ad europe - women presentation. ad europe - a leader in europe reach 160 million europeans in 30...

AD Europe - Women

Presentation

AD Europe - a leader in Europe

Reach 160 million Europeans in 30 countries

- All AD Europe partners are top portals in their national markets

- 13 of 30 AD Europe partners are the local No.1

- Highest reach in Europe: more than US-portals MSN- Yahoo and AOL

One step to European diversity- The entire global network can be booked

through one local point of contact

AD Europe: a leader in Europe

AD Europe MSN Ad'link PremiumPublishers

Online

Yahoo Lycos AOL

Unique visitors in million No.of countries

30

16

12 8

12

9 11

160

92 8

6

65 5

338

15

Reaching 50 % of Europe online users

AD Europe: A leader in Europe and Globally!

5 continents – 60 countries – 26 languages – 390 million users

Reaching 30% of global online population

AD Europe mobile advertising reach

Total- 9 countries- 11.6 million UU - 170 million ad impressions

Orange: 9 million UU – 126 million ad impressions

Germany: 10 million ad impressions

Sweden: 324,000 UU – 6 million ad impressions

Norway: 703,000 UU – 16 million ad impressions

Denmark: 168,000 UU – 2.5 million ad impressions

Finland: 1,500 UU – 9,500 ad impressions

Russia: 1.4 million UU – 28 million ad impressions

Introduction to AD Europe Women Offering

High Reach: Reach over 31 million women users in the top 5 E.U countries

Affinity: Advertise with leading portals with a strong women reach and top niche players

Visibility and Impact: IAB standard and latest emerging formats and integration opportunities at category rates

Simplicity: One local point of contact across all sites and countries

Cross Platform*: Web, mobile, email and soon IP TV

Women offering snapshots - Top 5 Countries

How do we compare? – Women Users Reach – Top 5 countries

Unique Users Reach (Women)

Source: Unique users in million (women): Nielsen Netratings – Sept 08 (FR, IT, Spain); Comscore – sept 08 (UK) and AGOF Internet Facts 2008 (Germany)

44.143

31.785 31.431

19.904

13.582

MSN AD Europe Yahoo AOL Lycos

United Kingdom

Orange UK women offering

1.4 million unique users per month**19 million ad impressions per month**

69.3 % women users*

Source: Traffic data: * Orange: Comscore Sept 08. ** FemaleFirst : Ad Tech (sept 08). Demographic Data: * Orange (Comscore Sept 08) and ** FemaleFirst (Nielsen Sept 08)

5 million unique users per month*336 million impressions per month*

51 % women users*

How do we compare? Women Users Reach

13,963,000

9,958,000

8,102,000

4,530,000

3,366,446

MSN Yahoo AOL Lycos Orange

Unique Users Reach (Women)

Spain

22%

78%Men

Women35%

28%

2%11%24%

- 18 years 18 a 24 years

25 a 34 years 35 a 49 years

+ 50 years

Sources: DFP y Nielsen//NetRatings – June 2008

(ind 145)

orange.meetic.es

Impressions 3.245.241Unique users 143.152

Through your adverts you will impact more than 2.3 million registered users

by sociodemographic targeted

The biggest single community in Spain

It covers 60% of dating web traffic portals in Spain

46,3%

53,7%

Men

Women

36%

49%

2%9% 4%

- 18 years 18 a 24 years

25 a 34 years 35 a 49 years

+ 50 years

Fuentes: DFP y Nielsen//NetRatings – May 2008

(ind 145)

Impressions 3.952.259Unique users 352.782

mujer.orange.es

Women´s site for an exigent target who is looking for quality and exlcusive content.

Fashion, beauty, gossips, tips, everything about famous world and the best documentaries that you will find in Orange women

Don´t miss it!

27%

34%

10%

24%

5%

- 18 years 18 a 24 years

25 a 34 years 35 a 49 years

+ 50 years

Fuentes: DFP y Nielsen//NetRatings – June 2008

26,44

73,56Men

Women

(ind 145)mujeraldia.com

Impressions 4.203.318Unique Users 203.899

Photos, test, tips and all what a modern woman is looking for.

Let us update you with latest information!

52,64

47,36Men

Women

13%

32%

3%

28% 24%

- 18 years 18 a 24 years

25 a 34 years 35 a 49 years

+ 50 years

Fuentes: DFP y Nielsen//NetRatings – June 2008

(ind 145)

Impressions 3.843.020 Unique users 151.225

miralatele.com

Latest news about current tv programs.

Interviews, documentaries and all you can imagine is in our website!

Get involved surfing through our different sections prepared for you.

56,82

43,18Men

Women

35%

28%

2%11%

24%

- 18 years 18 a 24 years

25 a 34 years 35 a 49 years

+ 50 years

Fuentes: DFP y Nielsen//NetRatings – June 2008

(ind 145)

Impressions 3.245.241Unique Users 143.152

mujer.orange.es/horoscopo

Guess your future!

know more about your sign, choose the horoscope you like more: chinese horoscope,young horoscope, numerology and many more!Look up to our astrologers about everything!Discovered our magic shop and get fantastic products!

68,9%

31,11%

Men

Women

8%

43%

14%

35%

18 a 24 years 25 a 34 years

35 a 49 years + 50 years

Fuentes: DFP y Nielsen//NetRatings – June & May 2008

(ind 145)

Impressions: 545.000Unique Users: 97.353

tuotromedico.com

Health care and medicine converge in tuotromedico.com

share experiences and comments with other users in our blog. all what you need to react in case of emergency: first aid,pathologies and many more in our website!

contact with our experts in different specialities: cardiology, pediatrics, emergency medicine…

Find out the best professional in your own city, using our advanced search.

22

78Men

Women35%

28%

2%11%

24%

- 18 years 18 a 24 years

25 a 34 years 35 a 49 years

+ 50 años

Fuentes: DFP y Nielsen//NetRatings – June 2008

(ind 145) Impressions 1.482.969 Unique Users 70.904

cotillea.com

Have you heard about latest gossips?

Rumors, gossips, famous fashion told with a different and original touch you havent seen before!

Discover which are the best spots where famous are hanging out!

Are tv shows a part of your life? Then this is your website!.

How do we compare? Women Users Reach

U.V Reach (Women)

Source: Unique users in million (women): Nielsen Netratings – Sept 08

7,750,000

4,481,000

1,369,0001,052,000

246,000

MSN Orange AOL Yahoo Lycos

How do we compare? Women Channel Reach

866.000

704.000

OrangeMujer Pack

Msn lifestyle

Hola!

1000.000

1.516.000

Enfemenino

Facilisimo

780.000

Terra mujer

488.000

72.000

Woman.es

68.000

Marie-claire.es

61.000

Cosmopolitan

Nielsen//NetRatings – July 2008

France

pourelles.orange.frthe 100% women channel of Orange

portal

jeu.orange.fr

Easy and fun games lediet.fr

The indispensable coach for internet users who want to keep in shape

Meetic.fr The n° 1 meeting web

site

recettespourtous.com

inventive recipes accessible to

everyone

horoscope.orange.frhoroscope, astrology,

forecasts and personalized consultations

*Nielsen NetRatings – Home & Work – application internet inclues – June 2008

Orange women pack: the perfect spot to reach women!

2,7 millions of unique visitors per month*

9,54 reach

How do we compare? Women Users Reach

U.V Reach (Women)

Source: Unique users in million (women): Nielsen Netratings – Sept 08

11,618,000

10,073,000

7,273,000

4,287,0003,691,000

MSN Orange Yahoo AOL Lycos

How do we compare? Women Channel Reach

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

Yahoo WomenPack

AOLAdvertising

Women

OrangeWomen Pack

Lycos EuropeWomen

U.V Reach

(Women Channel)

Source: Women channel/ Pack Nielsen Netratings- July 08

Germany

UIM portals: the perfect spot to reach women!

WEB.DE- 6.82 mio unique women- 1,263 million impressions

GMX- 4.18 mio unique women- 840 million impressions

UIM Entertainment & Lifestyle- 2.61 mio unique women- 85.42 million impressions

UIM WEB.Affinity Shopping- 5.6 mio unique women generating

434 million impressionSource: AGOF Internet Facts 2008-I

How do we compare? - Women Reach -

UV in million

9.71

5.58

4.25 4.49 4.21

UIM Women Yahoo.de MSN.DE AOL LYCOS

Source: AGOF Internet Facts 2008-I

Italy

Libero.it Women offering

Nielsen- site census- August 08

Integration between “branded” contents and “user generated” ones;News, photo gallery and top blogs,Sections dedicated to Lifestyle, Babies, Beauty and FoodTraffic (August)

- over 7 million Page Views; - Unique Browsers 860K

So What ?

High Reach: over 16 million users across top 5 E.U countries

Affinity: Advertise with leading portals with a strong women

affinity and top niche players with editorial content 100 % for

women

Visibility and Impact: IAB standard and latest emerging

formats and integration opportunities at category rates

Simplicity: 1 local point of contact across all sites and countries

Cross Platform: web, mobile, email and soon IP TV

Thank you