Lib Inform session

• Facebook Insights Metrics Tricks…

• Facebook group to propose posts

• Social Media guidelines based on Qld State government policy

• Image use guidelines

• Sharing with attribution.

Before…

6 months later…

Examples of Posts

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