affiliate marketing 201: introduction to backlinking
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Introduction to Backlinking
Affiliate Marketing 201
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
What Are Backlinks
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Part I:
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Backlinks are any hyperlinks that direct back to a page on your website.
Your page!
Why do I need backlinks?
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Backlinksincrease your page rank
Page Rank signifies how important a
website or webpage is. It is based on a 0 –10 scale. 0 is least important and 10 is most important.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
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Google values sites over others if they have more sites linking back to them.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Why is that you may ask….
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
…well, Google believes that if more people are backlinking to your site, then you must have some credibility and authority.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
How to Get Backlinks
Part II:
But first let’s explain how to backlink..
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
When creating backlinks, it is important to have your anchor text include keywords you are trying to get your site to rank for
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Anchor text is the clickable text in a hyperlink.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Example: for this example, our site will be Bankaffilates
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Financial affiliate network
Used cars
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✗
The purpose of this is to increase your rank for keywords related to your site
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
There are many ways to get backlinks, but we will cover four ways of backlinking…
The Affiliate Network for Financial Publishers
Blog comments
Directories
Guest blog posts
www.bankaffiliates.com/publishers
Link bait
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Directories
Directories take links to sites and categorize them by site topic.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
How do I choose a Directory?
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Search for directories with your site’s topic.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Step one:
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The Affiliate Network for Financial Publishers
Example: Let’s use affiliate networks as an example
https://www.google.com
Choose a few different directories that you are interested in.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Step two:
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The Affiliate Network for Financial Publishers
Example:
https://www.google.com
Find the Page Rank (PR) for each site.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Step three:
You can do this by navigating to http://www.prchecker.info/ and inputting each site’s URL.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Example:
http://www.prchecker.info/
Other useful tools:
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Open Site Explorer is a free tool that provides you with information on who is linking to you or your competitors website. You can also use this tool for checking page authority or PR.
Ahrefs is also a free tool. This site provides you with detailed analysis on backlinks for any website.
Once you have the PR for each site, organize them from highest to lowest.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Step four:
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The Affiliate Network for Financial Publishers
Example:
http://www.prchecker.info/
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Choose the directories with the highest PR.
*don’t choose directories with PR lower than 3. For this example, all of these directories would be helpful.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Step five:
Avoid directories with low PR or directories that will hurt your PR!
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Once you have a directory in mind, apply to it!
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Step six:
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The Affiliate Network for Financial Publishers
Blog comments
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Posting comments on a blog is a great way to build backlinks!
But…
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The Affiliate Network for Financial Publishers
You should find a blog that is:
(a) Related in topic to your blog
(b) and has dofollow links in their
comment section
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
What is dofollow?
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Dofollow is html code that tells Google to count a backlink to your site’s page rank.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Nofollow tells Google not to count the backlink towards your PR.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
But how do I know if a site has dofollow comment links?
Navigate to the selected blog’s comment section.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Step one:
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The Affiliate Network for Financial Publishers
Example:
Right click the name of one of the previous commenters and select “inspect element.”
*the name should be a hyperlink
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Step two:
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Example:
Find where it says “rel=”
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Step three:
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The Affiliate Network for Financial Publishers
Example:
What follows will either be dofollow or nofollow. This tells you whether or not a blog’s comments section posts comment links as dofollow.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Step four:
If the html code does not have “rel=”, then it is dofollow.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
note:
You want to comment on dofollow blogs because those will increase your PR.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
But…
Do not only focus on getting dofollow comments. Google wants to see a healthy mix of dofollow and nofollow links to your site.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Guest blog posts
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
You can receive high-quality backlinks by producing content for someone else’s blog!
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
This is similar to blog commenting in that you want to choose a site that is closely related to your site’s topic.
Step one:
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Once you’ve found a blog that you want to write for, read through their entire site.
Step two:
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
But why?
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
You want to understand the audience you are writing for in order to produce quality content.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Come up with a topic that you think would be fit well into the blog.
Step three:
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Contact the person that runs the blog. Inform them of your blog idea and express how you think it would fit into their site.
Step four:
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
If you get approved, then write the post and have it uploaded to the site.
Step five:
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Link bait
Link bait is any developed content that is shared throughout the internet that links back to your site.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Examples:
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Infographics Top 10 lists Presentations
If you create intelligent, comical or compelling content, you will see your content bring you backlinks!
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Useful tool for infographics
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Infogr.am is a site that allows you to plan and create your own inforgraphics.
Useful tool for Top 10 lists
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Listverse is a site that displays top 10 lists and it also allows you to upload your own.
Useful tool for Presentations
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Slideshare is a site that allows you to upload your own presentations and share them.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
You’ve successfully built some backlinks!
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The Affiliate Network for Financial Publishers
http://www.bankaffiliates.com/signup
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