achieve wordpress blogging success

Achieve WordPress Blogging Success

Riyaz Patel

Course Overview

• Introduction

• Using WordPress

• Blog Procedures

• Blog Strategy

• Blog Growth

• Blog Configuration and Customisation

• Blog Administration

Introduction

Ice Breaker

• Name– Riyaz Patel

• Role– IT Professional and Founder of Gaj-IT.com

• Blogging Experience– 3 years blogging

• Favourite Gadget– iPhone

• Your Course Goals

Discuss Blogging

• What is blogging?

• How do you think it should be used?

Discuss - Goals

• Discuss our blogging goals?

Using WordPress

Introduction

Overview of Features

• Easy Posting

• Publicise your Work

• Engage with Readers

• Archives and Search

• Blogroll

• Easy Administration

• Theming

Overview of Features

• Pages

• Spam Protection

• User Registration

• Multiple Authors

Posts Vs Pages

• What are Pages?– Time insensitive– Use of sub-pages– Page templates

Posts Vs Pages

• What Pages are NOT– Posts– Pages cannot be linked to Categories– Files

Write a Page

• Attributes

• Permalink

• SEO Optimise

• Visual Vs HTML

• Discussion

Exercise - Write a Page

• Attributes

• Permalink

• SEO Optimise

• Visual Vs HTML

• Discussion

Manage Pages

• Bulk Actions

• Screen Options

Write a Post

• Categories

• Tags

• Preview

• Publish

Visual Vs. HTML Editor

When writing your post, you have the option of using the visual or HTML mode of the editor. The visual mode lets you see your post as is, while the HTML mode shows you the code and replaces the WYSIWYG editor buttons with quicktags.

Tag list:

http://codex.wordpress.org/Posts_Add_New_SubPanel#Visual_Versus_HTML_Editor

Write a Post – Advanced P1

• Publish Box– States– Visibility

• Post Slug/Permalink

• Excerpt

Write a Post – Advanced P2

• Send Trackbacks

• Custom Fields – Content Gallery

• Discussion

• Password Protect Post

• Post Author

Exercise –Write a Post

Write a Post – Media

• Add– Images– Video– Recordings– Files

Exercise –Add Media

Manage Posts

• Edit, Delete, View

• Search

• Filter

• Bulk actions

• Screen options

Manage Media

• USE Copyright Free Media

• Edit, Delete, View

• Search

• Filter

• Bulk actions

• Screen options

Managing Links

• Add Link

• Categories

• Link Relationships

Managing Categories

• Site Sections

• Parent Child Categories

• Description

• Bulk actions

• Search

• Screen options

Managing Tags

• Site Sections

• Parent Child Categories

• Description

• Bulk actions

• Search

• Screen options

Managing Your Profile

• Display name

• Change Password

• Edit Profile

Managing Comments

• View mode

• Mass edit mode

Blog Procedures

Introduction

User Roles

• Administrator– has access to all the administration features

• Editor – can publish posts, manage posts as well as manage other

people's posts, etc.

• Author – can publish and manage their own posts

• Contributor– can write and manage their posts but not publish posts

• Subscriber – can read comments/comment/receive newsletters, etc.

Editorial Process

Draft / Needs reworking

Pending Review

Scheduled/Published

Blog Strategy

Introduction

Create / Set Goals

Manage

Optimise

Vision

To become the

“Largest Gadget Site in the UK”

• Set SMART Goals– Have 500 visitors a day by June 2010– Have 1000 email subscribers by June 2010– Rank page 1 for keyword “Gadget”

• Set Individual Goals – Become an expert in Mobile Phones

Exercise - Goals

• Lets Set some Goals

Growth

Introduction

Customers

• What's Growth?

• Understanding visitors/customers– Seasonal Traffic– Topical Interest– Promotional Activities– Recommendations

Effective Content

• Research - Demo

• Effective Titles & Content

• All in one SEO Pack

• Image Optimisation

• Scheduling Posts

Demo - Research

• Research– Google Keyword Tools – go– Google Trends – go– Google Hot Trends - go– Google Insight – go– Google Wonder wheel – go– Google News Timeline - go

Engage

‘The tough thing for journalists, I think, is that we’re supposed to provide answers, not just pose

questions. So what makes a really good story–insight into an issue or person or company, wrapped up in a tidy, complete package–is

precisely what doesn’t work on a blog. People are more interested in responding to questions. Provide just answers, and, well, there’s nothing

more to say….’ Rob Hof, Business Week

Engage

• Ask readers for their opinion

• Respond to comments

• Network

Exercise - Trust

• Name a few blogs or celebrities whose opinion you respect and why?

Promoting

• Virals

• Guest posting

• Internal links

• Newsletter

• Email & Forum Signitures

• Follow up posts

Link Baiting

• Link Out

• Link Bait– Leaked Stories– Top 10 posts– Vanity campaigns

• Monitor links– Optimise Site links– Google Links – go

Analytics

• Popular posts

• Referral stats

• Keywords

• Seasonal traffic

• Bounce Rates

Site Optmisation

• Use of Heat Maps

Configuration &

Customisation

Introduction

• Settings

• Plug-ins

• Editing Themes

• Widgets

Administration

Introduction

3 Step Upgrade

• 3 step upgrade– Step 0 – Back-up– Step 1 – Replace WordPress files– Step 2 – Upgrade– Step 3 – Do something nice

Managing Users

User Roles

achieve wordpress blogging success

posts vs pages

blogging goals

post post author

post media

posts subscriber

peoples posts

posts contributor

exercise goals

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