academic posters with powerpoint - london school of

London School of Hygiene & Tropical Medicine

RD training 2020/21

Academic posters with PowerPoint

Aims and objectives

Aim: To guide students on the good practice of poster design along with techniques that can be used to increase engagement

Objectives

1. Remember basic concepts in building and disseminating knowledge using posters

2. Understand principles of good practice when designing for various audience types

3. Apply LSHTM’s style guidelines for design and production of posters

4. Analyse and compare different options for production and delivery

5. Evaluate the benefits and limitations of presenting posters digitally (not printed)

6. Create a research poster mockup following a set of pre-configured guidelines

1. What is an effective poster?2. Defining the idea3. Knowing your audience4. Building the poster: layout, text, graphics, colour5. Accessibility considerations6. Intellectual property7. Research poster examples8. Logistics and technicalities9. Moodle and online resources

10. Practical workshop

Session structure

What is an effective poster?

What is an effective academic poster?

What is an effective academic poster?

An effective poster is a highly condensed version of a research paper constructed primarily of visual displays of data with just enough supporting text to provide context, interpretation, and conclusions.

Hess, G., Tosney, K. & Liegel, L. (2009) Creating effective poster presentations. Association for Medical Education in Europe (AMEE). Available from: https://amee.org/getattachment/Conferences/AMEE-2018/Awards-Prizes/eG40_Electronic.pdf

An effective poster is a visual communication tool● It helps you engage colleagues in conversation● It helps you convey your point to large numbers of people● It helps you advertise your work

Hess, G., Tosney, K. & Liegel, L. (2009) Creating effective poster presentations. Association for Medical Education in Europe (AMEE). Available from: https://amee.org/getattachment/Conferences/AMEE-2018/Awards-Prizes/eG40_Electronic.pdf

What is an effective academic poster?

Potential problems

● Hard-to-find objectives and main points● Text that is too small to read● Cluttered and confusing graphics● Poor organization, and● Weak conclusions and summary statements

Hess, G., Tosney, K. & Liegel, L. (2009) Creating effective poster presentations. Association for Medical Education in Europe (AMEE). Available from: https://amee.org/getattachment/Conferences/AMEE-2018/Awards-Prizes/eG40_Electronic.pdf

How to overcome potential problems

● Keep your poster focused on a single message● Use diagrams and images to tell a story, and● Present information in a well-ordered sequence

Hess, G., Tosney, K. & Liegel, L. (2009) Creating effective poster presentations. Association for Medical Education in Europe (AMEE). Available from: https://amee.org/getattachment/Conferences/AMEE-2018/Awards-Prizes/eG40_Electronic.pdf

Defining the idea

Defining the idea

Define your message: the idea

● Transfer an extraordinary gift called idea into the mind of your listeners

● What is an idea?

● Why ideas matter

Anderson, C. (2016) Chris Anderson: TED’s secret to great public speaking | TED Talk. TED Conferences LLC. Available from: https://www.ted.com/talks/chris_anderson_teds_secret_to_great_public_speaking?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare [Accessed: 6 March 2019].

Define your message: how to plant the idea

● Limit your talk to one main idea that you are most passionate about

● Give your audiences a reason to care

● Construct your idea piece by piece from concepts that are already familiar to your listeners

● Make your idea worth sharing

Anderson, C. (2016) Chris Anderson: TED’s secret to great public speaking | TED Talk. TED Conferences LLC. Available from: https://www.ted.com/talks/chris_anderson_teds_secret_to_great_public_speaking?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare [Accessed: 6 March 2019].

Know your audience

Know your audience

Diverse audience

● Make your message accessible to a diverse audience.● There are three categories of readers in most audiences:

○ your field of specialization○ fields closely related to yours○ unrelated fields

Hess, G., Tosney, K. & Liegel, L. (2009) Creating effective poster presentations. Association for Medical Education in Europe (AMEE). Available from: https://projects.ncsu.edu/project/posters/KnowAudience.html

Three categories: satisfying them all

● Provide context for your work. Explain the big picture and why the problem is important

● Use plain language to present your work. Avoid jargon● Interpret your findings so that readers in all categories can

understand how your work helps solve the problem you've described

Hess, G., Tosney, K. & Liegel, L. (2009) Creating effective poster presentations. Association for Medical Education in Europe (AMEE). Available from: https://projects.ncsu.edu/project/posters/KnowAudience.html

Building a poster

Building a poster

Poster sizes and orientation

International paper sizes - A series

Size Metric Imperial

A0 1189 x 841 mm 46.8 x 33.1 in

A1 841 x 594 mm 33.1 x 23.4 in

A2 594 x 420 mm 23.4 x 16.5 in

A3 420 x 297 mm 16.5 x 11.7 in

A4 297 x 210 mm 11.7 x 8.3 in

A5 210 x 148 mm 8.3 x 5.8 in

A6 148 x 105 mm 5.8 x 4.1 in

A0

A1

A2A3

A4

International paper sizes - A series

Size Metric Imperial

A0 1189 x 841 mm 46.8 x 33.1 in

A1 841 x 594 mm 33.1 x 23.4 in

A2 594 x 420 mm 23.4 x 16.5 in

A3 420 x 297 mm 16.5 x 11.7 in

A4 297 x 210 mm 11.7 x 8.3 in

A5 210 x 148 mm 8.3 x 5.8 in

A6 148 x 105 mm 5.8 x 4.1 in

A7 105 x 74 mm 4.1 x. 2.9 in

A8 74 x 52 mm 2.9 x 2.0 in

A9 52 x 37 mm 2.0 x 1.5 in

A10 37 x 26 mm 1.5 x 1.0 in

Our target poster, landscape A1

Poster components at LSHTM

1. Title and subtitle 2. Your name(s) and

institutional affiliation3. Introduction 4. Methodology 5. Results 6. Discussion 7. Conclusion 8. References 9. Acknowledgements

Note: Abstracts are usually not included

Layout, text, graphics and colour

Hess, G., Tosney, K. & Liegel, L. (2009) Creating effective poster presentations. Association for Medical Education in Europe (AMEE). Available from: https://amee.org/getattachment/Conferences/AMEE-2018/Awards-Prizes/eG40_Electronic.pdf / https://projects.ncsu.edu/project/posters/

1. Use an uncluttered layout so that users can navigate easily

2. Use text to establish a visual hierarchy to orient readers

3. Use clear, clean graphics to dominate the space

4. Be cautious with colour

Layout and visual grammar

On a poster presentation, we use visual grammar to...

“ define its basic elements, describe its patterns and processes, and to understand the relationship between the individual elements in the system” (Leborg 2006)

Leborg, C (2006). Visual Grammar. Princeton Architectural Press. Electronic version available at https://mycourses.aalto.fi/pluginfile.php/124277/mod_resource/content/2/124294933-Visual-Grammar-Christian-Leborg.pdf. Accessed 06.03.2019

Bradley, E (2010). Visual Grammar: How To Communicate Without Words. Available at https://vanseodesign.com/web-design/visual-grammar/ . Accessed 06.03.2019

Source: Williamson, E (2014). Producing a Poster Research. LSHTM

Text

Hess, G., Tosney, K. & Liegel, L. (2009) Creating effective poster presentations. Association for Medical Education in Europe (AMEE). Available from: https://amee.org/getattachment/Conferences/AMEE-2018/Awards-Prizes/eG40_Electronic.pdf

1. Use bullet points2. Use short phrases rather than full sentences3. Minimize text, just enough to provide context and explain

your visual elements and conclusions

4. Use an active voice and avoid jargon if possible

5. Make sure text on graphics are visible and readable

Text

Fonts.com. Serif vs. Sans for Text in Print. Available at https://www.fonts.com/content/learning/fontology/level-1/type-anatomy/serif-vs-sans-for-text-in-printWilliamson, E (2014). Producing a Poster Research. LSHTM

● Avoid ALL CAPS ● Avoid underline● Left aligned for readability● Line spacing of at least 1.15● Stick to two fonts only

Serif vs. Sans-serif

FFe.g. Merriweather

e.g. Open Sans

Graphics

Hess, G., Tosney, K. & Liegel, L. (2009) Creating effective poster presentations. Association for Medical Education in Europe (AMEE). Available from: https://amee.org/getattachment/Conferences/AMEE-2018/Awards-Prizes/eG40_Electronic.pdf

● Graphics should illustrate and communicate relationships

● Use simple 2-dimensional graphics (unless you're displaying 3-dimensional data!) and avoid chartjunk!

● Ten tips for better graphics (PLOS Computational Biology)

Photographs

Williamson, E (2014). Producing a Poster Research. LSHTM

Charts & Graphs

Hess, G., Tosney, K. & Liegel, L. (2009) Creating effective poster presentations. Association for Medical Education in Europe (AMEE). Available from: https://amee.org/getattachment/Conferences/AMEE-2018/Awards-Prizes/eG40_Electronic.pdf

Can this chart be improved?1. Grey background2. Legend3. X-axis4. Y-axis 5. Line types6. Grid lines

Hess, G., Tosney, K. & Liegel, L. (2009) Creating effective poster presentations. Association for Medical Education in Europe (AMEE). Available from: https://amee.org/getattachment/Conferences/AMEE-2018/Awards-Prizes/eG40_Electronic.pdf

Is this better?1. Clear background2. No legend3. X-axis4. Y-axis 5. Line types6. No grid lines

Charts & Graphs

Hess, G., Tosney, K. & Liegel, L. (2009) Creating effective poster presentations. Association for Medical Education in Europe (AMEE). Available from: https://amee.org/getattachment/Conferences/AMEE-2018/Awards-Prizes/eG40_Electronic.pdf

Is this better?1. Clear background2. No legend3. X-axis4. Y-axis 5. Line types6. No grid lines

Charts & Graphs

https://edu.gcfglobal.org/en/beginning-graphic-design/color/1/

Colour

Colour // LSHTM Brand guidelines

Moodle page IT Training: https://ble.lshtm.ac.uk/course/view.php?id=1522 | LSHTM brand guidelines 2017.pdfColour wheels: http://warrenmars.com/visual_art/theory/colour_wheel/colour_wheel.htm | https://edu.gcfglobal.org/en/beginning-graphic-design/color/1/

Colour breakout

RGB: https://www.w3schools.com/colors/colors_rgb.asp Colour picker: https://www.w3schools.com/colors/colors_picker.aspCanva colour wheel: https://www.canva.com/colors/color-wheel/Adobe colour wheel: https://color.adobe.com/create/Material colour tool https://material.io/resources/color

Hexadecimal (HTML)

CMYK

RGB

Colour formulas on LSHTM template

Colour wheel: https://www.canva.com/colors/color-wheel/

Our target poster, landscape A1

Accessibility

Accessibility

Research posters / Accessibility

https://www.outsystems.com/blog/posts/building-web-accessibility-barriers-guidelines-standards/

● Anything that restricts access = accessibility barrier ● Not planning for accessibility may exclude people ● Five categories of disabilities:

Designing for visual impairment

Designing for cognitive disabilities

● Dos and Don'ts on Designing for Accessibility (Gov.uk) https://accessibility.blog.gov.uk/2016/09/02/dos-and-donts-on-designing-for-accessibility/

● Dyslexia Style Guide (British Dyslexia Association)https://www.bdadyslexia.org.uk/employer/dyslexia-style-guide-2018-creating-dyslexia-friendly-content

● The Universal Design for Learning Guidelineshttps://udlguidelines.cast.org/representation/perception/customize-display

● Colour Blindness Simulatorhttp://www.color-blindness.com/coblis-color-blindness-simulator/

Research posters / Accessibility

Copyright

Copyright

Copyright / Do’s and Dont’s

1. Do not simply copy and paste from the internet2. Do have an ethical approach to using design assets3. Do always acknowledge authorship and source4. Do look for copyright-free assets5. Do learn about accreditation

Copyright / Do’s and Dont’s

1. Creative Commonshttps://search.creativecommons.org/

2. Flickr Creative Commons:https://www.flickr.com/creativecommons/

3. Google Advanced Image Searchhttps://www.google.com/advanced_image_search

4. Wikimedia Commons websitehttps://commons.wikimedia.org/wiki/Main_Page

https://creativecommons.org/share-your-work/licensing-types-examples/

https://wiki.creativecommons.org/images/6/62/Creativecommons-informational-flyer_eng.pdf

Contact LSHTM Library for copyright-related issues

Step 1: choose conditions

Step 2: Get a license

Examples

Examples

Example 1

Safaa Mohamed El-Baz. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Available at https://www.eposters.net/poster/diagnostic-approach-of-malignant-lesions-in-the-jaws Accessed 11.03.2019

Example 2

Spiller WHS, Herwadkar A, Lloyd SK, Freeman SR. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Available at https://www.eposters.net/poster/balloon-occlusion-testing-a-neglected-technique-in-the-evaluation-of-venous-pulsatile-tinnitus Accessed 11.03.2019

Example 3

Source: https://projects.ncsu.edu/project/posters/examples/Flounder/

Example 4

Erick T Tatro, Stephanie Shumaker, David J Moore, Igor Grant, Cristian L Achim. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Available at https://www.eposters.net/poster/erick-t-tatro-stephanie-shumaker-david-j-moore-igor-grant-cristian-l-achim Accessed 11.03.2019

Example 5

Source: Williamson, E (2014). Producing a Poster Research. LSHTM

Example 6

Source: Williamson, E (2014). Producing a Poster Research. LSHTM

Example 7

Source: Williamson, E (2014). Producing a Poster Research. LSHTM

Example 8

Page 54 of design guidelines https://ble.lshtm.ac.uk/pluginfile.php/56085/mod_resource/content/3/LSHTM%20brand%20guidelines%202017.pdf

Logistics

Logistics

Logistics

● Arrive early at your display site

● Make sure you have all the supplies to hang your poster

● Hang your poster square and neat

● Provide handouts for more detailed information about your work

● Leave enough time for questions after your presentation

Saving and printing

● Save your poster as a PowerPoint file (.pptx, .ppt)

● Don’t save as .jpg or .tif (bitmap = lower quality)

● Remember to proofread before you send for printing!

● You can print your own A3 colour copy using the MDF printers

Saving and printing

1. In PowerPoint got to File>Print, under Printer select PDF Writer – bioPDF

2. Then click on Printer Properties underneath the Printer dialog box and select Advanced…

3. In PDF Writer – bioPDF Advanced Options window change the Paper Size to the correct size of your paper

4. Under Graphic, change the Print Quality from 300dpi to 1200dpi

5. Click OK and OK again. Click Print, PDF Writer window opens click Save to save your high quality PDF in your computer

If you need to save as PDF it should be a high resolution file:

Resources in Moodle

Resources in Moodle

PowerPoint Poster Guide

Found in Moodle IT Training (MSc)

Moodle page: https://ble.lshtm.ac.uk/course/view.php?id=1522

PowerPoint Poster Training Files

Found in Moodle IT Training (MSc)

Moodle page: https://ble.lshtm.ac.uk/course/view.php?id=1522

Research Poster on LSHTM Brand Guidelines

Found in Moodle IT Training (MSc)

Moodle page where LSHTM Brand Guidelines can be found: https://ble.lshtm.ac.uk/course/view.php?id=1522Direct link to guidelines https://ble.lshtm.ac.uk/pluginfile.php/56085/mod_resource/content/3/LSHTM%20brand%20guidelines%202017.pdf

Find Research Poster info on page 46 of LSHTM Brand Guidelines, and PowerPoint templates on Moodle page below

PowerPoint Poster Templates

Found in Moodle IT Training (MSc)

Moodle page: https://ble.lshtm.ac.uk/course/view.php?id=1522

Sizes: A1, A0

Orientation: Portrait, Landscape

Practical workshop

Practical workshop

Workshop instructions (individual work)

1. Download the poster templates from Moodle2. Find the template size A1 landscape and open it3. Populate it with mockup structure and content, including at least:

a. A tableb. A mapc. A series of images showing a sequence (minimum four)d. A diagram, chart or graphe. Two logos from health-related institutionsf. (Optional: create a new colour from LSHTM’s brand guidelines)

4. Topics: you can choose betweena. A topic of your choice, related to your own area of researchb. A given topic: Malaria

Cluttered

Uncluttered

Resources online

Resources online

Resources // Poster presentation

● Center for innovation of teaching and learning. Effective Poster Presentationshttps://cirt.gcu.edu/research/developmentresources/tutorials/posterpresent

● Erren TC, Bourne PE (2007) Ten Simple Rules for a Good Poster Presentation. PLoS Comput Biol 3(5): e102. https://doi.org/10.1371/journal.pcbi.0030102

● Purrington, C.B. Designing conference posters. http://colinpurrington.com/tips/academic/posterdesign

● University of Leicester. Methods of desigining poster presentations https://www2.le.ac.uk/offices/ld/resources/presentations/designing-poster/poster

● Zielinska, E. (2011). Poster Perfect: how to drive home your science with a visually pleasing poster http://www.the-scientist.com/?articles.view/articleNo/31071/title/Poster-Perfect/

● Design tips for poster design presentations (video)http://www.nuigalway.ie/remedi/poster/design1_layout.html

● See other people’s workhttps://www.eposters.net/

Resources // Copyright

● What is Copyright?https://support.google.com/legal/answer/3463239?sa=X&ved=2ahUKEwjq6vjBvfLgAhULkRQKHSWBD2MQlZ0DegQIARAB

● Permission to Use Logo: Everything You Need to Knowhttps://www.upcounsel.com/permission-to-use-logo

● Fair usehttp://www.dmlp.org/legal-guide/fair-use

● Copyright and fair use (video animation)https://www.youtube.com/watch?time_continue=101&v=suMza6Q8J08

● Free contenthttps://en.wikipedia.org/wiki/Free_content

Summary

● Planning. Consider message, space, format and deadline

● Editing. Edit ruthlessly to reduce the amount of text

● Focus on a results-oriented message. Keep it simple.

Hess, G., Tosney, K. & Liegel, L. (2009) Creating effective poster presentations. Association for Medical Education in Europe (AMEE). Available from: https://amee.org/getattachment/Conferences/AMEE-2018/Awards-Prizes/eG40_Electronic.pdf / https://projects.ncsu.edu/project/posters/

Thank you!