aaron shapiro, users not customers, bea 2011
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Users Not Customers Who really determines the success of your business
Aaron Shapiro CEO of HUGE May 24, 2011
On Sale October 27, 2011 Published by Portfolio/Penguin Learn more at AaronShapiro.com
Online and Digital-In!uenced Sales as a Percent of Overall Sales
Source: Forrester Research
Most sales are driven by digital. ere’s no such thing as an offline business.
?
e Digital Leadership Set Amazon
American Express
Apple
Best Buy
Dell
FedEx
Hewlett-Packard
e Home Depot
IBM
JetBlue Airways
Macy’s
Microsoft
Sears Holdings
Southwest Airlines
Staples
Target
Wal-Mart
Washington Post Co.
Wells Fargo
A relentless focus on meeting user needs. Grow your user base, and customers follow.
e User-First Company
Done. Users Not Customers Who really determines the success of your business
On Sale October 27, 2011 Published by Portfolio/Penguin Learn more at AaronShapiro.com
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