accountex keynote 2013 - v.7

WelcomeMobile, Blogs, Apps, and

the future of the profession for connected accountants

www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

Key note with David Oliver starts at 11.00

Who am I?David Oliver

Supporters | Promoters | Affiliates

Chat to us at stand A536 & 7...Come and join us at stand A536 to Apps and Mobile sites live.Plus our expert team are on hand to answer any questions, queries you might have.

Welcome

A balanced approach

The New Mobile Landscape

Effective Mobility

Global Transformation

“How can we gain new competitive advantages by using mobility to transform our business processes?”

The Connected Accountant

“Using mobile technology enables accountants to meet the demands of an increasingly connected, always on, faster moving and far more competitive marketplace.”

Industry leaders affirming the message

“Marketing your firm is all about connecting,not selling but connection.”

Paul Dunn | B1G1

The walls have gone!

24/7 connection to clients

24Seven

• Tech savvy and cool technology helps attract new clients and retain employed talent.

• Accessing real-time information allows you to service clients faster and more efficiently.

• Make better use of your time.• More efficient with time in the office.

24/7 connection to clients

• Your website made mobile enabled.• Your own Apple and Google approved app.• 24/7 access to key documents.• Save hours in time.• Differentiate yourself.• Lock clients in.

24Seven

UK Smartphone & Tablet usage

Over 60% of the UK population now own a smartphone & nearly a fifth own a tablet device.

21% 60%

Other Statistics

Tablet sales are set to increaseby almost 70% to 197 million units in 2013

Other Statistics

You won’t believe it!

The height of 327 Empire State Buildings

Number of Android phonessold per day when stackedwww.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-

marketing.com

Other Statistics

You won’t believe it!

378,000 iPhones sold per day

371,000 babies born per day

The Growth of Mobile

95% of all accountant’s

websites are not mobile enabled

By end 2013, mobile internet will take over desktop usage.

Accounting Practiceasked if mobile enabledwebsites and apps are the future?

What do you think my answer was?

50% of local searches are from mobile enabled devices

How do we use our phones?

64%Access the

internet daily

62%Send & receive emails

56%For social

media sites

53%Search engine queries

21%Video

sharingsites

What do mobile users want?

74%Get

directions or business

64%Contact the company

61%Find product information

50%Make a

purchase or order a service

A recent survey by Google found that they:

Your website made mobile

Discover a powerful solution to help your firm engage with mobile visitors.

Friendly = More likely to buy

“A mobile friendly site makes me more likely to buy a product or use a service.”

61%Unfriendly = More likely to

“If I don’t see what I’m looking for right away on a mobile site, I’ll quickly move to

another site.”

Disadvantages of non mobile enabled site

XSlow or very slow to load

Content unreadable

No click to call

Difficult or impossible to navigate

Directions, contact information hard to find

Most forms won’t work, which equals no enquiries

Flash and other content may not be displayed

Forced to zoom, pinch or scroll many times

= unusable for mobile viewers

Example non-mobile vs mobile

Your website mobile enabled

✓ Automatic redirection to a display that works on that device✓ Rapid load times✓ Directions, contact information immediately available✓ Key content instantly available✓ Minimal scroll, pinch and zooming✓ Simple and clear navigation✓ Click to call✓ Mobile forms✓ Auto update with current site

Responsive Vs Adaptive

Responsive

Adjusts website to fit any screen.

Displaying reduced or expanded content.

Requires a complete re-build.

Is expensive and time consuming.

Adaptive

Identifies mobile users automatically.

Provides mobile visitors with key info.

Will work on your existing site.

Is low cost and effective.

Adaptive Design

Key content at a tap of the screen

Summary of ‘Why mobile enabled?’

• Reach out to a growing number of mobile users (60% clients and prospects)

• Engage with current customers in a modern & effective way• Convert more web visitors into customers• Stay ahead of the competition• Retain clients more win more clientsALL AT LOW LOW COST

Business has a siteThen makes it mobile

What about Apps?

More than half of the people you do business with are using Apps as part of their daily lives.

Over half...of businesses are making line-of-business Apps accessible from mobile devices

830m enterprise...smartphone and tablet app users by 2012.

93%...of Fortune 500 are deploying or testing the iPhone.

Half of email users...reply on a browser, tablet or mobile client, instead of a desktop computer

81 minutes...is the average time people spend using Apps a day.

66% of people...use their favourite app at least once per day.

App or Mobile enabled website?

• Both are critical• Do different things• Low cost, high return• Easy and hassle free to obtain• Massive benefits

Apps for Accountants

faster.

farther.

cheaper.

better.

An App does a different job

App Vs Mobile features

• Your firm’s unique design• Powerful calculators• Great Tax tables & Key dates• Blog integration• Arrange to meet• Mileage tracker• Photo receipt expense tool• Push notifications

6 App providers to accountants...

Biggest hurdle is was price...

The most powerful Appavailable at the very best price!

From just £599+VAT

How many clients would you need to win to get a return on this small investment?

Supporters | Promoters | Affiliates

Ops efficiency & time saving

Stand out from the crowd

Differentiate yourself

Stand out from the crowd

Differentiate yourselfMake the intangible tangible

Learn from the innovators

Control your content

Efficient communication

Integrated Blog or I-Blog

Blog updating everything for you

Communicate to all your App users in seconds with ‘Push Notifications’

Receipt Management

Save hours

Learn from the innovators

That’s not to say I was disappointed; after all there’s a limit to how sexy a calculator or a fact sheet can be. Personally, I didn’t actually think or believe clients would download it, let alone use it. Like I say that was not my goal for the App, as it was specifically to help differentiate us.

I underestimated the desire for our clients to interact, communicate and get content via their smartphones. Best of all it doesn’t require any of my time to manage it..........

Increase web visitors and gain WOM

✓ Tayabali Tomlin gained 5% increase in web visitors in just two weeks via their App alone.

✓ This became a further 5% when they used their I-Blog.

✓ Most of their best clients downloaded the App, which means that they are influencing the right people, in the right way at the right time.

Increase web visitors and gain WOM

✓ Immediate free PR✓ Helped get to the right kind of new client✓ Conversation with recipients warm and

easy... prospects wanted the app✓ Differentiation - Immediately positioned

TT as innovative & different✓ Intangible differentiation was made

tangible✓ Easy to give and not ‘salesy’

The ‘discovery’ we made withAccounting Practice ICAS Tayabli & many others

Chat to us at stand A536...Come and join us at stand A536 to Apps and Mobile sites live.Plus our expert team are on hand to answer any questions, queries you might have.

What just two of your colleagues thought...

We are delighted with our App, which was designed by the team at MyFirmsApp. The process was simple and the cost extremely competitive. It gives us great content in two sections - first the tax tables and really helpful calculators, and second the content we can update ourselves, which helps us keep clients and potential clients updated with news and events at Alexander & Co and the different ways we have helped clients. It’s a fantastic marketing tool with links to our blog, website and social media.

Richard Alexander | Alexander and CoWe have had a successful website for years, but working with Insight has significantly improved our enquiry rate - and we thought that it was good before!

Ian Marlow “ HfM Tax & Accounts

Get In Touch

t 0800 80 30 826

contact@insight-marketing.com

twitter.com/insight-marketing

facebook.com/insight-marketing

plus.google.com/insight-marketing

www.insight-marketing.com

Thank you : )

Insight Marketing

Here is what the chairman of the ICPA said

“Just to let you know I asked two accountants yesterday to check out the product, one was 22 and the other 25, both thought the product was great and very intuitive, which proves my theory exactly that this is the future and old dinosaurs like myself need to wake up to this.”

Tony Margartielli | Chairman | ICPA

accountex keynote 2013 - v.7

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