addons in 2009

AMO 2009Nick Nguyen

Friday, May 1, 2009

VISION

AMO is an incubator that promotes and supports Mozilla innovation

Friday, May 1, 2009

MISSION

Friday, May 1, 2009

MISSION

•Evolve the consumer experience

Friday, May 1, 2009

MISSION

•Evolve the consumer experience

•Widen the audience of potential developers

Friday, May 1, 2009

MISSION

•Evolve the consumer experience

•Widen the audience of potential developers

•Energize the ecosystem

Friday, May 1, 2009

ADD-ONS ARE HUGE!

Friday, May 1, 2009

ADD-ONS ARE HUGE!

AMO: 1.3B DOWNLOADS

Friday, May 1, 2009

ADD-ONS ARE HUGE!

AMO: 1.3B DOWNLOADS

IPHONE APP STORE: 1B DOWNLOADS

Friday, May 1, 2009

ADD-ONS ARE HUGE!

AMO: 1.3B DOWNLOADS

IPHONE APP STORE: 1B DOWNLOADS

AMO: 3500 PUBLIC ADD-ONS

Friday, May 1, 2009

ADD-ONS ARE HUGE!

AMO: 1.3B DOWNLOADS

IPHONE APP STORE: 1B DOWNLOADS

AMO: 3500 PUBLIC ADD-ONS

IEADDONS.COM: 500 PUBLIC ADD-ONS

Friday, May 1, 2009

ADD-ONS ARE HUGE!

AMO: 1.3B DOWNLOADS

IPHONE APP STORE: 1B DOWNLOADS

AMO: 3500 PUBLIC ADD-ONS

IEADDONS.COM: 500 PUBLIC ADD-ONS

AMO: 2.5M UNIQUE VISITORS/MONTH

Friday, May 1, 2009

ADD-ONS ARE HUGE!

AMO: 1.3B DOWNLOADS

IPHONE APP STORE: 1B DOWNLOADS

AMO: 3500 PUBLIC ADD-ONS

IEADDONS.COM: 500 PUBLIC ADD-ONS

AMO: 2.5M UNIQUE VISITORS/MONTH

IEADDONS.COM: 1.2M UNIQUE VISITORS/MONTH

Friday, May 1, 2009

ADD-ONS ARE HUGE!

AMO: 1.3B DOWNLOADS

IPHONE APP STORE: 1B DOWNLOADS

AMO: 3500 PUBLIC ADD-ONS

IEADDONS.COM: 500 PUBLIC ADD-ONS

AMO: 2.5M UNIQUE VISITORS/MONTH

IEADDONS.COM: 1.2M UNIQUE VISITORS/MONTH

AMO: 160M INSTALLED ADD-ONS

Friday, May 1, 2009

ADD-ONS ARE HUGE!

AMO: 1.3B DOWNLOADS

IPHONE APP STORE: 1B DOWNLOADS

AMO: 3500 PUBLIC ADD-ONS

IEADDONS.COM: 500 PUBLIC ADD-ONS

AMO: 2.5M UNIQUE VISITORS/MONTH

IEADDONS.COM: 1.2M UNIQUE VISITORS/MONTH

AMO: 160M INSTALLED ADD-ONS

?

Friday, May 1, 2009

ADD-ONS ARE BLOCKBUSTERS

Friday, May 1, 2009

ADD-ONS ARE BLOCKBUSTERS

TOTAL ADD-ONS

5% OF ADD-ONS

Friday, May 1, 2009

ADD-ONS ARE BLOCKBUSTERS

TOTAL ADD-ONS

5% OF ADD-ONS

DOWNLOADS

80

% O

F D

OW

NL

OA

DS

Friday, May 1, 2009

ADD-ONS ARE BLOCKBUSTERS

TOTAL ADD-ONS

5% OF ADD-ONS

DOWNLOADS

80

% O

F D

OW

NL

OA

DS

99

% O

F T

OP

5%

HA

VE

BE

EN

FE

AT

UR

ED

FEATURED ADD-ONSIN THE TOP 5%

Friday, May 1, 2009

ADD-ONS ARE BLOCKBUSTERS

•Featured list is a kingmaker

TOTAL ADD-ONS

5% OF ADD-ONS

DOWNLOADS

80

% O

F D

OW

NL

OA

DS

99

% O

F T

OP

5%

HA

VE

BE

EN

FE

AT

UR

ED

FEATURED ADD-ONSIN THE TOP 5%

Friday, May 1, 2009

ADD-ONS ARE BLOCKBUSTERS

•Featured list is a kingmaker

•Many add-ons never get discovered

TOTAL ADD-ONS

5% OF ADD-ONS

DOWNLOADS

80

% O

F D

OW

NL

OA

DS

99

% O

F T

OP

5%

HA

VE

BE

EN

FE

AT

UR

ED

FEATURED ADD-ONSIN THE TOP 5%

Friday, May 1, 2009

ADD-ONS ARE BLOCKBUSTERS

•Featured list is a kingmaker

•Many add-ons never get discovered

•Niche add-ons have an uphill battle

TOTAL ADD-ONS

5% OF ADD-ONS

DOWNLOADS

80

% O

F D

OW

NL

OA

DS

99

% O

F T

OP

5%

HA

VE

BE

EN

FE

AT

UR

ED

FEATURED ADD-ONSIN THE TOP 5%

Friday, May 1, 2009

ADD-ONS ARE GLOBAL

11%

3%3%

4%

5%

5%

6%

10%

53%EN-US

DE

ES-ES

RU

FR

PT-BR

IT

PL

OTHER

Friday, May 1, 2009

ADD-ONS ARE GLOBAL

•AMO is localized in over 30 languages

11%

3%3%

4%

5%

5%

6%

10%

53%EN-US

DE

ES-ES

RU

FR

PT-BR

IT

PL

OTHER

Friday, May 1, 2009

ADD-ONS ARE GLOBAL

•AMO is localized in over 30 languages

•Only about 1/2 of our traffic is US, and 40% comes from Europe

11%

3%3%

4%

5%

5%

6%

10%

53%EN-US

DE

ES-ES

RU

FR

PT-BR

IT

PL

OTHER

Friday, May 1, 2009

WHAT OUR USERS WANT

FIX THESANDBOX

IMPROVEDOCUMENTATION

MORE TUTORIALS

DEVELOPERTOOLS

MA

RK

ET

PLA

CE

We’re working on all of these things!Friday, May 1, 2009

HOMEPAGE (TODAY)

Friday, May 1, 2009

HOMEPAGE (TODAY)

•Above-the-fold experience is dominated by the recommended module

Friday, May 1, 2009

HOMEPAGE (TODAY)

•Above-the-fold experience is dominated by the recommended module

•No explanation of add-ons to neophytes

Friday, May 1, 2009

HOMEPAGE (TODAY)

•Above-the-fold experience is dominated by the recommended module

•No explanation of add-ons to neophytes

•Inconsistent presentation

Friday, May 1, 2009

CHANGE WE CAN BELIEVE IN

Friday, May 1, 2009

CHANGE WE CAN BELIEVE IN

Friday, May 1, 2009

CHANGE WE CAN BELIEVE IN

Friday, May 1, 2009

CHANGE WE CAN BELIEVE IN

Friday, May 1, 2009

CHANGE WE CAN BELIEVE IN

Friday, May 1, 2009

CHANGE WE CAN BELIEVE IN

Friday, May 1, 2009

CHANGE WE CAN BELIEVE IN

Friday, May 1, 2009

CHANGE WE CAN BELIEVE IN

Friday, May 1, 2009

CHANGE WE CAN BELIEVE IN

Friday, May 1, 2009

CHANGE WE CAN BELIEVE IN

Friday, May 1, 2009

CHANGE WE CAN BELIEVE IN

Friday, May 1, 2009

CHANGE WE CAN BELIEVE IN

Friday, May 1, 2009

NEW CATEGORY PAGES

Friday, May 1, 2009

NEW CATEGORY PAGES

Friday, May 1, 2009

NEW CATEGORY PAGES

•Show more add-ons in each category

Friday, May 1, 2009

NEW CATEGORY PAGES

•Show more add-ons in each category

•Drive exploration and discovery in categories

Friday, May 1, 2009

AMO CONTRIBUTIONS

Friday, May 1, 2009

AMO CONTRIBUTIONS

•Kickstart the idea of “user supported” software

Friday, May 1, 2009

AMO CONTRIBUTIONS

•Kickstart the idea of “user supported” software

•Allow developers to tell their own stories with Mozilla

Friday, May 1, 2009

AMO CONTRIBUTIONS

•Kickstart the idea of “user supported” software

•Allow developers to tell their own stories with Mozilla

•Drive awareness of Mozilla’s mission as a public benefit organization

Friday, May 1, 2009

FIXING THE REVIEW PROCESS

Friday, May 1, 2009

FIXING THE REVIEW PROCESS3

50

0 P

UB

LIC

AD

D-O

NS

250 IN REVIEW QUEUE

Friday, May 1, 2009

FIXING THE REVIEW PROCESS3

50

0 P

UB

LIC

AD

D-O

NS

250 IN REVIEW QUEUE

15 NEW ADD-ONS

10 NEW PUBLICNOMINATIONS

IN ONE DAY...

15 FILE UPDATES

200 USER REVIEWS

1200 NEW USERREGISTRATIONS

10-15 EDITORREVIEWS

Friday, May 1, 2009

FIXING THE REVIEW PROCESS

•Improve the AMO Editor experience

35

00

PU

BL

IC A

DD

-ON

S

250 IN REVIEW QUEUE

15 NEW ADD-ONS

10 NEW PUBLICNOMINATIONS

IN ONE DAY...

15 FILE UPDATES

200 USER REVIEWS

1200 NEW USERREGISTRATIONS

10-15 EDITORREVIEWS

Friday, May 1, 2009

FIXING THE REVIEW PROCESS

•Improve the AMO Editor experience

•Surface add-ons that get ignored so they get attention

35

00

PU

BL

IC A

DD

-ON

S

250 IN REVIEW QUEUE

15 NEW ADD-ONS

10 NEW PUBLICNOMINATIONS

IN ONE DAY...

15 FILE UPDATES

200 USER REVIEWS

1200 NEW USERREGISTRATIONS

10-15 EDITORREVIEWS

Friday, May 1, 2009

FIXING THE REVIEW PROCESS

•Improve the AMO Editor experience

•Surface add-ons that get ignored so they get attention

•Give developers the tools to identify common causes for rejection3

50

0 P

UB

LIC

AD

D-O

NS

250 IN REVIEW QUEUE

15 NEW ADD-ONS

10 NEW PUBLICNOMINATIONS

IN ONE DAY...

15 FILE UPDATES

200 USER REVIEWS

1200 NEW USERREGISTRATIONS

10-15 EDITORREVIEWS

Friday, May 1, 2009

WHAT ELSE?

Friday, May 1, 2009

WHAT ELSE?

Q3 Developer.AMO

Friday, May 1, 2009

WHAT ELSE?

Q3 Developer.AMO

Q3 Bandwagon Phase 2

Friday, May 1, 2009

WHAT ELSE?

Q3 Developer.AMO

Q3 Bandwagon Phase 2

Q3 Individual Recommendations

Friday, May 1, 2009

WHAT ELSE?

Q3 Developer.AMO

Q3 Bandwagon Phase 2

Q3 Individual Recommendations

Q3 Automated Code Audits

Friday, May 1, 2009

WHAT ELSE?

Q3 Developer.AMO

Q3 Bandwagon Phase 2

Q3 Individual Recommendations

Q3 Automated Code Audits

Q4 Jetpack

Friday, May 1, 2009

LET’S BLOW THE DOORS OFF THIS THING

Friday, May 1, 2009

LET’S BLOW THE DOORS OFF THIS THING

EVOLVE CONSUMEREXPERIENCE

Site RedesignUser TaggingBandwagonGet SatisfactionSearch

WIDEN DEVELOPERAUDIENCE

Developer.AMODocs and TutorialsJetpack

ENERGIZE ECOSYSTEMContributionsIncreased traffic and stickinessBetter developer tools Easier review process

Friday, May 1, 2009

CREDITS

AMO: Rey Bango and Justin Scott

Webdev: Jeff Balogh, Alex Buchanan, Wil Clouser, Ryan Doherty, Neil Lee, Mike Morgan, Les Orchard, Fred Wenzel

QA: Stephen Donner and Krupa Raj

Marketing: David Rolnitzky and John Slater

BD/Legal: Catherine Brady, Kev Needham, Margaret Tallman

Design: Clearleft

Marketplace: Kent James and Wladimir Palant

Friday, May 1, 2009

Questions?

Friday, May 1, 2009