advertising - the price you pay for unremarkable thinking

Advertising is an organised method of communicating information about a product or service which a company or individual wants to sell to the people

TYPES OF ADVERTISING

Television advertising

Infomercials Online advertising Radio advertising Covert advertising Domain name advertising

Billiboard advertising

Mobile billiboard advertising

Press advertising In-store advertising Coffee-cup advertising

Street advertising Shelter outdoor advertising

Aerial advertising Celebrity brand Customer generated advertising

Television Advertising Infomercials

Online Radio Advertising advertising

Covert BilliboardAdvertising Advertising

Domain Name Mobile BilliboardAdvertising Advertising

Press In-storeAdvertising Advertising

Coffee Cup StreetAdvertising Advertising

Shelter Outdoor AerialAdvertising Advertising

Celebrity Customer GeneratedAdvertising Advertising

Public service Advertising

Surrogate Advertising

FEATURES OF ADVERTISING PAID FORM attempt of the seller on which he/she has spent some money to communicate information to the consumer is called advertising. IMPERSONAL PRESENTATION the advertiser and the consumer do not come into personal contact

SPEEDY AND MASS COMMUNICATION

Speedy Medium And Reaches Millions Of People

IDENTIFIED SPONSOR Sponsor Can Be Either The Seller Or The Producer Of That Product Or Service

SELL OR PROMOTE IDEAS,GOODS, SERVICES

Advertising Is Aimed At Promoting And Selling Not Only Tangible And Physical Goods, But Also Ideas And Services

ADVANTAGESIncreased SalesSteady DemandQuick TurnoverEducation of ConsumersLower CostsCreation Of GoodwillControls Product PriceGreater Dealer Interest

DISADVANTAGES

Costly Function Encourage Monopoly High Prices Buying Problems Promotion Of Social Evils Creating Unrequired Desire Influences Purchasing Power Misuse Of Advertising

DO’S OF ADVERTISING

DO pick a company name , trademark or service mark that has not already been chosen by someone else.

DO register your company with the appropriate state officials..

DO follow all state and national health and safety requirements in developing your product.

DO advertise your product or service in a manner which is lawful.

DO your homework and research before making the claim so that U know it is true.

DO plan ahead.. Be prepared to spend money to market your product

DONT’S OF ADVERTISING

DON'T be a copycat.DON'T make guarantees or claims that you can’T support with facts and evidence.DON'T advertise in a misleading or deceptive manner. DON'T fail to appreciate your target audience.

PRESENTED BY M.NOORISH NIHAR PRIST SCHOOL OF BUSINESS