advance your china strategy using data analytics
Post on 22-Jan-2018
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DATA DRIVEN DIGITAL PARTNER
KEY SERVICES
• Web Technology
• Chinese Digital Marketing
• Data Analytics and Insight
WHO WE ARE
• No Outsourcing
• Focus on Australia and China
• In-house Technical Capacities
• Data Driven Approach
600 million
1 million
880,000
• International Students
• Temperate Visa holders
• Local Chinese Australians
• Travellers
• Chinese online populations
DATA DRIVEN DIGITAL STRATEGY
• CASE STUDIES
• WORKING WITH SOCIAL BLOGERS
• MAKE YOUR WEBSITE CHINA FIRENDLY
YOUR CHINA DIGITAL STRATEGY
Official Chinese Website
BRANDING
E-marketplace
ACQUISITION
Social Media
RETENTION
SERVER IS YOUR FIRST STEP
Finding an reliable, scalable and affordable server solution is
the first step of your China digital strategy
WHAT IS INTERNET CONTENT PROVIDER LICENSE
ICP TypesLicense & Recordal
RequirementVaries between provinces
Physical PresenceBoth required
MUST to haveReview annually
Do you a Chinaentity or representative office?
YES
NOTYET
• Beijing• Shenzhen• Qingdao• Hangzhou• Shanghai
• Hong Kong• Silicon Valley• Singapore
ECS price is as low as 49.5yuan/month.
A FEW TIPS
China Blocks Google FontsDo Not Use
Do not use Google MapUse Google Ditu instead
Mobile Friendly DesignChina now has 557M mobile internetUsers
URL - The Shorter the BetterRemember Chinese users can’t spellEnglish words very well
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