agile business development

Agile Business Development

Sarah Allen@ultrasaurus

Sarah Allen@ultrasaurus

Sarah Allen@ultrasaurus

AgileBusiness Development

agile is what works

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Individuals and Interactions

Responding to ChangeCustomer Collaboration

Working Software

Individuals and Interactions

“Culture eats strategy for breakfast.”

— Peter Drucker

Diversity Breeds Innovation

Responding to Change

“Learning is the essential unit of progress for start-ups.”

— Eric Ries

learn: what do we know? (numbers are good)

hypothesis: what do we believe? (numbers are good)

test: how can we check against reality?

analyze: does the data support our hypothesis?

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Vision

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VisionMeasurable goal

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VisionMeasurable goal

What do we know?

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VisionMeasurable goal

What do we know?What do we believe?

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VisionMeasurable goal

What do we know?What do we believe?

Simplest Thing That Could Possibly Work

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VisionMeasurable goal

What do we know?What do we believe?

Simplest Thing That Could Possibly WorkTest

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VisionMeasurable goal

What do we know?What do we believe?

Simplest Thing That Could Possibly WorkTestiterate

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Example

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RailsBridgeOpen Workshops

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An Open & Inclusive Tech Community

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what if the people who make software were representative of the general population?

Measurable Goal:Increase the number of Women

at SFRuby Meetups

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What do we know?

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About 70 attendees2 women = 3%

200 attendees6 women

= 3%

GoGaRuCo

What do we believe?

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More women programmers than Ruby programmers

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There are women interested in learning Ruby on Rails who aren’t

in the room.

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the simplest thing that could possibly work:teach women Ruby on Rails

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Next Step...

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What do we know?

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Demand is not a problem

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easy to find women who want to learn Ruby on Rails

Teaching Women RailsIncreases Number of Women

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Beware of the false summit!

38 workshops12 citiesspin-offs

RailsGirlsPyStar

Python LadiesScala

Learn the Front End Confident Coding JS

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Measure TwiceCut Once

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Customer Collaboration

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Customer Collaboration

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Example

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Mightyverse

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Communication Across Language and Culture

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using SmartPhones, video and the Internetwe can provide an innovative & effective solution

Measurable Goal?

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Value HypothesisGrowth Hypothesis

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Value HypothesisGrowth Hypothesis

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$

Value HypothesisGrowth Hypothesis

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$

mobile video is useful for communicating across language & culture

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$

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people are looking for language resources

thorough Web search

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“How can you say...” Google Searches in English

Googlehttp://www.google.com/trends?q=how+do+you+say&ctab=0&geo=all&date=all&sort=0

“How can you say...” Google Searches in Spanish

Google

Increased Web Traffic

Working Code

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learn: record baseline metrics from real customers

hypothesis: Pivotal Tracker story with UI change + hypothesis

test: deploy the feature

analyze: validate hypothesis based on feature usage metrics

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BLAZING PATH

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Questions?