airbnb communications recommendation

Meherunissa Tariq

Current Scenario

Political Legal Racial

Why

How

What

Who

An online home-sharing rental marketplace.

To bring communities closer together.

Through an in-your budget experience to viewa destination through the eyes of a local.

Travel Culturists seeking unique experiences while exploring new places.And, Home Natives who seek to fill empty spaces.

Simon Sinek’s Why

Brand LadderVision

Mission

Positioning

Role

Lens

Vision

Create a world where all 7 Billion people can belong anywhere

Mission

Change the way people travel by providing alternative ways

Positioning

Bringing communities closer together

Role

Be an AgentCollaboration Trust Community Travel

Lens

Adventure AuthenticityBelonging

Travel Trend Report 2014

• Experiencing a new culture (86%) and eating local foods (69%) were listed as common determining factors for motivating people aged 18 to 24 to travel

• According to the WTW Global Tendencies Report shows, millennials especially are driven by their desire to experience the lifestyles in other countries

• According to Terry Dale, president of USOTA it’s important to “offer customers authentic travel experiences across the globe, and provide them with access to trusted professionals on the ground who can ensure their trip goes well.”

Travel Trends

#pathlesstraveled