advanced list building for social media marketers
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Advanced List Building for Social Media Marketers
WEDNESDAY, JUNE 29, 2011: 2PM – 3PM ET
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Chris Brogan, Jason Keath, Peter Shankman & DJ Waldow#BSFW
A Blue Sky Factory Webinar
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INTRODUCING
Your Hosts…
Flickr: Jason Keath
JASON KEATH
PETER SHANKMAN
DJ WALDOW
7
THE NEXT 52 MINUTES
The secret to every internet marketing campaign since Al Gore created a series of tubes for us to call home, the
secret of many e-commerce success stories, the secret to every small business and big brand’s internet ROI rock
and roll story is built around one thing:
Your email list.
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Prominent placement of list “ask”
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Prominent placement of list “ask”
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Prominent placement of list “ask”
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Excellent blog content; further detail in email.
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Communicate WITH not AT your audience
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Communicate WITH not AT your audience
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Communicate WITH not AT your audience
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Communicate WITH not AT your audience
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Unique Value Offers
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Promise email subscribers “first look.”
Subject Line: Exclusive savings just for our e-mail subscribers
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Promise email subscribers “first look.”
Subject Line: FREE Mug! 48-Hour Email Exclusive!
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Promise email subscribers “first look.”
Subject Line: Email Exclusive Preview: 2 for $99 Dress Shirts and Ties
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Reward current members, randomly.
Flickr: maryandjc
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Reward current members, randomly.
Photo from Tim Brechlin
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Webinars. Events. Product Launches.
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Webinars. Events. Product Launches.
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Webinars. Events. Product Launches.
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Use social sites to embed sign up links/forms.
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Use social sites to embed sign up links/forms.
Creative use of an email signature!
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Use social sites to embed sign up links/forms.
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Use social sites to embed sign up links/forms.
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Use social sites to embed sign up links/forms.
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The “One Slide Has It All” … Slide
1.Prominent placement of list “ask”.2.Excellent blog content; further detail in
email.3.Communicate WITH not AT your
audience.4.Unique Value Offers.5.Promise email subscribers “first look.”6.Reward current members, randomly.7.Webinars. Events. Product Launches.8.Use social sites to embed sign up
links/forms.
8 List Building Suggestions
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Flickr: C.C. Chapman
Flickr: Jason Keath
ChrisBrogan.com Shankman.com
SocialFresh.com BlueSkyFactory.com
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