affiliate marketing for agencies

?WHAT IS AFFILIATE MARKETING

Affiliate marketing is like teen sex.Everyone wants to do it. Nobody’s sure how.

Officially, though, affiliate marketing is not like teen sex.*

*phew

Affiliate marketing is an umbrella term for the processes, technologies and activities that enable performance based marketing relationships, through which affiliates earn revenue for connecting consumers to brands.

IT’S THE PLACE WHERE MARKETING SAVVY MEETS GEEK

?WHY SHOULD YOU CARE

PERFORMANCE

AFFILIATE MARKETING =

TRANSPARENT

ACCOUNTABLERESULTS DRIVEN

SUSTAINABLE

RELEVANT

SIMPLE. EFFECTIVE. RESULTS

Would you like to ensure aconstant supply of new business, risk free?

Ok, then you have to sit through the whole presentation first!

Your Website Receives Interested Internet Users

HOW AFFILIATE MARKETING WORKS

Affiliates Advertise your Products and Services

Affiliates Create Relationships with Business Like Yours

Affiliates are Paid for Increasing Your Sales

Visitors Interact with your Advertisements

Customers Purchase Your Products and Services

WHY AFFILIATE MARKETING MAKES SENSE

Reach your audience with focused, targeted messaging.

Reach targeted niche markets.

Results are tracked in real-time & all actions are measurable

You can leverage, Online, Mobile, Video, Search & Email in one campaign.

Oh, and you only PAY FOR RESULTS!

WHAT DO AFFILIATES DO?

Search Engine Op-timization

Search Engine Paid Placement

Lead Generation

Banner Advertising

Email Marketing

Blog Advertising

Interactive Media

Co-Registration Advertising

WHY YOU NEED ANAFFILIATE PROGRAM….

BECAUSE YOUR CONSUMERS ARE ONLINE.41 MILLION* UB’SDMMA/ EFFECTIVE MEASURE FEB 2012

BECAUSE 64% OF ALL CONSUMERS USE THE WEB TO RESEARCH PURCHASES.

BECAUSE 33% OF CONSUMERS SHOP ONLINE

WHAT CAN AFFILIATE MARKETING DO?

INCREASE AWARENESS

GET CONSUMERS TALKING ABOUT / TO YOU

INFLUENCE CONSUMER BEHAVIOUR

HOW AFFILIATE MARKETING AD SPACE IS BOUGHT AND SOLD

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GREAT FOR SHORT TERM CAMPAIGNS

GENERATES GUARANTEED AWARENESS

DISTRIBUTED WIDELY ACROSS OUR NETWORK

DISPLAY

INTERESTED, QUALIFIEDVISITORS TO YOUR SITE

Photo on Flicker by Charliebubbles

CONVERSIONSSUBSCRIPTIONLIKEOPT INLEADCUSTOMER ACQUISITIONSALE

WHO TAKES THE RISK

?SO, WHO ARE THESE AFFILIATES?

THEY’RE EVERYWHERE – IN EVERY NICHE

0VER 23,000 in SA ALONE

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THEY’RE IN THE LONG TAIL

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YES, WE SAID LONG TAIL

Large audiencemainstream

Small audienceinfluentials

THE AFFILIATE MARKETING WAY

ENOUGH CONSUMERS TO WARRANT THE EFFORT

AN ARMY OF AFFILIATES

OK, WE’VE GOT THAT COVERED AT

OFFERFORGE.COM

INTERLUDE

MOMENTARYPAUSE FOR

SHAMELESSSELF PROMOTION

CLEVER MERCHANDISINGREMEMBER AIDA?

HERE’S WHAT YOU NEED TO DO

DEFINE YOUR CLIENT’S

AFFILIATE MARKETING STRATEGY.

DON’T JUST THINK “CAMPAIGN”. START THINKING “RELATIONSHIP”.

YOUR STRATEGIC ASSETS

FLEXIBLE BUSINESS MODELSNICHE & HIGH TRAFFIC SITESWIDE AD DISTRIBUTIONREALTIME REPORTINGAGENCY FRIENDLY TAGSALL CREATIVE WELCOME!

QUICK TURNAROUNDPERSONAL SERVICE24/7 AVAILABILITY

TRANSPARENCY

RESULTS ORIENTED

OUR PROMISE

And because I’d hate to see anyonemess IT ALL up, I’LL ADD these PARTING WORDSOF ADVICE:

DON’T ASSUME AFFILIATE MARKETING

IS THE ANSWER TO EVERYTHING.

IF THE PRODUCT SUCKS, AFFILIATE MARKETING WONT FIX IT

IF THE PHONES AREN’T RINGING, AFFILIATE MARKETING CAN DELIVER

IF REPEAT BUSINESS SUCKS, AFFILIATE MARKETING CAN HELP

IF WORD OF MOUTH SUCKS, AFFILIATE MARKETING CAN SPREAD THE WORD

Jonathan Meanwell

C: 072 113 1834E: jmeanwell@offerforge.com

T: @offerforge

F: www.facebook.com/offerforge

Forge Media is a global digital marketing powerhouse, serving clients in South Africa, North America and Europe.

Contact us for Digital & Affiliate Marketing, Social Media & Lead Generation.