affiliate marketing scams: deceptive tactics to good ethics
Post on 03-Feb-2015
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One Career Networkas focused as you are.TM
Affiliate Marketing Scams: Deceptive Tactics to Good
Ethics
Identifying Good Ideas with Bad originsShining a Light on the Dark Side of Affiliate MarketingGray Matter: Lessons from Affiliate Marketing ScamsMining for Gold on the Seemy underbelly of the Internet
Douchbaggery 101Douchbaggery 401
Morphing those ideas into Legitimacy
WHAT’S THIS ALL ABOUT?
Email Marketing
REAL WORLD EXAMPLES
Crack Addiction
REAL WORLD EXAMPLES
Shady Manipulative Slimy Evil Scheming Malicious Immoral Unethical
BUT, they can also be….
CleverFrugal
SCAMMERS AND ONLINE CRIMINAL ARE…
SCAM TO LEGITIMATE
STEP 1: Define your comfort zone
Illegal and evil, but won’t get caught
Adds value and only enhances my brand
Not evil, it just doesn’t help anyone
Where do you draw the line in the sand?
Legal,but still evil
Adds Valueand doesn’t hurt my brand
SCAM TO LEGITIMATE
STEP 2: Prospecting for ideas
Where to Look…
Black Hat World
Read your SPAM
Watch your Social Media
Visit Craigslist, esp small biz ads
SCAM TO LEGITIMATE
STEP 2: Prospecting for ideas
1. Create an Instagram Account.
2. Go to Fiverr. Buy at least 35,000 followers (these are mostly fake)
3. Go to Ebay and make a listing for an Instagram account with however many followers you have.
** Be sure to let the buyer know the followers are not active if you purchase fake followers.
SCAM TO LEGITIMATE
STEP 3: Figure out what’s (probably) working
SCAM TO LEGITIMATE
STEP 4: Evaluate the idea
FIRST ASK Where are they cheating or doing something illegal or unethical?
Where are they failing to add value?
THEN ASK If I can get it into my comfort zone, Can I use any part of this in my business?
SCAM TO LEGITIMATE
STEP 5: Morph the idea into legitimacy
Start by using the most prevalent Scammer examples you can find as a template.
Add Value. Don’t deceive.
Test. Test. Test.
REA
L W
OR
LD
EX
AM
PLE
Today’s Mainstream Marketing ideas often start on the fringe as scams.
STEP 1: Define your comfort zone
STEP 2: Prospect for ideas
STEP 3: Figure out what’s probably working
STEP 4: Evaluate the idea
STEP 5: Morph it into Legitimacy. Test. Test. Test.
SUMMARY
Go not where the path may lead. Go instead where there is no path, and leave a trail.
Ralph Waldo Emerson
CONTACT:
Duane Zoscinduanez@beyond.com610.878.2800Twitter: @duanezoscin
EPILOGUE
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