advanced internet presence by chad barr for the nsa convention ny august 2008

Advanced Internet Presence

Create instant credibility on the webLeverage the web to deliver value

Attract customers with Internet marketing gravity Blogs, bogs and fogs

Presented to Attendees of NSA Rocks!New York CityAugust 4, 2008

Chad BarrPresidentCB Software Systems, Inc.

www.cbsoftware.comchad@cbsoftware.com

Top 6 Web Sites Mistakesand examples of what not to do

1. Ineffective, non-engaging 2. Lack of trust and credibility3. No one knows about you or your site4. Poor navigation, design, flash and intrusive popups5. Stagnant content and no perceived value 6. Lack of Testing

Ineffective designToo much textNot engagingIneffective imagesSmall navigation fontsWIIFM?

Not effectiveToo much textineffective imagesNavigation took forever to load

Intrusive popup

How is it that I get no orders?Broken “Order Now” hyperlink.Poor Testing

Anthony Robbins - Example of bad flash pagesand Intrusive automatic music / sound

Placing an order froma company specializing in security - See next slide

And the page is not secured

Have you Googled yourself?Do you Yahoo?

I could not find some of the featured speakers while doing a Google search!

Good example of Google alert letting me know that Linda Popky referenced one of my blog articles on her blog - Thank you Linda.

Interesting articles I think I’ll click and read

All article links from previous page are broken

Avoid Under construction or Coming soon

Most site I visit have these messages for weeks, months and sometimes years!

Example of no alerts for PDF downloads

Outdated contentFeatured event of 7/15/07 still displays on 3/8/08

Are there people who are actually reading this stuff?

But Wait! There is more.

Why have a web site at all?

What are your site key objectives?

• Increase business and gain new clients• Improve your image, brand and credibility• Make it easier to do business with you

How to create instant credibility and deliver value

Email Signature example

Sample discussion with a prospect, asking about the elements of a successful web site and how to sell on the Internet. The next several slides are examples of how I deliver value, create credibility and take them through our web site in a matter of just a couple of minutes.

I first ask if they have access to the Internet and then take them to my home page.

On the previous page, I have them click on the “E-Newsletter & Article Archive” tab and when they are on this page I point their attention to 7th article from the top and the 6th article from the bottom.

I have them click on both hyperlinks to display the articles in order to provide instant value and gain credibility.

Sample of the second article.

I then take them to our home page, and then have them click on the “read more testimonials” hyperlink on the bottom left. This screen then comes up which displays Patricia Fripp terrific video testimonial followed by our many clients’ written testimonials.

My preferred method is to display the one or two most powerful lines from the testimonial and allow the visitor to click on “read the actual testimonial letter” which display the actual scanned letter from our clients. This adds tremendous credibility.

I then have them click on the actual letter received from Alan Weiss to gain additional credibility.

When clicking on the “About Us” tab, I have them click on “Typical Client Results” which displays this page. It not only displays the outcome and results our clients received by working with us, it also displays the actual testimonial sentence followed by the scanned letter hyperlink which substantiates and proves the claim.

I then use another example by having them click on the bottom hyperlink to see Nancy MacKay scanned testimonial.

Sample of that scanned testimonial on our web site.

I then take them to several pages to show them our before and after design work for our clients.

Alcera Consulting home page BEFORE working with us.

Alcera Consulting home page AFTER working with us.

Nancy MacKay home page BEFORE working with us.

Nancy MacKay home page AFTER working with us.

HR Value home page BEFORE working with us.

HR Value home page AFTER working with us.

ManagementPro BEFORE working with us.

After

Bates Communications home page BEFORE working with us.

Bates Communicationshome page AFTER working with us.

Great use of effective video

Alan Weiss - Summit Consulting before

Alan Weiss - Summit Consulting after and in progress

Alan & the Gang brand new site I am launching with Alan shortly

And just before I finish my “Internet Tour” with the prospect to deliver value, gain credibility and answer questions, I take them to the page that allows them to get my free e-Book in PDF format.

Skype

Using Skype to communicate with clients domestically and internationally

Using Skype for video chat between Chad in Ohio and Michael in Australia

Using Sthe Flip Video to record clients’ video testimonials

Components of a successful site1. “In your face” effective, clear design and

navigation with a strong value proposition / tag line. Highway billboard

2. Provide value / be useful - Articles, white papers, products ...

3. “Don’t make me think”4. Passive income products and services 5. Secured shopping6. Easy way to contact you7. Strong calls to action on each page8. Focus on clients’ results & successes9. Testimonials, Case studies 10. Incentives and registration to your

newsletter11. Ability to search your own site12. Highway billboard home page concept -

big Blocks and above the fold13. WIIFM?14. Less is more - reduce the blah factor15. Newsletters16. Evolution17. And your email signature of course

Calls to action:

• Contact us (call /email / fax)• Sign up today• Click here (most popular)• Join our mailing list• Purchase product / service• Get your copy today• Learn more• Take survey• Join our online forum• Download article / white

paper / CD• Request consultation /

brochure• Refer site / article to a friend• Print friendly option

“The web is the ultimate repository of highly qualified content.”

Examples of clean designLess is moreCreativeEngagingStrong calls to action

Example of good use of the Value Proposition

And good use of typical client results with matching testimonials for credibility

Less is more

Big blocks promoting the most important areas of focus

Good example of providing value through articles with built-in search capability and articles organized by main topic areas.

More examples of providing value

Passive income products:Books, CDs, eBooks, TCsVideos, Audio, Checklists, Surveys, Forums ...

Passive income and great value

Good examples of providing services and utilizing testimonials

Mentoring, coaching, consulting, workshops, speaking, retainers ...

Example of good secured pageURL starts with https://and bottom right key lock symbol

Example of good contact pageAlso, email is not open to spam

Examples of prospects web inquiriessubmitted from our previous contact page

Free value PDF downloadwith registration to newsletter

Calls to action all over the page

Good value proposition

Ability to register to freenewsletter and special resourceson all pages

Search capability

Big blocks design concept

testimonials

Address at bottom of each pagefor easy contact

Provide free value but capture their email address

Creating a communityBlogs and Online Forums

Great example of providing value and utilizing podcasts online.

Great example of providing value and utilizing videos online.

More value.

http://www.contrarianconsulting.com/live-from-the-million-dollar-consulting%c2%ae-college-still-continues/

Using Flip Video to record content and immediately upload to the blog.

http://www.contrarianconsulting.com/when-fools-walk-in-business-walks-out/

Using podcasts to deliver value

http://www.chadbarr.com/advanced-internet-presence-presentation/

More examples of flip video used to record clients’ testimonials

Example of the flip video client testimonial

Share exciting stories and pictures on your blog

Creating communitiesStrengthen your brandPassive income

Deliver value and enable your clients to share

Creating internet marketing gravity

• Web site• Content - Articles, White papers, case studies, Testimonials, Surveys, Check

lists • Products and Services• Search Engines Optimization (SEO) & Pay-Per-Click• Newsletters www.cbsoftware.com/8tips• Banners and links• Link exchange• Email signature, business card, voice mail, verbal, paperwork• Forums and message boards• e-commerce and e-business• Blogs• Search within your site• Press release• Podcast• Videos

If you aren’t taking your site seriously, why should others?

Touch the hearts of your audience

My Inspiration