alex turner - #flipmyfunnel - aligning sales and marketing teams through account-based marketing
Post on 22-Jan-2017
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1| Company All Hands. December 2015 slide Wrike
Aligning Sales and Marketing Teams through Account-Based Selling,
Alex Turner, Director of Sales Development at Wrike
2| Company All Hands. December 2015 slide Wrike
3| Company All Hands. December 2015 slide Wrike
How did I get here?
4| Company All Hands. December 2015 slide Wrike
What exactly is Account-Based Sales Development?
Time to focus on accounts, not leads
Focus on conversions not leads
Recognize revenue not leads
Strategic air cover, not spray and pray marketing and the dirty t word (telem…….)
5| Company All Hands. December 2015 slide Wrike
ABSD at Wrike - How do we tell the story?
6| Company All Hands. December 2015 slide Wrike
What’s Next?
Building a best in class Sales Development Org through Sales and Marketing Alignment
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