adtech sf 2012 startup spotlight new video platforms encoding

capabilities presentation v1

Encoding.com enables video to work on all devices and browsers.

Encoding Issues TodayUpfront Investment

Rapid Growth in DemandManagement & Maintenance

Complex Technologies Rigid Legacy Workflows

+ Pay as you go

+ Instant & Infinite Scalability+ We Manage & Maintain

+ Support all Popular Formats+ Flexible API

Hypothetical: Monster Energy DrinkObjective: Increase brand awareness & brand affinity in 18-25 segment via an engaging video community using $500k budget.

Solution:

✓Own your brand!

✓Universal URL

✓Massive scale

✓Engage & interact

•1.7 million votes

•262k Facebook likes

•33M Facebook impressions!

Agency / Client: Creative Asylum / Fox, Ryan Murphy, NAfME

Project: GLEE “Give a Note” campaign

•100k+ uploads

•Highly interactive

Agency / Client: Tribal DDB / Anheuser-Busch

Project: UGV Competition

•4 weeks to deploy

•Sophisticated & feature-rich app

Agency / Client: Firstborn / SoBe

Project: UGV + Branded Video Mashup App

•Millions of views per month

•Strong brand affinity

Agency / Client: Sapient / Red Bull

Project: Branded Content Site

•Universal upload & playback support

•HD quality

Client: Mozilla Firefox

Project: UGV Competiton

the ImpactWhy Encoding.com is changing the world

•Video is highly engaging

•Video is viral

•Video is everywhere

investor update, April 2010

Jeff Malkin, Presidentsales@encoding.comTwitter: @encodingdotcom800.513.1740 x.714