aegis reinvention team: year one review

REINVENTIONYEAR ONE SWEEP x NEXT

1. APPROACH 2. ACTIVITIES 3. ACHIEVEMENTS 4. OBSERVATIONS 5. INSIGHTS 6. NEXT

APPROACHSTAFF ENGAGEMENT

MAKE IT RELEVANT: Listen and learn about their passions and aspirations. Be understanding before being understood. !!KEEP IT SIMPLE AND REINFORCE CORE VALUES

1. Always keep your word 2. Always do your best 3. Don’t make assumptions 4. Don’t take anything personally !!!

MAKE A SPLASH: Catalyze action with rare experiences that inspire. Let them curate and co-create. Give them co-ownership. Anyone can meet with Google, but very few get to spend time with the youngest, most successful innovators in the world (e.g. Brian Wong (22) and Nick D'Aloisio (17). !

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EMBRACE THE HAND-RAISERS: 10% of our staff are born leaders. Give them the tools and opportunities to influence the 90%. True “movements” must go beyond a select few. Ideas and plans must be valuable enough to be shared. !GIVE THEM A VOICE: Allow them to lead from the middle. Push them out of their comfort zones as soon as possible. Once they do the impossible once, it becomes their everyday. !“YOU ARE NOT A VICTIM”: It is essential that young adults understand they have choices. It’s important for them to know they are accountable for their own happiness. Their success is entirely up to them. No excuses.

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LET GO: Allow them to fail and iterate. Progress over perfection.

ACTIVITIESOUTPUT & OUTCOMES

“Until you actually start making something, your brilliant idea is just that, an idea.”-- Jason Fried

COOPERATIVE INNOVATION

VC/STARTUP “MEDIA

INNOVATIONS ACCELERATOR”

MOBILE & SOCIAL

SOLUTIONS

CO-CREATED PRODUCT

DEVELOPMENT

CONVERGED MEDIA NETWORK

(REAL-WORLD RETARGETING)

NEW BUSINESS SUPPORT

GAMESTORMS

RFI & RFP RESPONSES

RESEARCH & INSIGHTS

PULLS

REINVENTIONHUB.COM

STANDARDIZED MOBILE & SOCIAL

RFI/RFP

“TURNKEY” MEDIA SOLUTIONS

HOUSING

RESEARCH & INSIGHTS VENDOR

SCORECARDS

BEST PRACTICES

OUTPUT

CONNECTED LEARNING & DEVELOPMENT

MOBILE & SOCIAL

MASTERCLASS SERIES

INDUSTRY EVENT SPEAKING

ENGAGEMENTS

“FOUNDERS” SPEAKER SERIES

EVENTSSPOT

CONSULTING X-CLIENT

REINVENTIONCLIQ.COM

!APP

REVIEWS

!REINVENTION

TV

!POVs &

THOUGHT PIECES

HEURISTICSYOUTUBE CHANNEL POV PUBLISHING/BLOG TAGBOARDS WHITE PAPERS

KNOWLEDGE PORTAL TOUCH-OPTIMIZED AEGIS MOBILE MAGAZINE

OUTPUT

LEARNING = DOINGADVER-GAME PROTOTYPES

OUTPUT

NEXT GEN DISTRIBUTED RETAIL CONCEPTS

SPEAKER SERIES/INFORMAL LEARNING

LIVE-BLOGGING NYU’S ITP (INTERACTIVE TELECOMMUNICATIONS PROGRAM) SPRING SHOW

“FOUNDERS” Q&A SERIES

OUTPUT

MOBILE MASTERCLASS SERIESOUTPUT

FORMAL & INFORMAL LIVESTREAMED LEARNINGOUTPUT

“GAMESTORMING”OUTPUT

SCREEN ANTHROPOLOGYOUTPUT

Jason Baptiste, OnswipeBrian Wong, kiip

Doug Grinspan, SAY Media

“We loved the Following the Founder Post-Acquisition concept you came up with. It allowed us to re-introduce Yahoo! in a more accessible, relevant way. We actually rolled the show out. We’ve routed it to a dozen other agencies since Nick was here.”

Liz SchiffHead of Global Agency Development,Yahoo!

14%INCREASE IN CLIENT BUDGET

ALLOCATED TO MOBILE (AVG X-ACCOUNT 2011-2013)

20KVISITS TO REINVENTION

BLOG: REINVENTIONCLIQ.COM 210

MOBILE & SOCIAL VENDOR RFI RESPONSES; EACH SCORED AND AVAIL VIA SEARCHABLE

DATABASE

220MEMBERS

1.5MOBILE & SOCIAL RESOURCE

DOCS AVAILABLE ON REINVENTION HUB

$2.5MMSAVINGS TO CLIENTS THROUGH

PRICE BENCHMARKING

OUTCOMES

80%CARAT USA ACCOUNTS

W/TRAINED & EMBEDDED “MOBILE SPECIALISTS”

310EMPLOYEES ACTIVELY ENROLLED IN MOBILE & SOCIAL MASTERCLASSES

• Over the past 2.5 years, Carat has consistently leveraged mobile to secure competitive advantage for clients !

• Most notably, we saw an immediate uptick in the quantity and quality of mobile campaigns across all offices following our first connected learning & development event -- a trend that has continued to this day. !

• Agency-wide, we have recognized mobile media as an undervalued asset in the marketplace, which has driven our aggressive increases in allocations. We consistently direct more buget to mobile than our industry counterparts

• 2011:  2% more • 2012:  4% more • 2013: 8.5% more (projected)

- Average across all clients!- % represents outspend vs industry!- 2013 estimated spend as of 12/5/13

MOBILE SPENDMOBILE SPENDOUTCOMES

FROM STUDENTS TO TEACHERSOUTCOMES

NEW REVENUE SOURCE

AMA MOBILE MASTERCLASS

JANUARY, 2013 NOVEMBER, 2013

More than 75 Home Depot employees will participate in a series of Aegis-hosted mobile marketing training programs in Q1 2014.

CLIENT MOBILE MASTERCLASS

Internal training program Billable client service

NEW MARKET SPACEOUTCOMES

OOH X MOBILE “CONVERGED MEDIA” SOLUTIONOCTOBER, 2013: Goal: create new demand for mobile from corners of the network that have not traditionally been drivers of adoption of mobile among clients. Achieve through co-creating a scarce and meaningful solution that addresses attribution challenges (store visits and purchase) through combined power of OOH and mobile. !Unique Value: first of its kind “real-world” retargeting solution which inextricably links OOH and mobile media, unlocks client investments in fixed OOH placements through tracking the real world behavioral patterns of consumers, cross-tabbing with exposure to OOH media, and building a bridge to intelligent unified experiences across all media and touch-points. !Big data experiment enabled by a transparent and co-operative relationship between Reinvention, xAd and Posterscope.

SOLD TO THREE CLIENTS IN FIRST 30 DAYS, INCLUDING DIAGEO.

NOVEMBER, 2013:

NEW MARKET SPACE

SOLD

DEVELOPING NEW BUSINESS MODEL: AEGIS REV SHARES WITH XAD & OOH NETWORKS -- CPM, CTR, PVR

TOTAL OOP COST TO AEGIS: $0

OBSERVATIONS

DAY ONE

“do these better”

MOBILE

SOCIAL

DAY TWOWHY? DAY TWO

PEOPLE

Participation most active among Millennials

Members require reasons to participate that embrace their talents

5-10 people enabled 90% of achievements

Delegators are dead weight on lean teams. No one can be “above the work”

OBSTACLES• Lack of support from leadership

• Account directors lack enthusiasm around transformation • Member attrition often direct result of Account Director discouragement • Difficult to systematically integrate and scale without core organizational commitment

• Frequently cited reasons for no/low participation • “I don’t have time” • “My Account Director won’t let me”

!• No accountability !

• Most active participants acquire skills and experience attractive to competitors (several of our most engaged members poached by competitors throughout year)

INSIGHTS

Generations “Y” and “Z” will become increasingly valuable resources as we aim to preserve a deep understanding of human behavior.

THE GENERATIONAL SHIFT HAPPENING RIGHT NOW IS OUR

MOST SIGNIFICANT OPPORTUNITY. !!

THE MINDSETS AND POINTS OF VIEW OF OUR GEN Y TALENT CAN SECURE A UNIQUE COMPETITIVE ADVANTAGE FOR AEGIS IF WE NURTURE THEM PROPERLY.

!

!

OUR JOB IS TO CREATE A PLATFORM WHERE THE PASSIONS AND IDEAS OF OUR

PEOPLE HAVE THE OPPORTUNITY TO CONNECT AND GROW.

!EPHEMERAL OR PERMANENT, THESE INITIATIVES IN AGGREGATE CAN ALLOW AEGIS TO CREATE A MORE

VALUABLE AND SCARCE PRODUCT AS OUR COMPETITORS RACE TO THE BOTTOM IN THEIR QUEST TO MAKE MEDIA WORTH LESS THAN ZERO.

IT’S ALL ABOUT TRUST AND THE COURAGE TO GALVANIZE AN ONGOING, DAILY COMMITMENT TO SCAFFOLD OUR TALENT AND LET GO.

CULTURE = CONSISTENCY

KILL CONVENTIONGIVE EACH OF THEM THE OPPORTUNITY TO LEAD FROM THE MIDDLE AND WE WILL ACHIEVE THE UNIMAGINABLE.

TAKE THE LEASH OFF. EMPOWER OUR PEOPLE. LISTEN TO THEM.

PREPARING

PREPARING

STRATEGIC VISIONING

WE ARE HERE

WATCHING

LISTE

NING

DOING CHANGING

LEADING

TRANSFORMING

PRESENTPAST FUTURE

12

3 4

5 6

78

SWIM

SINK

INSIGHTHINDSIGHT FORESIGHTACTION

LIMINALITYWE ARE HERE

NEXTGO-FORWARD RECO

DYNAMIC DUOS

STOCKTON & MALONE

assist

score

STOCKTON & MALONE

PIPPEN & JORDAN

assistscoreassist

score

PICK & ROLL ASSIST & SCORE

DEVELOP A “COMMON ASSET” MODEL ACROSS THE NETWORK

PEOPLE

ENTHUSIASTIC SUPPORT.NO FUNDING. NO ADDITIONAL HEADCOUNT. ONE REQUEST:

GIVE DRAFT PICKS 5 HOURS EACH WEEK, AND THE LATITUDE TO THINK FREELY & DEVELOP NEW SOLUTIONS TO OLD PROBLEMS.

AN AUTONOMOUS, LEAN TEAM OF THINKERS AND DOERS WHO “HOT-DESK” ACROSS CLIENT TEAMS.

BILLING SPLIT AMONG CLIENTS EACH STARTER IS ASSIGNED.

“SCOUTS”

STAFF WITHIN EACH BRAND TEAM HAND-PICKED TO COLLABORATE WITH SCOUTS TO FOCUS ON THE FINISH.

“SCORERS”

AEGIS

ISOBAR

CARAT

VIZEUM

POSTERSCOPE

IP

EPICAMNETD2D

RMI JUMPTANK

ICUC COPERNICUS

STORYLAB

AEGIS

ISOBAR

CARAT

VIZEUM

POSTERSCOPE

IP

EPICAMNETD2D

RMI JUMPTANK

ICUC COPERNICUS

STORYLAB

CARAT

BRAND TEAM

SCORER

SCOUT

BRAND TEAM MEMBER

Act as connective tissue across client teams and agencies Mentor and fellowship

Catalyze change Make network continually aware of incremental revenue opps

Identify vertical trends and opportunities to scale programs Drive cost efficiencies w/media & tech partners

Drive supply and demand chain innovation Maximize value of GMP relationships

Create new value for our clients and consumers Create platfrom that enables business impact at every level through transparency and empowerment

Create new revenue channels

PURPOSE

SUMMARY1. Break down the walls: give our talent the autonomy and support to discover

and think creatively together !2. P2P Learning: develop a platform that allows our talent to share their unique

skills and passions with each other ! • Visual thinking

• Design • Anthropology • Software: Adobe Creative Suite, Java, Wordpress, HTML 5, Autodesk, Final Cut Pro • Arduino • Foreign languages • Etc.

!3. Let them lead us: Allow them to help us solve our most daunting

challenges