alan coleman seo masterclass

Meet Alan

Who’s In The Room?

Tide is Turning

Tide Is Turning

Tide Is Turning

Tide Is Turning

Tide Is Turning

Riptide Emerging Online

We are Now Approaching a Critical Point in Time…..

“Tale Of Two Extremes”

Forces Driving Google: The User

Forces Driving Google: Wall Street

SEO v PPC

10- Misconceptions- Oft asked questions & - Simple truthsregarding the nature of search marketing via SEO & PPC

or

SEO v PPC for Dummies in 10 points

Here’s the 10:

1. When Google Shows Ads

2. SEO v PPC & The Purchase Funnel

3. “Nobody clicks on ads”4. Mutual Exclusivity

Strategy5. Does PPC Improve

Your Ranking?

6. “Most Important Rule of SEO”

7. Timeframe8. Real Time

Advertising9. SEO & PPC in 201510.DO THIS TODAY!

1.

GAME: Count The Ads

1. The Difference Is…………

Commercial Intent

1.

85% of Google real estate is taken up with ads for searches with commercial intent.

2. Purchase Funnel

“Disneyland Paris”

2. Purchase Funnel

2.

The SEO opportunity is stronger at the top of the funnel.

The PPC opportunity is stronger at the bottom of the funnel.

3. “Sure Nobody Clicks On The Ads…..

…..do they????”

4. “We’re going to do PPC for keywords until they rank organically….

…….then we will turn PPC off”

4.

• Paid Search top 3: 15%• Organic Position no 1: 30%• Combined Traffic: 75%

4. Are PPC & SEO Mutually Exclusive?

5.Question:

“Does spending money on Google AdWords influence my organic ranking?”

5.Absolutely Not

5.But here’s the thing….

5. Search is your best performing traffic*

* If you are doing it right

6. The Most Important Rule Of SEO

6. Organic Position No 1

6. Organic Position No 4

6.

6. SEO Alone Is NOT a Digital Marketing Strategy

“…one of the most important rules of SEO is: Don’t Depend Solely On SEO!” Danny Sullivan, Editor in Chief, Search Engine Land

7. TimeframePPC SEO

8. Real Time Advertising Opportunity

9. SEO & PPC in 2015

PPC: More clicks & More complex

“…..we don’t want low quality experience merchants to be ranking in the search results….”

10/ DO THIS TODAY!!!

17% lift in CTR

23% conversion rate improvement

“…..we don’t want low quality experience merchants to be ranking in the search results….”

5 Key Takeaways

1. Link Webmaster Tools to Adwords2. Digest Search Metrics Ranking Study3. Answer top of funnel questions with SEOptimised

content.4. Underestimate the importance of Paid Search at

your peril.5. Get Ready for Lift Off!

Join Us

alan@wolfgangdigital.com