aect 2010 - an analysis of what instructional designers need to know

An analysis of what instructional An analysis of what instructional designers need to know and be able designers need to know and be able to do to get a jobto do to get a job

Patrick Lowenthal Brent G. Wilson

Joanna C. Dunlap

Regis University Regis University

 To Dw or To Dw or Not to Dw?Not to Dw?——now that is the now that is the

questionquestion

Searching for AnswersSearching for Answers

““Times They Are a Changin”Times They Are a Changin”

ComplicatedComplicated

There Are No Easy AnswersThere Are No Easy Answers

Do your students learn Dreamweaver?Do your students learn Dreamweaver?How about Flash?How about Flash?

Do your students learn Dreamweaver?Do your students learn Dreamweaver?How about Flash?How about Flash?

Job PostingsJob Postings

•Job postings: Chronicle, AECT, Indiana Job Board, ISPI, ASTD

•Searched: “Instructional Designers”

•Coded: Open coded Coded Quantized

MethodMethod

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

1.Web development: Listed only 45% of the time

2.Flash: Listed only 30% of the time

3.Rapid authoring tools: Listed almost as much as Flash

4.Continue focusing on communication (written and oral)

5.Need to provide more opportunities for: collaboration,

project management, and training/presentations

6.Surprises: No mention of mobile or virtual worlds and

very little mention of Web 2.0 / Social media

DiscussionDiscussion

1.Web development: Listed only 45% of the time

2.Flash: Listed only 30% of the time

3.Rapid authoring tools: Listed almost as much as Flash

4.Continue focusing on communication (written and oral)

5.Need to provide more opportunities for: collaboration,

project management, and training/presentations

6.Surprises: No mention of mobile or virtual worlds and

very little mention of Web 2.0 / Social media

DiscussionDiscussion

1.Web development: Listed only 45% of the time

2.Flash: Listed only 30% of the time

3.Rapid authoring tools: Listed almost as much as Flash

4.Continue focusing on communication (written and oral)

5.Need to provide more opportunities for: collaboration,

project management, and training/presentations

6.Surprises: No mention of mobile or virtual worlds and

very little mention of Web 2.0 / Social media

DiscussionDiscussion

1.Web development: Listed only 45% of the time

2.Flash: Listed only 30% of the time

3.Rapid authoring tools: Listed almost as much as Flash

4.Continue focusing on communication (written and oral)

5.Need to provide more opportunities for: collaboration,

project management, and training/presentations

6.Surprises: No mention of mobile or virtual worlds and

very little mention of Web 2.0 / Social media

DiscussionDiscussion

1.Web development: Listed only 45% of the time

2.Flash: Listed only 30% of the time

3.Rapid authoring tools: Listed almost as much as Flash

4.Continue focusing on communication (written and oral)

5.Need to provide more opportunities for: collaboration,

project management, and training/presentations

6.Surprises: No mention of mobile or virtual worlds and

very little mention of Web 2.0 / Social media

DiscussionDiscussion

1.Web development: Listed only 45% of the time

2.Flash: Listed only 30% of the time

3.Rapid authoring tools: Listed almost as much as Flash

4.Continue focusing on communication (written and oral)

5.Need to provide more opportunities for: collaboration,

project management, and training/presentations

6.Surprises: No mention of mobile or virtual worlds and

very little mention of Web 2.0 / Social media

DiscussionDiscussion

1. Little consensus on job titles

2. Job descriptions aren’t always accurate (need to triangulate w/ other data)

3. No K-12 representation in job postings

4. Job board bias

5. Limited sample (size and duration)

LimitationsLimitations

ImplicationsImplications

Patrick R. Lowenthalpatrick.lowenthal@ucdenver.edu

twitter: @plowenthal

Brent G. Wilsonbrent.wilson@ucdenver.edu

Joanna C. Dunlapjoni.dunlap@ucdenver.edu

twitter: @jonidunlap

Paper & Slideswww.slideshare.net/plowenthal

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